2018-2028 UAE Fragrance Market Future Predictions and New Updates

The growing consumer preferences towards the aromatherapy are anticipated to fuel the growth of UAE fragrance market in the forecast period, 2023-2027.  

According to TechSci Research report, “UAE Fragrance Market By Region, Competition Forecast & Opportunities, 2028”, the UAE fragrance market is expected to witness steady growth in 2023-2027. The shifting preference towards the hygiene products and the expanding awareness of fitness are major impelling factors for growth in the sales of fragrances. In addition to this, the increasing number of gym-goers to build immunity to fight against the pandemic has escalated the usage of deodorants and perfumes to control body odour. Enhancements in standard of living and rise in spending capacity are further propelling the fragrance market across UAE. Perfumes are now considered for regular use products owing to the growing preference for cosmetics and personal care. Numerous manufacturers are focusing on product innovations such as products with natural ingredients that do not contain chemical synthetic fragrance material are expected to drive the market towards growth. Various market leaders are heavily investing in R&D and advertising to positively influence the consumer buying behaviour. Organizations are spending more on developing their digital footprint (uploading videos & photos regularly and interacting with clients online), hosting social media campaigns, and celebrity endorsements. Several retailers are providing the facility to get customized fragrances and perfumes and creative packaging to lure in more customers. The changing inclination among consumers towards online distributors and e-commerce sites to purchase fragrance products, and, as such, online sales are anticipated to witness growth of the market in the coming years.

However, the high cost of customized aroma products, along with the side effects of the novel products on sensitive parts of the body are expected to impede the growth of fragrance market in UAE.

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The UAE fragrance market is segmented into product type, consumer group, price, distribution channel, regional distribution, and competitive landscape.

Based on product type, the market is bifurcated into deodorants and perfumes. Perfumes segment is expected to account the largest share in the market in forecast years, 2023-2027. Perfumes plays a significant role in both men's and women's grooming rituals in UAE, as well as considered as a sign of cleanliness and excellent taste. At present times, the U.A.E. has seen a tremendous growth in the number of international perfume companies establishing their operations in the country. By combining traditional oriental elements in their scents and adding contemporary fragrances, manufacturers are progressively offering their products to the local populace. Also, perfumes express the personality, style, and uniqueness of the users. People in the U.A.E. are migrating from traditional to Western fragrances as their tastes change which is projected to augment the market growth in the upcoming years.

Based on consumer group, the market is divided into male, female, and unisex. Female segment is expected to account the largest share in the market in forecast years, 2023-2027. Women populations are inclined towards sustainable fragrances for their personal grooming purposes.  

Based on price, the market is bifurcated into luxury and mass. Luxury segment is expected to account the largest share in the market in forecast years, 2023-2027. UAE is an economically strong market, which provides an opportunity to multinational brands to often launch their premium products earlier in this country than many others. Also, around 60% of the population of the U.A.E. falls in the age group of 14–40. This population has a significantly higher purchasing power than that of other age groups. Additionally, most of the working population lies under the age group of 18–40 who works as the most powerful catalyst for the escalating demand for luxury fragrance products.

Based on distribution channel, the market is segmented into hypermarkets/ supermarkets, departmental stores, convenience stores, online, and others. Online segment is expected to account the largest share in the market in forecast years, 2023-2027. The changing inclination among customers towards online shopping and the introduction of numerous digital platforms including amazon, flipkart, etc., is attracting to customers to buy the required products through online media.

Leading market players operating in the UAE fragrance market are:

• Estee Lauder Middle East
• Coty Middle East FZCO
• Guccio Gucci S.p.A.
• Rasasi Perfumes Industry LLC
• Yas Perfumes
• Jo Malone London UAE
• Al Haramain Perfumes
• The Fragrance Kitchen
• Calvin Klein
• Swiss Arabian Perfumes Group
• L'Occitane Emirates L.L.C

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“The willingness of women and men for using a perfume and enhancing their personality represents one of the crucial factors which is fostering the UAE perfume market. Moreover, Beauty world, an international trade fair for cosmetics and perfumery which takes place every year in the UAE, is further presenting tremendous opportunities for the growth of the market. In recent years, the UAE has witnessed a strong growth in the number of international perfume houses setting up their bases in the country. The growing promotions and discounts offered by numerous e-commerce companies such as myntra, flipkart, amazon, etc., augments the customers to buy the products from digital platforms at affordable prices. Along with this, the elevating penetration of ecommerce and social media, inflating disposable income levels, and expanding awareness regarding the personal grooming are projected to cater to the growth of the fragrance market till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm”.

“UAE Fragrance Market by Product Type (Deodorants Vs. Perfumes), By Consumer Group (Male, Female, Unisex), By Price (Luxury & Mass), By Distribution Channel (Hypermarkets/ Supermarkets, Departmental Stores, Convenience Stores, Online, and Others), By Region, Competition Forecast & Opportunities, 2028 has analyzed the future growth potential of UAE fragrance market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and assist decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with significant drivers, challenges, and opportunities in UAE fragrance market.

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