5 Ways To Use Social Media Platforms For SEO Boost

Have you ever thought that social media platforms can play a vital role in boosting your SEO campaigns? Well, if you haven’t, now is the time to do so and think beyond the boundaries and take a step further to enhance your search engine rankings by using the power of social media. 

However, Google skillshop has clearly mentioned that social media is not a primary contributor to your SEO rankings. At the same time, there are valid responses and cases that succinctly explain how crucial social media platforms can be in improving your SEO results. For example, Hootsuite conducted a test on this by publishing some of their articles with and without social media sharing. To their surprise, the articles that were shared on the social media platforms resulted in a 22% increase in improving the overall traffic to their website. 

Hence, through this, we can say that harnessing the power of social media platforms for improving your SEO rankings would incredibly elevate your digital presence. 

5 Ways to Use Social Media for Improving Search Engine Rankings in 2022

Now that we are perfectly aware of the fact that how impressive social media platforms can be in not only building your strong online presence but also aiding your search engine rankings. It is time to reveal and understand the 5 game-changing ways by which social media can be an unexpected yet result-driven partner in taking ranking elevation to a whole new level. These are some of the actionable and result-proven techniques to help you take your rankings to the first page on Google in 2022. 

1. Social Media Content Sharing

Most search engine optimization professionals fail to understand the impeccable power of sharing content on different social media platforms. However, thinking out of the box and implementing new strategies would certainly prove to be of great help in boosting your SEO results using social media. Moreover, there is one thumbnail rule: to share the relevant content on social media that will influence your rankings in a matter of time. The sharing of content on your social media handles would offer incredible advances in the following;

• The most understandable and probable reason for using social media platforms is to get traffic to your website. And you are sure to achieve this goal as the said action would result in incredible results in terms of generating massive traffic to your web handles. 
• The other excellent benefit is that social media sharing will also become a pivotal source of increasing high-quality backlinks. But how does this happen? When you share your content on different social media platforms, it is paramount that your content gets picked up by several authorities who use social media or with whom you are connected. And when they link your content to their website’s content, you get an authoritative backlink – hence adding tremendously to your backlink strategy. 

2. Enabling Sharing Buttons 

A lot of websites don’t actually focus on it, but enabling the sharing buttons for your content can do wonders for you – of course, if the content is written in a well-planned manner. People generally like to share the content with their followers as it allows them to engage with their followers or connections online. This is where if you don’t have an easy sharing enabled on your website or media handle, you will certainly lose some sharing. 

The easy sharing option also enables you to increase your community and take brand awareness to new heights. It is simple, the more content you share online, the more chances it gets that people share it too, and eventually, it adds to your brand awareness. And when more people learn about your business or brand, they will begin to search for your brand, and hence traffic gets multiplied. 

3. Updating Social Media Pages 

I bet you must have seen social media profiles appearing in the Google search results upon your search. This is what the power of regularly updating your social media profiles can offer to you. This also happens when a user goes with some branded keyword searching that social media profiles pop up in the results. Eventually, sooner or later, we realize the power of social media platform as it is nothing less than a search engine itself. And hundreds of thousands of people regularly use social media platforms to do their searches. 

However, the professional SEO services company London also suggests that many searches are being made with social media in the keyword to get direct access to their social media profiles. Moreover, many people get the perfect idea about the business, its services, and products by visiting their social media handles and learning about the venture in deep. 

4. Focus on Top-Notch Images 

Using top-quality images that are well optimized too is another key to focus on. Many digital marketers do not focus on image quality and optimization, which results in their downfall. And for social media with a strong perspective in mind, using top-quality images that are well optimized is a perfect key point in your strategy. 

Remember that your ranking opportunities will slip out of your hands if you fail to optimize images with an SEO and SMM perspective. Following the criteria will also help you improve your online engagement and build community. 

You need to optimize your file name while sharing on social media or posting on your website to acing this. This should be coupled with relevant keywords and proper separation with dashes to make it stand out. 

5. Out of the Box Strategy 

There is one more killing strategy that would help you ace your SEO ranking improvisation using social media profiles. For this, here are some fine ideas;

• Remember, when using social media to engage or attract followers to your website, it is important to use hashtags as it appears in the searches when people find the relevant product, market, or company. 
• Another fact is to ask and add reviews and testimonials on your website. Contact your followers and ask them to rate as it improves the overall ranking. 

The Final Takeaway!

People think that social media is not a direct influencer in your social media strategy. But it plays a vital role in elevating your brand's online existence and also impacting your ranking on Google's first-page ranking.