Short Videos: A Revolution in Marketing Strategy

There is a silent revolution that remains off the radar of many people, and it is probably far from your radar. But don't worry, I'm going to share with you how you can take advantage of the short video content revolution that is happening this decade.

After seeing Andrew Tate's millions of views and using TikTok to become the most quoted and searched person on the internet, it became clear that there is an opportunity being missed.

What are short videos

In short, short videos are video content with a short duration, usually between 15 and 60 seconds. They are known for being consumed in moments of micro-idleness and are ideal for capturing the audience's attention in a limited time.

Their popularity has grown so much that several social networks have added them to their platforms. Among the most popular are social networks such as TikTok, Instagram (Reels), Kwai, Snapchat and YouTube (Shorts). They are a form of communication that can bring brands and companies closer to their audiences, changing the way they advertise products and services.

What are the most popular short video platforms in the United States?

Currently, the top spot for most popular videos is being shared by TikTok, YouTube and Instagram:

According to Statista: TikTok was the most used social media platform for watching short videos among US users, with approximately 40% of respondents reporting using the popular Chinese-developed social media platform as their preferred platform.

YouTube Shorts came in second, with 23% of respondents, while Instagram Reels came in third. Snapchat Spotlight only gained the attention of approximately three percent of respondents.

How to use short videos in your marketing strategy: 8 types of content

As you have seen so far, there are many ways for you to take advantage of this powerful and growing wave of short videos. That is why I have separated 8 content strategies that you can use:

1 - Short video competition

Making podcast cuts and long videos was a strategy applied by Andrew Tate and is being replicated excellently in Brazil by marketing professionals there. One of them is Pablo Marçal who went viral after being hit with a chair during a political debate in Brazil in a race for mayor of São Paulo.

He is one of the entrepreneurs who uses the strategy applied by Tate and has had good results. The strategy aims to pay affiliates or competitors for views, viralization and results with cash prizes and electronics such as notebooks and cell phones.

2- User-generated content (UGC)

UGC (User Generated Content) content is content generated by a brand's consumers and shared online. These can be:

Photos, Videos, Text, Memes, Reviews, Testimonials, Ratings, Social Media Posts, Comments, Reviews.

UGC videos are created by customers, showcasing their own stories and experiences with a brand. These videos are highly authentic and can effectively appeal to a wider audience.

3. Product Tutorials and How-Tos for Products and Services

These educational videos are the most effective way to guide users through the features and functionality of a product or service. By breaking down complex processes into manageable steps, these tutorials empower customers, enhance the user experience, and foster brand loyalty.

Tutorials and how-tos are useful for products that require assembly or multiple functions, helping to reduce confusion. You can use them as advertising material or simply to educate and engage.

4. Behind-the-scenes videos

Everyone loves to see behind-the-scenes stories about something. That’s why behind-the-scenes videos are so popular. They offer a raw, personal look into a brand’s operations.

Whether it’s showcasing the manufacturing process, day-to-day operations, or company culture, these short videos help humanize your brand and build a deeper connection with your audience. 

Behind-the-scenes videos are particularly effective at showcasing your brand values ​​and the craftsmanship behind a product or service to your target audience. 

5. Live Streaming 

Events Many channels on short-form video platforms have grown out of live streaming. Live streaming allows brands to interact with their audience in real time, providing an immediate and interactive experience. 

Whether it’s covering special events, product launches, or Q&A sessions, watching videos can dramatically increase reach and engagement. Video allows viewers to participate from anywhere and feel like they’re part of your brand’s community. 

6. Social Proof Videos 

Social proof continues to be the most powerful tool for your brand. Videos feature customers sharing their experiences with your product or service while providing genuine feedback, video testimonials influence potential buyers by providing credible and relatable endorsements. 

These short videos are valuable for building trust and proving the effectiveness of a product or service offered by your company.

7. FAQ Videos

These content sources are ideally based on the questions your target audience asks. FAQ videos address common questions or concerns about a product or service in a short, easy-to-watch format.

FAQs are often featured on product pages or support sections to help users gain quick insights.

8 - Video Teasers

This is one of the oldest strategies used in film for decades. Video teasers are short clips that aim to generate interest in a product, service or event. 

These short videos can build anticipation by revealing just enough to pique curiosity without revealing important details, encouraging viewers to stay tuned for more information.

As such, you can leverage short videos with compelling visuals and catchy music to capture attention and create memorable impressions with your audience.

Final Considerations

As you have seen, short videos are a great tool for leveraging your audience, excellent for advertising or creating new fans of your company, brand or personal marketing. Remember that consistency is key both on TikTok and on other social networks.

The audience treats content like fresh bread, so regular posts also increase the chances of your videos being picked up by the algorithm.