7 low-cost and minimum-budget marketing you must try

In any corporate company, marketing is one of the leading deciding factors of business growth. Without proper marketing strategies, your products won’t reach your target audience, and you won’t make sales.

For innovative ideas, the marketing world continuously hires new people. In the US alone, the number of marketing jobs in 2021 was more than 347,000.

However, the new hires often forget that companies are often on a tight budget. As a result, affordable marketing strategies are hard to come by.

So, if you want to know some tips and tricks about how to take your company to greater heights using low-budget marketing tactics, then this article will help you!

1. Create an account on Google
2. Hand out business cards
3. Appreciate your existing customers
4. Start a blog
5. Interact on social media
6. Develop email marketing
7. Turn your employees into ambassadors

Create an account on Google

Today, search engine platforms, especially Google, have made a huge name for themselves. Therefore, it’s pretty important to make your brand visible on Google since it will drive in a lot of customers who search for keywords related to your company.

So, create a free account on Google My Business. This will enable your company name and information to appear on Google Maps, the local selection of Google search, and even the right-side Knowledge Panel in case of branded search.

Hand out business cards

Even though most marketing strategies have become digital today, some old-school methods can save you a lot of money.

One of them is to print out a stack of business cards and hand them out to potential clients or collaborators.

However, you can add a twist to it by going digital with NFC business cards. These are near-field communication cards with an NFC tag enabling the receiver to look at your website with just a single tap. You can also show how updated your business is with these cards.

Appreciate your existing customers

This is another strategy that will take very little to no money at all. While targeting potential clients is important, it's also an expensive feat. That proved to be the case for Hari Ravichandran, who spent $8000 on advertising to get his first client when starting his EIG company.

On the other hand, if you treat your existing clients well, it will cost much less. So make sure you send follow-up emails to them and offer them discount codes during the holiday season.

Or you can even mention them on your social media platform and write a thank-you message for being loyal to your brand.

Start a blog

If you open a blog section on your website, it can do wonders for your company. It might not sound like much, but blogging will help many readers to find out more about your brand and its products.

Even without spending any money, you can easily catch the interest of people who like to read online.

For example, if you have a bakery company, write a list of the top ten kinds of cupcakes one can make. Or, if you’re running a clothing business, write something about the latest fashion trends this year.

Interact on social media

If you create a Facebook and Instagram page, that’s not enough. You actually need to engage with your customers and other users of these platforms.

One great way of telling people about your new launches, offers, and upcoming events is to increase your social media engagement.

Moreover, the more you show yourself, and your team on social media, the greater the trust will be. So, whenever you have a few minutes to spare, go live on social media and conduct a “get to know the company” session.

Develop email marketing

Email marketing is the next most useful way to get new visitors to engage with your company. Moreover, it will also help you to stay in touch with your existing customers.

Although email marketing can seem easy, it takes quite a lot of effort to put your thoughts into it and formulate something creative.

Fortunately, this strategy costs nothing in terms of money. But it needs lots of thought and planning. Just ensure every paragraph or line in the email contains something exciting to keep your audience hooked.

Turn your employees into ambassadors

No, your employees don’t need to print t-shirts with the company logo and start promoting the brand directly.

What you can do is invite all your employees, as well as their partners, to a great party or dinner. The party doesn’t need to be something fancy, just an evening filled with fun and energy.

This way, more people will interact with your brand, and those attending your party will spread the word about your company's greatness. Moreover, your employees will also feel valued.

Over to you…

These are some of the most effective and low-budget marketing strategies you can employ in your office. So what are you waiting for? Go ahead and try them out!