TECNO intends to rebrand PHANTOM as the company flagship sub-brand
TECNO intends to rebrand PHANTOM as the company's flagship sub-brand
TECNO, the market leader in emerging markets, is said to be redefining PHANTOM as its flagship sub-brand in order to compete in the premium smartphone market as part of an ambitious global expansion strategy.
The smartphone industry is constantly evolving and competitive. As TECNO's reputation and attention in global markets continue to grow, the relaunch of the PHANTOM brand represents not only a leap forward for the brand to compete in the higher-end market segment, but also a significant shift in the competitive landscape in global emerging markets.
According to an industry observer, as the global economy recovers from the pandemic, TECNO recognized shifts in market demand and the desire of high-end consumers to experiment with new brands that deliver bolder and better innovations that can inspire confident and bright minds to envision a better future. PHANTOM's relaunch is timely. It demonstrates TECNO's resolve as well as a significant step toward global outreach to high-end consumers.
With TECNO's extensive experience navigating emerging markets globally, the PHANTOM brand is certain to reshape the competitive landscape and ecology of the mid- to high-end smartphone industry by combining industry-leading technologies with fantastic innovative features.
As a new brand as well as a flagship to compete with other brands, the design and function of PHANTOM are expected to elicit an unmatched level of care and respect. With features that cater to basic needs and many of the overlooked facets of daily life, combined with the added luxury of elegance in design, the device is expected to generate considerable interest and intrigue among high-end consumers.
According to a credible source, the new device PHANTOM X will feature numerous industry firsts in its target market segment, including a 3D borderless display, a unique angle arc design that provides users with the most comfortable grip, and an industry first curved glass surface etched texture. While the traditional advantages of a premium smartphone brand, such as charging time, battery life, and storage, will be enhanced, the upcoming PHANTOM X will also include the industry's first super large smartphone sensor.
In Conclusion
In addition, as a new sub-brand, PHANTOM will offer direct online purchasing to consumers via its website, beginning with the Nigeria and Kenya markets. The official PHANTOM website (www.mobile-phantom.com) has been launched and is already accepting Phantom X pre-orders. You'll be able to browse PHANTOM products here, as well as various options for exclusive VIP services, such as PHANTOM Club activities, to which customers and members are entitled following purchase. PHANTOM's goal is to provide consumers with a first-class shopping experience through a convenient purchasing process, efficient logistics and distribution, exceptional after-sales service, and a customer-first mentality.
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