MediaTek Launches Dimensity Auto Cockpit Chipsets, Elevating Automotive AI Capabilities

MediaTek’s announcement of the launch of four new automotive systems-on-chip (SoCs) within its Dimensity Auto Cockpit portfolio at NVIDIA GTC marks a significant advancement in AI-driven in-cabin experiences for the next generation of intelligent vehicles. The new chipsets, named Dimensity Auto Cockpit CX-1, CY-1, CM-1, and CV-1, cater to a wide range of vehicle segments, from premium to entry-level.

These Dimensity Auto Cockpit chipsets are specifically engineered to support deep-learning capabilities, featuring a state-of-the-art ARM v9-A system and NVIDIA’s next-gen GPU accelerated AI computing, along with NVIDIA RTX graphics. This powerful AI-enabled platform empowers vehicles to locally run large language models (LLMs), enabling a variety of advanced features such as chatbots, rich content delivery to multiple displays, driver alertness detection, and other cutting-edge AI-based safety and entertainment applications.Overall, MediaTek’s Dimensity Auto Cockpit chipsets represent a significant leap forward in enhancing the in-cabin experience of intelligent vehicles, offering robust AI capabilities tailored to meet the evolving demands of automotive innovation across different market segments.

The implementation of local applications on the Dimensity Auto Cockpit platform presents several advantages over cloud-based solutions, including enhanced security, faster processing speeds, and reduced latency. By leveraging edge processing, the chipsets enable real-time instant reactions, lower latency, and improved reliability and availability, all of which are critical for ensuring a seamless and responsive in-cabin experience in intelligent vehicles.

Moreover, the incorporation of hardware-based security features and compliance with the latest automotive safety standards further reinforces user data protection, addressing concerns regarding privacy and cybersecurity in automotive systems.Overall, edge processing offers numerous benefits to the automotive industry, including improved security, speed, reliability, and personalization options, making it a pivotal technology for powering the next generation of intelligent vehicles.

Mediatek’s Dimensity Auto Cockpit sets a new standard for in-cabin entertainment by incorporating an NVIDIA RTX GPU, enabling ray tracing for lifelike visuals and immersive lighting effects in games. Additionally, it facilitates AI upscaling and frame generation for smooth and responsive action. Passengers benefit from the ability to effortlessly stream movies and other content across multiple displays, made possible by the chipsets’ support for cutting-edge connectivity and memory technologies. Furthermore, advanced video conferencing features like AI gaze correction and AI-based audio enhancement enhance communication experiences within the vehicle.

The Dimensity Auto Cockpit chipsets, including CX-1, CY-1, CM-1, and CV-1, offer high integration, contributing to reduced bill-of-material costs for automakers. With a built-in multi-camera HDR ISP, the chipsets support various safety applications, including front-facing, in-cabin, and bird’s-eye-view cameras. Additionally, the integrated audio DSP supports the latest voice assistants, empowering drivers to access information and control their infotainment system hands-free, enhancing convenience and safety on the road.

MediaTek’s Dimensity Auto product portfolio offers a comprehensive range of solutions tailored to meet the diverse needs of the automotive industry. This includes Dimensity Auto Connect, which provides high-speed telematics and advanced Wi-Fi networking technologies, Dimensity Auto Drive for intelligent assistance and autonomous driving solutions, and Dimensity Auto Components, offering reliable automotive-grade chipsets and stand-alone components.The collaboration between MediaTek and NVIDIA is aimed at ushering in the AI cockpit of the future. By leveraging NVIDIA’s graphics and AI technologies, the Dimensity Auto Cockpit chipsets deliver cutting-edge in-vehicle user experiences, enhanced safety and security features, and advanced connectivity services across various vehicle segments.

Jerry Yu, Corporate Senior Vice President and General Manager of MediaTek’s CCM Business Group, emphasized the transformative impact of generative AI on the automotive industry, likening it to its revolutionary effect on the mobile market. The Dimensity Auto Cockpit portfolio is poised to unleash a new era of AI-powered entertainment in vehicles, with a unified hardware and software platform that enables automakers to seamlessly integrate AI capabilities across their entire product lineup.

Ali Kani, Vice President of Automotive at NVIDIA, highlighted the role of generative AI and accelerated computing in reshaping the automotive landscape. The collaboration between MediaTek and NVIDIA empowers vehicles with innovative in-vehicle experiences, advanced safety features, and enhanced connectivity services, catering to the evolving needs of consumers across different vehicle segments.

The new Dimensity Auto Cockpit SoCs are designed to support modern electrical and electronic (E/E) architectures, vehicle high-performance computing, and software-defined vehicle architectures. This versatility empowers automakers to seamlessly integrate the chipsets into a wide range of vehicles, spanning from premium to entry-level models. It also enables them to offer advanced AI-powered features across their entire lineup, enhancing the appeal and competitiveness of their vehicles in the market.

Deep learning is revolutionizing the automotive industry by enabling more personalized and intuitive computing experiences. The applications of AI in the automotive sector are extensive, encompassing person-centric features such as intuitive and safe user interaction, emotion and cognitive recognition, biometric authentication, and health monitoring. Additionally, AI facilitates car-centric capabilities like intelligent traffic prediction and routing, advancements in safety and advanced driver assistance systems (ADAS), predictive maintenance, and leveraging the vehicle as a sensor.

As the automotive industry continues to evolve, the integration of advanced AI capabilities, exemplified by MediaTek’s Dimensity Auto Cockpit chipsets, will play a pivotal role in shaping the future of transportation. By enabling more personalized, secure, and engaging in-vehicle experiences, these technologies not only enhance the driving experience but also contribute to the realization of safer and more efficient roads, ultimately benefiting both drivers and society as a whole.