4 Reasons to choose a Career in Digital Marketing

If you think you know all lucrative careers think again.

Make sure that you look at the prospects of your chosen career as this can change very quickly in today’s highly technological world. Have a look at the infographic featuring jobs that didn’t exist 20 years ago to understand why it’s important to think carefully about your career path.

Many job roles that emerged from the digital revolution such as social media manager or digital analytics manager, continue to rise in demand. So, look at your strengths and weaknesses, look at popular job profiles that are in high demand, and determine areas where you could thrive.

What to Consider for your Future Career in Digital Marketing?

You must find a compromise between your dream role and remuneration. Going for the money only is a sure-fire roadmap to unhappiness. Instead choosing a career that is future-proof will provide you with several options down the line to lead a fulfilled life.

The most job roles sought after on job sites like People per hour, Upwork and more are web developers and designers, content writers, virtual assistants, and digital marketers. As you can see, digital skills are required in most of these roles.

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Why learn Digital Skills for a Digital Marketing Career – The Top 4 Reasons

 

1. Good Career Prospects:

Companies know how valuable digital networks and the Internet are and understand the significant role digital marketing plays to reach a broader client base, grow a business, and increase profits. Planning and managing a business online, running marketing campaigns, and managing advertising strategies are digital marketing specialists’ activities to produce business growth. That is why there will continue to be greater demand for digital and cyber skills.

2. More Freelancing Business Opportunities:

You can start an online business yourself if you learn digital marketing skills. They will enable anyone to land freelancing gigs through the work portfolio and successes they have achieved in the digital realm. More people opt to become their own boss with around 4.8 million freelancers in the UK and 57 million freelancers in the US according to Upwork in 2019. It is therefore clear that the demand for digital skills is growing in the job market as well as in the freelance domain.

3. Good Renumeration:

Employers are willing to pay more for certified and well-trained digital marketers. Depending on your experience and expertise, you will obtain better positions in a company or grow your own online business, increasing your pay or revenue. It is certainly an attractive field with various digital marketers starting out with an annual salary of $45,000 on average.

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4. A Future-Proof Career:

Once you have learned the essential online marketing tactics, set up a portfolio or website, and are ready to go if you wish to become a digital marketer, it’s relatively easy to enter the digital marketing field and establish yourself either together with a company or on your own. Knowing how to use social media platforms, start blogging and doing affiliate marketing can easily help you with earning on the side. If you understand how this works, you will know where you can make a more significant effort to meet your target audience and which marketing platforms work best for you. You will also have the know-how to grow your blog and your online presence to reach a wider audience.

The future of work is digital and even the OECD recognises this stating on their website:

DIGITALISATION AND GLOBALISATION HAVE SPARKED RADICAL SHIFTS IN HOW WE LIVE AND WORK. THE CORONAVIRUS (COVID-19) CRISIS HAS ACCELERATED THESE BEYOND ANYTHING WE COULD HAVE IMAGINED.

The SeekaHost University can equip you with vital digital skills like SEO or social media marketing and more for free via the seekahost.app and you can learn more about why everyone should learn digital marketing there too.

Start your online career, no matter which niche or career you are interested in! Any field and industry require digital marketing experts, so be ready!