Why Choose Social Media Marketing Skills
Why Choose Social Media Marketing Skills
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing, internet marketing and digital marketing means the same and are still dominant in academia, social media marketing is becoming more popular for both practitioners, entrepreneurs, businesses and researchers.
Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.” Social media marketing is all about connecting with your audience or customers and helping them understand your brand better.
Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
The Five Core Pillars of Social Media Marketing
- Strategy
- Planning and Publishing
- Listening and Engagement
- Analytics and Reporting
- Advertising
Job Roles and Responsibilities
- Design Ads, Optimize, Maintain, Monitor, and Manage the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.
- Ads Creation and Keywords Research
- Content creation and management
- Interaction with users: community engagement
- Social commerce: leads, calls to action, and conversions in social media
- Social Awareness: online media, information sources, and social channels
Why Choose Social Media Marketing Skills
1. Cost-Effective & Better Customer Satisfaction
One of the most notable benefits of Social media marketing is its cost-effective nature. It is possibly the most cost-efficient part of any internet marketing strategy. Signing up and creating a social profile on different social platforms like Twitter, Facebook or LinkedIn is free and easy to use.
2. Certification Makes It Easier To Build A Case For Promotions
Want to move up the corporate ladder or into a better, higher-paying job you will need to learn new technologies or enhance the skills you currently possess. Taking a new certification is an excellent way to show management that you take your career seriously, invest in yourself, and have the ambition to improve.
3. More Inbound Traffic
If you wish to target customers outside your loyal customer circle, social media marketing is going to be your real choice. Without social marketing, the inbound traffic of your online business is limited to your usual customers, but once you start using social media marketing, you will for sure enjoy more inbound traffic.
4. Improved Audience Insights & Better Customer Service
Providing effective and satisfying customer services is the ground zero of all business owners, and they always seek the best target mediums that can help them get authentic customer insights so they can use that in providing effective customer services.
5. Career Advancement
Advance your career in the social media marketing industry by taking a social media marketing course online and increase your earnings. Reported by IbisWorld, the market size of the Social Networking industry in US alone is about $72.2bn as at 2022.
Skills You Will Gain
Some of the skills you will learn include:
- Writing Skills
- Graphic design
- Community management
- Managing advertising campaigns in social media
- Keywords Targeting
- Content Strategy and many more
