7 Excellent Ways To Learn Digital Marketing From Scratch
7 Excellent ways to Learn Digital Marketing From Scratch
Would you believe it if I tell you that the number of internet users is currently around 4.66 billion, 59.5 percent of the total global population? With such growing digitalization, everything has changed, especially the way of doing business. Most people are now buying and selling online, meaning the offline business isn't as effective as it used to be. In the recent decade, digital marketing has now become an integral part of a business's overall marketing strategy. It allows organizations to target specific groups with their customized messages, making it possible to sell directly to the end consumer.
Digital marketing is a rapidly growing area in today's world. Many multinational corporations have focused on digital marketing and are hiring professional SEO Digital Marketing Agencies for their marketing campaigns. So, this is the time for recent graduates and marketing professionals to brush up on their digital marketing skills and polish themselves as potential digital marketing professionals.
Here are 07 excellent ways to learn digital marketing from scratch for you:
Discounted Digital Marketing Courses
If you are looking for a certification in digital marketing, then SIIT.CO, Udemy.com, Click Academy Asia, and Equinet Academy are great options. These sites offer corporate and public training in digital marketing and advertising and provide soft skills and leadership skills courses.
Develop Hands-On Experience
From administrating a page on Facebook to shooting a promotional video or writing an article, it's crucial to have practical experience and skills along with theoretical knowledge. If you love reading and enjoy writing articles and blogs, this can be your first step towards digital marketing. Many SEO Digital Marketing Agencies hire influencers and people with a massive following for their promotions and marketing. If not writing, making videos is your strong suit, then you can polish your skills in shooting and editing videos. Video making is an essential skill in digital marketing these days.
Get Help from Professional Social Sites
Professional social sites like LinkedIn are a good learning platform to learn digital marketing and expand your knowledge and skill base. As per LinkedIn statistics, in 2020, 51 percent of companies have developed a B2C customer base through LinkedIn. This is not it; as per E-consultancy (an SEO Company), LinkedIn has redirected traffic on 64 percent of all visits from all digital media channels to different corporate websites. According to Inside View, LinkedIn generates two times more leads for B2B businesses than FB, blogging, or Twitter. With such impressive numbers and impact, LinkedIn is beneficial learning and a marketplace for aspiring digital marketers.
Self-Learn: Make Use of Free Resources Online
You can find many free resources available on different platforms for learning digital marketing. Many SEO companies have their free resources available on their portals. Facebook's Blueprint and Google's Skillshop are the most popular online resources to learn digital marketing. In addition to these two, Hubspot is also a popular platform for digital marketers. Although the learning content you find on these sites is not certified courses, they are informative introductory guides for you to enter the world of digital marketing.
Find a Mentor
One of the most impactful value in your digital marketing learning experience a mentor can add is the empowered ability to visualize ahead what your competitors and others cannot see. Many SEO Digital Marketing Agencies offer mentoring for your digital marketing journey. They work with professionals as well as beginners who have started their journey in digital marketing. They help you identify the areas where you should invest your attention and energy and how to enhance your digital presence.
Join Professional Digital Marketing Groups
There are many professional learning groups and communities on different digital platforms such as FB, WhatsApp, etc., where senior members share their digital marketing experiences and discuss the latest trends and techniques of digital marketing. Joining such a group will enable you to access the latest news and happenings in the digital marketing world and help you grow your professional network as a digital marketer.
Find A Digital Marketing Firm and Learn On Job
The best way to learn digital marketing is by working with professionals. In this way, you will get a chance to as questions, learn practical skills, an opportunity to work on real projects, and see and measure the real impact of your work. While working with a digital marketing firm, you can also explore different digital marketing functions and build your portfolio.
