Top Industries That Benefit The Most From Photo Editing Services In 2023

In today’s era, photo editing is omnipresent, used for personal and professional usage; from increasing sales to spreading brand awareness, image retouching is now a vital part of any growing business, startups, and giant conglomerates. Photo editing can give a rich and attention-grabbing look to your raw images. However, as impactful as image editing sounds, it requires a lot of effort, expertise, tools, and a detailed understanding of the nature of the business.

An in-house team may not always excel or provide desired results, which is why even decades-old firms opt to outsource image retouching services. It is not only cost-effective but also gives the highest level of quality while eliminating the work burden from your in-house team. 

Industries That Need Photo Editing Services

Here is a list of the top industries that usually utilize photo editing services and regularly benefit from it in multiple ways. 

1. eCommerce Business

For a business selling products online, providing high-quality images to customers is significant. How aesthetically you put your product/service images online and how much you’re investing into photo retouching determine how well your virtual store will do compared to your competitors. The eCommerce industry requires high-quality photo editing services because the overall appeal of the images influences the buying decision of customers. A high-quality image has the power to compel clients to buy the product.

As more businesses become aware of the need for high-quality images, the demand for photo retouching services has increased. If your business plans to outsource photo retouching services, you will get the benefits of a wide range of photo editing services from experts that include image cropping, background removal, image resizing, image clipping, and photo manipulation for transforming the appeal and quality of your raw photos. Below are some of the products where image retouching yields astonishing results:

a. Sports Accessories

Having a distracting background, a grainy effect due to low light, or incorrect ISO settings in your images containing sports accessories can make the customer scroll down to the next product. This can affect your sales on a high level as customers would skip your listings and move on to buying sports accessories from your competitors. Every sports accessory business needs to digitally manipulate raw images to make them more appealing by enhancing colors, resizing, and clipping.

With image editing, the raw photos of your sports goods can be clipped, resized, enhanced, and digitally manipulated to look more appealing to your customers. If you seriously want to win over your prospects, investing in professional photo editing services can be the solution you are looking for. When your business outsources image editing services, you can be sure that you will get the highest quality of processed images, unlike when done by in-house staff.

b. Electronic Items

When dealing with electronics and gadgets, if you fail to see a spike in customer retention and sales even after multiple campaigns, there could be a deep-lying issue in the quality of your images. Such a case indicates that you need expert photo retouching services. By making three immediate changes in your existing images (color correction, background removal, and cropping), your business can convert dull product photos into eye-catching ones.

c. Automobile Services and Products

The automobile eCommerce business is often considered a tough nut to crack. If your website or app gets hundreds of visitors per day, but only a handful are buying your products & services, it strongly indicates poor image quality and presentation. Consider retouching your images if you want to convert a good fraction of your visitors into buyers. Especially when dealing with spare parts, the images need to be well-cropped and resized.

d. Clothing Items

Apparel eCommerce has revolutionized the way of shopping worldwide. However, it’s also one of the most competitive businesses and is getting tougher every year. Neatly clipped photos can differentiate your clothes from your rivals. Additionally, removing unwanted parts and backgrounds from raw photos and giving them a clean and consistent background helps bring customers’ focus to clothing items.

2. Real Estate Agencies 

A rapid rise in the real estate market has been observed globally. Additionally, buying and selling have shifted from offline to online in the last decade. One of the easiest and highly satisfactory methods of converting potential clients into buyers or investors is a 360-degree virtual tour. Expert photo editing lets you get high-quality 360-degree images to show off your property virtually. If you find it challenging to get it done in-house, you can choose real estate image retouching service providers who can seamlessly stitch and blend your raw images and create a panorama by using the below techniques:

A. Image Stitching

B. Image Blending

C. HDR (high definition resolution) Blending

D. Correcting Perspective of RAW Images

E. Enhancing or Replacing Sky (most crucial part of real estate photo editing)

F. Color Cast Removal

3. Advertising Agencies

One of the oldest industries to implement image retouching, advertising agencies are incomplete and nonfunctional without image editing. No matter how expensive the setup they own and how experienced and skilled their photographers are, originally clicked raw images can never be used for advertising. Clothing images, wedding pictures, fashion pictures, mannequin photos, product images, furniture pictures, and stock photos require aggressive marketing, which attractive photos can achieve. Any flaw in the images being used for advertising can lead to disaster in terms of marketing the brand. Below are a few of the most common methods for improving raw images for advertising and marketing:

A. Addition of artistic effects & illustrations

B. Cutting images from old backdrops

C. Resizing, cropping, & scaling images

D. Background removal or replacement

E. Light, contrast, & color digital photo enhancement

4. eLearning Industries

When a customer visits an eLearning platform like Coursera, the first thing they notice is a thumbnail of the course, an image of the tutor who owns the course, testimonial images of several students who have benefitted from those courses, etc. Imagine your customers visiting your site only to see a flood of texts or poor images. This will result in poor sales and bring down your website’s Google ranking due to visitors leaving the website in just a few seconds (technically called bounce rate). For today’s education tech industries, high-quality images are as important as hiring excellent tutors. If you’re into the eLearning business, you need to know that your competitors are already seeking image editing services for the following tasks:

A. Black & white to color conversion

B. Unwanted watermark removal

C. Removal of unwanted elements & addition of fancy elements

D. Addition of artistic effects & image illustrations to white papers

E. Correction of saturation levels, hue, and color in infographics

Conclusion

Outsourcing photo retouching services will not only bring down the work pressure and cost but will also result in a far better return on investment. When your business decides to outsource image editing services, you get highly customized images that will suit your business’s unique requirements.

However, when looking for any outsourcing agency, always ask for demo work and check if they have previously provided services to a similar business. Such exposure of the image retouching outsourcing agency will give you an upper hand, and you won’t have to guide them frequently for desirable and customized results.