Crossbeam Expands Portfolio with Acquisition of Reveal

Crossbeam, a leading ecosystem-led growth platform based in Philadelphia, has made a strategic move by merging with Reveal, a Paris-based company specializing in nearbound revenue platforms. This merger, structured as an all-stock transaction, represents a significant step towards redefining how businesses approach B2B partnerships and revenue generation through innovative ecosystem-driven strategies.

Founded in 2020, Reveal has quickly established itself as a trailblazer in the realm of B2B partnerships. With substantial backing from investors and a strategic acquisition of PartnerHacker in 2023, Reveal has pioneered the concept of the Nearbound channel. This innovative approach harnesses the collective power of partner ecosystems to identify leads, collaborate on sales opportunities, and drive revenue growth for businesses worldwide.

The merger with Reveal will see Crossbeam consolidate its position in the market while expanding its capabilities to offer a comprehensive suite of go-to-market software solutions. This unified platform will empower marketing, sales, and partnerships teams to leverage their ecosystem data more effectively. By optimizing how businesses attract, convert, and nurture customer relationships, Crossbeam aims to set new standards in scalable growth strategies.

Central to the merger is the creation of what Crossbeam describes as the world’s largest repository of ecosystem data. This repository will integrate data from both Crossbeam and Reveal's extensive user networks, providing a rich foundation for AI-driven insights and decision-making tools. By harnessing advanced analytics and machine learning, businesses will gain unprecedented visibility into their partner ecosystems, enabling them to make informed strategic decisions with confidence.

Bob Moore, co-founder and CEO of Crossbeam, emphasizes the transformative potential of AI powered by ecosystem data. He envisions AI not only optimizing revenue generation but also reshaping how businesses interact within their partner networks. By merging with Reveal, Moore believes Crossbeam will accelerate innovation in ecosystem-driven strategies, enabling businesses to unlock new revenue opportunities and drive sustainable growth across diverse industries and global markets.

Simon Bouchez, co-founder and CEO of Reveal, underscores the user-centric benefits of the merger. By integrating their platforms, Crossbeam and Reveal will streamline access to comprehensive ecosystem data for users. This seamless integration eliminates the need for businesses to navigate multiple platforms, empowering them to harness the full potential of their partner networks efficiently and effectively.

Following the merger, Bob Moore will continue to lead Crossbeam as co-founder and CEO, steering the company's strategic direction and growth initiatives. Simon Bouchez will play a pivotal role as co-founder and COO, overseeing the integration of operations and driving synergy across multiple teams within the combined entity. The leadership team will draw on their collective expertise to ensure a smooth transition and maximize the value proposition for customers and stakeholders alike.

The Board of Directors of the newly formed entity will comprise a blend of seasoned executives and representatives from prominent investor firms such as a16z, Insight Partners, Redpoint Ventures, and FirstMark Capital. This diverse board composition reflects the strategic alignment and strong support from key stakeholders in advancing Crossbeam's market leadership and innovation agenda in the evolving ecosystem-driven software landscape.

In conclusion, the merger between Crossbeam and Reveal marks a watershed moment in the evolution of ecosystem-led growth strategies. By combining forces, the unified entity is poised to redefine how businesses leverage partner ecosystems to achieve scalable and efficient growth. With a shared commitment to innovation and customer-centric solutions, Crossbeam is well-positioned to lead the charge in transforming B2B partnerships and driving sustainable value creation for businesses worldwide.