6 Reasons Why AI Is Changing The Face Of Marketing
6 Reasons Why AI Is Changing The Face Of Marketing
Artificial intelligence is quickly becoming the must-have solution for marketers who are looking to optimize their digital marketing efforts and reach their targets more efficiently than ever before. Businesses are eager to begin using AI, but many are still unsure of what kinds of AI are available or how they can implement it into their current strategy. To help you out, here are six reasons why AI is changing the face of marketing today.
1) AI is Affordable
AI isn’t as expensive as you might think. Companies like Google, Apple and IBM are developing chatbots that can perform rudimentary tasks like scheduling meetings and responding to emails – all for a fraction of what it would cost to hire an employee to do these things. And because we’re able to work directly with companies, they’re sharing their knowledge and lowering our costs even further.
2) AI Helps Solve Real World Problems
Many people don’t realize that artificial intelligence can help solve real-world problems in addition to automating tedious tasks. For example, image recognition algorithms are making it easier for doctors to find melanomas on medical scans; voice analysis software is helping detect autism; and weather prediction software is aiding hurricane evacuation efforts. Rather than being a gimmick, marketing professionals are leveraging these real-world uses of artificial intelligence to bring value to their clients’ businesses.
3) AI Can Be Used To Gain Real Time Insights Into Consumer Behavior
Today’s consumers are a lot more sophisticated than they were a decade ago. They have access to much more information and much better technology, and as a result their behavior is changing. Traditional methods of market research simply aren’t capable of keeping up with how people make decisions anymore; one huge limitation is that traditional methods aren’t real time, and require massive sample sizes before data can be accurately interpreted and sorted by digital marketing consultant.
4) AI Takes Less Effort Than Manually Performing Functions
With a whole lot of tasks for an in-house marketing team, you might expect artificial intelligence to take more time and effort than it really does. In reality, companies save so much time by shifting duties from humans to machines that they’re able to hire people with skills they truly need. Every company needs its employees to focus on what matters most, not smaller parts of a larger job description that can be easily automated.
5) An Increase In Knowledge Is Available To Those Who Use AI
Artificial intelligence is well known for its ability to process large amounts of data, making it a useful tool for those who wish to gain as much knowledge as possible about a specific area. As detailed in My Ethos Market, while traditional methods of market research often leave something to be desired, technology is changing all that – especially when artificial intelligence comes into play. Companies now have access to unlimited streams of information, allowing them a better chance at success than ever before.
6) An Increase In Accuracy Is Possible When Faced With Certain Tasks
AI can, at times, be more accurate than humans when tasked with specific jobs. When asked to choose a certain visual from a group of photos, for example, it can do so much more accurately than a human being. The same is true when it comes to language and speech recognition. Machine learning in particular is an area that’s likely to expand in 2017 and beyond as businesses explore ways in which they can leverage artificial intelligence within their organization.
