Indian Flavoured Milk Market Trends, Size, Share, Key Players and Forecast 2023-2028

The latest report by IMARC Group titled, “Flavoured Milk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the flavoured milk market size in India. The report also includes competitor and regional analysis, and contemporary advancements in the market. The flavoured milk market in India size reached INR 41.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 158.6 Billion by 2028, exhibiting a growth rate (CAGR) of 25.8% during 2023-2028.

Flavoured Milk Market in India Overview:

Flavoured milk is a dairy beverage where milk is combined with added sugars, sweeteners, and flavors such as chocolate, vanilla, strawberry, and more, transforming its taste profile. It essentially marries the nutritional benefits of milk with taste variations to appeal to a wider audience, especially children and young adults. It is available in different forms, from pasteurized to ultra-high temperature (UHT) processed, and from ready-to-drink packages to powdered mixes, flavoured milk offers versatility in consumption and storage. It serves as a delicious alternative to regular milk, but it also provides essential nutrients such as calcium, protein, and vitamins. Moreover, it boasts advantages, such as improved palatability, making it an ideal choice for those reluctant to consume plain milk and potential for value-added fortification.

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Flavoured Milk Market in India Demand:

The escalating demand for value-added dairy products represents one of the key factors driving the market in India. In addition, the growing health awareness, along with increasing disposable incomes are leading consumers to seek out nutritious, yet convenient food and drink options in the country. Furthermore, the advent of innovative flavours beyond the traditional vanilla, chocolate, and strawberry is attracting a wider audience and driving sales of flavoured milk.

Moreover, the expansion of cold-chain infrastructure in the country is enabling easier distribution and storage of flavoured milk, thereby expanding its reach in remote areas. This expansion in distribution channels is also increasing by aggressive marketing strategies adopted by key players, including attractive packaging, promotional campaigns, and collaborations with schools to boost consumption. Besides this, the rising trend of veganism and plant-based diets in India is encouraging key players to develop plant-based flavoured milk variants.

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Top Companies in Indian Flavoured Milk Market:

• GCMMF
• Mother Dairy
• KMF
• CavinKare
• TN Cooperative

Breakup by States:

• Maharashtra
• Uttar Pradesh
• Andhra Pradesh and Telangana
• Tamil Nadu
• Gujarat
• Rajasthan
• Karnataka
• Madhya Pradesh
• West Bengal
• Bihar
• Delhi
• Kerala
• Punjab
• Orissa
• Haryana

Key highlights of the Report:

• Market Performance
• Market Outlook
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

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