How to Start an Email Newsletter That People Actually Want to Read

If you're a business owner in Dover, an email newsletter is one of your greatest assets. It's the only electronic means of communication with your customers over which you have full control, and it's a great way to grow your customer base and build your brand. Here's how to start an email newsletter people actually want to read. 

Grow Your Customer Base With Email Newsletters

Sending a newsletter on a regular basis gives you a chance to share different sides of your brand with customers, so they can get to know you better. It also creates opportunities for them to give you valuable feedback that can influence your business decisions.

Many people will feel comfortable joining your email list long before they're ready to purchase. When you create value through your email newsletter, you nurture potential customers and prime them to purchase from you.

Essential Email Marketing Tools

Setting up an email newsletter is relatively simple. First, select an email marketing platform. Then create opt-in forms — usually through your email marketing platform — and embed them on your website. After testing your form, you can create your first newsletter. Your email service provider should have templates for creating, editing, and modifying your newsletter, but you may want to use a service, such as Canva or PicMonkey, for creating and editing graphics.

Write an Effective Newsletter People Want to Read

The best way to get people to read your email is to start with an irresistible subject line. Your subject line — and the content of your email — should focus on your audience's motivations and pain points. Try to dial in on what they're struggling with and offer them valuable solutions that ease their pain.

Use GIFs to Add Flair and Personality

Adding GIFs to the body of your email breaks up the flow of text, adds a bit of personality, and makes it easier to read the entire newsletter. You can use ready-made GIFs or create your own by transforming your videos into GIFs using a video-to-GIF maker. These tools let you trim your video, so you can share the exact moment you want to capture in your GIF.

Use Data Visualization To Enhance Your Content

Another way to enhance your content is to create eye-catching infographics that help readers visualize the information in your email. If you're sharing data with your customers, a summary chart increases the value of your email exponentially. It also makes it more share-worthy. Tools such as Canva have ready-made templates for creating infographics.

Hire Professionals To Help With Your Newsletter

As a business owner, you may not have time to oversee your own newsletter. You may want to consider hiring some freelancers to help you with your email marketing campaigns. Use online job boards to connect with a specialized marketing consultant, and evaluate applications based on their experience, reviews, and rates before hiring someone.

Learn More About Email Marketing

Testing different subject line formats, adding GIFS to your emails, and working with freelance marketing professionals are some of the best practices for ensuring the success of your email newsletter. If you'd like to take your knowledge of email marketing even further, check out SIIT's online email marketing course and certification.

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