Over 500 Mobile Apps Are Presently Using The Word Metaverse To Attract New Users
Over 500 mobile apps are presently using the word "metaverse" to attract new users
In spite of the fact that there is no such thing as a true "metaverse," marketers have embraced the term to promote their apps and games on mobile app stores. The phrase "metaverse" is now included in the titles or descriptions of 552 mobile applications, according to new data released today by Sensor Tower, in an effort to excite user interest in the web's long-term evolution.
Furthermore, the company claims that the majority of the new additions have occurred in the recent few months.
Sensor Tower data reveals that 86 apps had references to the "metaverse" in their title or description between November 2021 and January 2022, according to the data.
These events occur at the same time as the announcement of Facebook's corporate rebranding under the name "Meta," as well as the company's desire to spend heavily in "metaverse" technologies over the course of the next decade. While Facebook, now known as Meta, has never claimed to have originated the metaverse, the term has swiftly become a vernacular term for virtually any immersive online environment in which users interact as virtual selves, including video games. The term "metaverse business" was coined by entrepreneurs to describe such ventures. Roblox, a gaming website, has been recognized as the forerunner in the metaverse. Known as metaverses, social-crypto platforms — which were essentially massively multiplayer online role-playing games with a significant financial component — were the subject of land rushes as people flocked to buy up property in the virtual world. So on and so forth.
In contrast to marketers, the technological prerequisites for the metaverse's existence — such as the new industry standards required to enable mobility between interoperable digital worlds, where all of your friends, connections, and virtual "stuff" travels with you — appear to have received less attention from researchers.
As a result of Facebook's October 28 announcement of its metaverse activities, the number of apps citing the phrase "metaverse" jumped by 66 percent in November when compared to the previous month. By the end of November, 29 apps had been adjusted to include the word, which was more than double the amount of apps that had been modified in October.
Additionally, the new company investigated what types of applications were taking advantage of the metaverse trend. Moreover, it noticed that many of the apps also used other trendy technology terms with the term "metaverse," such as "crypto," "nanofluids," "augmented reality," and "virtual reality."
In terms of terminology, "crypto" was the most often used phrase, followed by "metaverse," which appeared in 23 percent of apps (144 total apps). That shouldn't come as a surprise given how highly the web3 crypto world relies on hype these days, and dubbing anything the "metaverse" before it exists is unquestionably a form of hype. Among the 118 apps tested, "NFTs" was the second most frequently encountered phrase, appearing in 18 percent of them (or 118 overall). It was discovered that the terms "augmented reality" and "virtual reality" were used in 11 percent and 9 percent of "metaverse" applications, respectively.
The phrase "metaverse" was found to be utilized across a wide range of apps, not simply games and cryptocurrency finance apps, which was surprising to find.
The keyword's popularity, on the other hand, was driven by mobile game developers, since the term is currently cited in 107 apps in the Game category, accounting for 19 percent of all apps reviewed. A total of 101 "metaverse" applications were found in the finance area, which was the second most frequent field in which the term appeared. The next most popular categories were social (70 applications), entertainment (57 applications), books (37 applications), lifestyle (33 applications), tools (26 applications), and business (25 apps). Education (with 13 applications) and Art and Design (with two applications) (11 apps.)
It is unknown whether or not the use of the phrase "metaverse" in these programs is helpful in terms of drawing new users to the services. While it was probably created in order to profit on users' app store searches for the phrase, apps that are successful in this area are more likely to succeed simply because they provide superior user experiences than their competitors.
