Why Most Company Uses Artificial Intelligence

Artificial intelligence (AI) can improve the customer experience in many ways: finding the best-fit solution to a given problem, delivering personalized experiences, driving sales, and enhancing the overall customer experience.

Here are seven 7 ways AI can boost customer satisfaction:

• Siri will listen to customers as if they're talking
• Alexa will work to maximize human happiness
• Meet your customers where they are
• Rely on AI for solutions to complex problems
• Empower your staff with tools that allow them to manage more efficiently
• Deliver personalized messages, promotions, and deals based on customer interactions
• Offer your customers a constant, conversational relationship

 

1. Siri will listen to customers as if they're talking

Though it's already available on some devices, Siri is well behind Alexa and Google Assistant in being a frequent user of AI. Apple has to convince people to use Siri, which seems natural enough for folks already familiar with it. The artificial intelligence in Siri is designed to run in the background on its users' devices, absorbing a person's queries and reminders.

Despite how familiar Siri is with Apple customers, there's still plenty of room for improvement. Users aren't always given straightforward questions to explain why they can't do something or don't know how to accomplish something. They get clunkier responses, such as "Can't understand the question, try again."

I suggest Apple users not make Siri their sole method of communicating. Instead, they should turn to other tech devices that are constantly learning about their users' habits and respond accordingly. That said, Apple shouldn't be afraid to keep working on Siri to make it more proactive and valuable.

For instance, Siri can ask which Bluetooth devices are nearby and automatically pair them; that alone will save users time and hassle. Apple should also leverage the full potential of Siri by giving users the option to start a conversation with the AI by responding to prompts.

2. Alexa will work to maximize human happiness

Alexa, Google Assistant, Cortana, and Bixby can all take actions based on their assumption, such as assuming that a family member is sick. If they decide to enter such an assumption, they can either execute the desired action, such as adding granola to the shopping list or sending a text message to a sibling to check in on him or deny the motion.

Research is ongoing on how humans form their assumptions. Researchers found that the simplest starting assumptions often lead to the most robust decision-making. That's because beliefs tend to be more accurate than an honest opinion or attempt to justify an action.

Similar findings are often learned through repeated experience: By the time children reach college, they have already learned more Diploma Courses than they could teach. (About 50 percent of children recognize the problem with that, and they don't want to think about it.) In the end, it's more likely for AI to learn programming from human customers than from their rigid programming.

3. Meet your customers where they are

Alexa, Cortana, Siri, Bixby, and other digital assistants can follow an individual's voice and query information in their language. But that doesn't mean they can't be localized to a practical level.

Gartner predicts that by 2020, 60 percent of digital assistant users will prefer a digital assistant spoken in the local language to one spoken in their own.

While the web technology isn't quite there, you can give your customers an option to communicate through their preferred language. You can do this with a product designed to be compatible with different languages. For example, you can develop a hairdryer that works with eight languages, including French, Spanish, German, Italian, Japanese, Chinese, Korean, and English.

4. Rely on AI for solutions to complex problems

With so many interactions occurring in a few minutes, it isn't easy to create the nuance to give customers what they need. Voice assistants are becoming more capable, but they still can't address all of our problems. Instead of implementing one solution, consider implementing several answers from the same product and integrate those solutions into the specific platform that the customer chooses to use.

You can also take the concept of the user interface a step further and integrate voice interaction with other digital tools, such as chatbots and interactive apps. A chatbot, for example, is a web development service. You create a chatbot to engage with your customers and carry out a particular task.

And while some vendors are working on chatbots that use machine learning, you can also build a new human-assisted, chatbot-like interaction to get the job done. For example, you can combine natural language processing (NLP) and chatbots to give users a personalized experience.

5. Empower your staff with tools that allow them to manage more efficiently

According to Google, search queries have grown by 300 percent over the last two years. To accommodate that increase, you need to provide your staff with a tool to find the information they're looking for quickly and efficiently.

You can't expect a team of customer support agents to know each customer's story details, and they need a tool that will allow them to surface the most relevant information.

For example, if a customer has purchased 10 items and is looking for directions to bring them back for a refund, you can create a report detailing the customer's location and mapping the laws they would need to take. It might also include a link to purchase the required items. Your customer support agents will benefit from receiving that information quickly, which will lead to higher customer satisfaction.

6. Deliver personalized messages, promotions, and deals based on customer interactions

Branch shoppers are becoming savvier about the way they use digital devices, and they want to be given something personalized to meet their needs. That's why many customers are downloading digital coupons or apps designed to provide them with unique offers based on previous purchases and feedback from other customers.

If you think your customers are interested in your products, don't assume that they are interested in your grewon. Instead, focus on giving them something they will use or appreciate.

7. Offer your customers a constant, conversational relationship

The smarter voice assistants become, the more likely they will integrate themselves into our daily lives. Imagine a scenario where you can build a customer relationship that continues with every conversation. Whether a delivery service or a consumer packaged goods company, the more the voice assistant becomes integrated with the customer, the more value it will provide.

Take Google Home, for example. Google Home is integrated with most of the company's products, including Gmail, Google Play, and Google Assistant. These Google Assistant services offer a lot of helpful information, which means that customers can have a consistent experience.

This will also make your customers feel comfortable when they are talking to your voice assistant.