The Benefits Of Studying Mobile Marketing

Mobile Marketing

Mobile Marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.

Mobile marketing can provide customers with time and location-sensitive, personalized information that promotes goods, services, appointment reminders, and ideas.

 

Roles and Responsibilities

• The Mobile Marketing Manager is responsible for the overall Mobile Marketing initiatives of an organization.
• They are responsible for the entire Mobile Marketing budget and the sales targets through the mobile channel.
• Developing/managing all aspects of the company’s mobile marketing campaigns.
• Developing strategies to drive mobile traffic.

 

The Benefits of Studying Mobile Marketing

1. Mobile Marketing Boosts Search Engine Rankings

Some of the top search engines on the Internet – including Google, Bing, and Yahoo – can boost search rankings for websites if it is mentioned on other social media like Twitter or Facebook. Having your website attached to your Twitter means that both your Twitter and your website pop up when it is searched for.

2. Accessible and Immediate

Accessibility plays a significant role in the success of mobile marketing. It allows you to reach your audience anywhere and anytime. Mobile marketing is the fastest way to communicate with consumers and get your message out immediately.

3. Multiple Marketing Channels Available

Here’s what’s great about mobile marketing.

There are many different channels and strategies you can utilize to reach consumers.

• Mobile Websites: The most obvious one is mobile websites. As I mentioned before, the majority of website traffic comes from smartphones. It is a quick way to check out any website on the go and discover a new brand. The number of purchases made on mobile devices has also been growing. And many predict it will soon surpass desktop purchases.

• Mobile Apps: According to App Annie, 92% of the Android mobile time is spent on different apps. This is another vast marketing opportunity. One option is to display ads within mobile apps. However, you can also create your own app. It can make shopping more convenient, engage customers, and boost brand awareness.

• SMS Marketing: SMS marketing is a widely used form of mobile marketing, and it has enormous potential. 75% of people are fine with receiving text messages after opting in. Text messages have a higher response rate than email or Facebook, and 90% of them are read within a few minutes.

4. Career Benefits

• Skills acquisition
• Job opportunities
• Career advancement
• Increased earning potential

 

 

Skills To Gain

Some of the topics to learn include:

• Mobile Marketing - Introduction
• Mobile Marketing - Mobile Technology & Reach
• Mobile Marketing - Overview & Process
• Mobile Marketing - SMS Campaign
• Mobile Marketing - Website Marketing Strategies
• Mobile Marketing - Apps Marketing Strategies
• Mobile Marketing - Advertising Ecosystem
• Mobile Marketing - Social Media Marketing
• And lots more..