Types of Infographics You Can Use for Your Content Marketing

Infographics are a great tool to communicate complex information in a clear, concise, and easy-to-share way. An infographic is a visual display of information or the relationship between data.

Many types of infographics fit this broad definition. We could categorize them based on their visual language, objective or narrative, as well as the relationship between the elements.

Your commercial dossier, the most relevant topic to support your brand, information for investors, or a response from the public, all the way through to your infographic.

Each situation has its infographic. A Digital Specialist can help you to choose the right infographic for your business according to your marketing strategy.

These are the most popular infographics.

1. Mixed Draw

This infographic shows data clearly and concisely, with no narrative or artifice. This infographic, which is composed of several graphics, is the most formal and traditional. It is typical for corporate presentations or Powerpoint presentations.

2. List

It is a collection of textual information about a topic in a list structure that includes icons to aid segmentation. These infographics can be found on landing pages that list, for instance, the unique benefits of these services over their competitors.

3. Timeline

This infographic will show how a topic has changed or developed over time. These infographics must be interpreted in a way that is understandable by the target audience. Some people read from the left while others from the right. Also, this will create a temporary relationship of progress.

4. How to or a guide

This guide will help you to follow a sequence of steps to get to the desired result. It uses minimal text and supports you as much as possible by using images and icons.

This explains how to use a product or solve a problem in a few easy steps. This saves time and avoids the need for translations.

5. Flowchart

The diagram is different from the rest because it offers different reading paths. It begins at a point and then divides into multiple paths depending on categories or decisions, creating a path or a tree.

6. Comparative

It's simply a comparison of two points. These points could be any two types of your products. Also, It could be used to compare your product with the competition, or to determine the difference between premium and freemium services.

7. By location

They are easily identifiable because they require a map to visualize geographical information. This can be useful for planning strategic expansions or simply indicating our network points of sale.

8. Photographic

This infographic is unique because it emphasizes the use and importance of photo material over text or icon design. Also, this is especially useful when we're showing physical products and want to convey their capabilities more accurately

9. Hierarchical

One of the most recognizable examples is the nutritional pyramid, which stands out because of its hierarchical organization of information. Each level has an assigned level. You can use Infographics for backlinks purposes too. Also, do you know how does backlinking work?

10. Unigraphics

Infographics don't have to contain complex information relationships. Also, sometimes you just need to communicate one piece of information with minimal impact. Unigraphics is a single graph that displays specific data with all the attention of your message.