Saudi Arabia Air Purifier Market: Predicted Rapid Growth with Trends, Competition, and Opportunity Analysis

Increasing demand for multi-filtration technology-based air purifiers and rising usage of HEPA technology are anticipated to boost the growth of Saudi Arabia air purifier market in the forecast period 2024-2028. 

According to TechSci Research report, “Saudi Arabia Air Purifier Market – By Region, Competition, Forecast and Opportunities, 2018-2028,” the Saudi Arabia air purifier market is expected to grow during the forecast period owing to the factors such as growing awareness for healthcare products and rising innovation in the air purifier products such as the launch of smart control air purifiers.

An air purifier is widely utilized to reduce the presence of Total Volatile Organic Compounds (TVOCs), particulate matter (2.5-10 µm), smoke, harmful chemicals, dust, gases, and other pollutants in the air. As per the diverse needs of consumers, these purifiers are based on several filtration technologies, the most common being the High-efficiency Particulate Air (HEPA) technology with a trapping capacity of at least 99.97%.

With the rising pollution, the demand for air purifiers is increasing across households, corporate, government offices, retail stores, public spaces, and other industrial infrastructures. The improving consumer living standards, along with growing health consciousness towards chronic respiratory conditions, have escalated the adoption of air pollution control equipment, including air purifiers. Moreover, the introduction of numerous stringent measures by the government authorities in Saudi Arabia coupled with various awareness programs promoting the need for air purifiers, fuels the market growth.

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Saudi Arabia Air Purifier market is segmented into filter type, end use, distribution channel, regional distribution, and competitive landscape.  Based on filter type, the market is divided into HEPA + Activated Carbon; HEPA + Activated Carbon + Prefilter; HEPA + Prefilter; HEPA and Others (HEPA + Ion & Ozone, Prefilter, Electrostatic Precipitator). HEPA + Activated Carbon dominated the Saudi Arabia air purifier market with a significant share. This is due to the activated carbon filters when combined with the HEPA filters, have the ability to capture around 99.97% of the impurities present in the air, such as particles of 0.3 microns or more.

Based on end use, the market is segmented into Residential, and Commercial/Industrial. Commercial/Industrial segment is expected to share the largest market in the forecast period, 2023-2027. The rise in demand forair purifiers in educational institutions and office spaces drives the segmental growth. Commercial sectors include hospitals, educational centers, movie theaters, conference centers, offices, shopping malls, hotels, and other recreational facilities. Air purifiers are installed at commercial spaces in order to maintain the indoor air quality. The elevating levels of urbanization across Saudi Arabia is expected to propel the growth of the segment in the coming years.

Based on distribution channel, the market is divided into Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/Hypermarkets and Online Channels.  Direct/Institutional Sales holds a significant share in the market. Distributors eliminate supply chain intermediates in direct selling and sell goods directly to customers, which is anticipated to support market expansion in the upcoming years.

Leading market players operating in the Saudi Arabia air purifier market are:

• Philips Healthcare Saudi Arabia Ltd
• Ayan Horizon Electronics Company (Dyson)
• Sharp Middle East FZE
• Alesayi Electronics Co Ltd (Panasonic Marketing Middle East & Africa FZE)
• Daikin Middle East and Africa FZE
• Honeywell Turki Arabia Ltd.
• United Matbouli Group (Samsung Electronics)
• Nikai Group of Companies (Blueair AB)
• Hitachi Saudi Arabia Ltd.
• LG Electronics Gulf FZE

Sandstorms and heat can be difficult to deal with because dust and sand particles can easily seep in, especially during the summer. To cater to this issue, various international companies such as LG and Dyson came up with upgraded versions of air purifiers to fulfill the requirement of Saudi Arabian customers. For instance, LG's PuriCare line of air purifiers offer 360° air purification to make sure unwanted particles are absorbed, and clean air is delivered to every corner, with the goal of improving the overall indoor air quality for Saudi Arabian households. Furthermore, a new air purifier fan technology from Dyson has also been introduced in Saudi Arabia to capture pollutants that may result in potentially dangerous respiratory conditions like asthma.

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“The escalating demand for air conditioning system air purifiers to enhance the deteriorating air quality owing to rapid industrialization leading to heavy industrial discharge is primarily driving the market growth. The growing vehicle fleet resulting in increased emission of air pollutants across Saudi Arabia supports the market growth. Furthermore, the rising consumer awareness of the harmful impact of degrading indoor air quality on account of the elevating use of synthetic building materials has augmented the demand for air purifiers in the residential sector. Along with this,  the strong market competition and shifting consumer preferences enable air purifier manufacturers to launch newer product variants with innovative features, including UV light technology, ozone generators, and electrostatic precipitators. This, in turn, fuels the growth of the air purifier market. Continuous technological advancements inair purification technology, along with the inflating popularity of Internet-of-Things (IoT)-based devices, have led to the launch of smart air purifiers in the market, which is expected to catalyze the growth of the air purifier market across Saudi Arabia till 2028,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm”.

“Saudi Arabia Air purifier Market  By Filter Type (HEPA + Activated Carbon; HEPA + Activated Carbon + Prefilter; HEPA + Prefilter; HEPA and Others (HEPA + Ion & Ozone, Prefilter, Electrostatic Precipitator)), By End Use (Residential, Commercial/Industrial), By Distribution Channel (Direct/Institutional Sales, Exclusive Brand Outlets, Multi Branded Electronic Stores, Supermarkets/Hypermarkets and Online Channels), By Region, Competition Forecast & Opportunities, 2028,” has analyzed the future growth potential of Saudi Arabia air purifier market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and assist decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with significant drivers, challenges, and opportunities in Saudi Arabia air purifier market.

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