How to embed an Instagram Feed into a Website (6 Fantastic Tools)

Instagram has been among Instagram's most popular social networks with marketers over the last few years because of its stunning design and capabilities for promotion.

With these capabilities, there is an emerging trend of linking an Instagram feed into an online shopping cart, i.e. the website, to maximize the benefits of the platform.

But what exactly is the definition of an Instagram feed?

An Instagram feed is understood as the collection and curation of the most relevant and valuable images UGC (UGC ) on Instagram with respect to a specific profile keywords, hashtags or hashtag. to create a single feed quickly and easily for embedding it in the web.

It brings all the relevant UGC of different demographics in an easy and efficient marketing.

Below are six awesome ways for embedding an Instagram feed into your site. Enjoy!

6 ways for embedding an Instagram Feed onto your site

1. Idukki

Idukki can be considered to be one of the most popular users-generated content (UGC) services that help marketers establish trust, boost engagement, and increase the number of conversions they make on Instagram by showing their feeds effectively across all marketing interactions.

With Idukki it is easy to make an incredible Instagram wall based on the content you earn from users in just moments.

The greatest benefit of the tool it offers an UGC rights management feature that allows you to obtain the rights to content of users and increase your digital asset collection by owning authentic and reliable user-generated content.

Features

• Quick and easy UGC curation with hashtags, profiles, usernames, and many more.
• Create your own feed using beautiful themes layouts, designs, colors, fonts, etc.
• A powerful moderation panel that includes automated filtering and profanity to ensure the highest content quality.
• Create custom posts, announcements on full-screen promotions Highlight content and auto play of content and much more.
• Analytics that provide insight into performance using customized CSS as well as API access.
• Updates to content in real-time, ensuring an original, fresh and constantly updated feed.
• The feed design is highly responsive and layout, with built-in optimizations.
• Embedding and creating feeds is simple using no technical skills required.
• Compatibility with HTML, WordPress, Wix, Shopify, Squarespace, and many more.
• 2 Weeks trial trial trial trial for all users, with a wide range of plans developed by experts in the field.
• Management that is hassle-free and has a strong customer service.

2. Instagram Embedding

As we have discussed at the beginning, Instagram has evolved into an extremely functional platform. In the same way, Instagram has a feature that allows you to embed Instagram feed onto your website.

Why do we use the term content, but not feed?

This means that, first to note that, first of all, you can embed one post at an time from Instagram on your site, and to do this, you must connect to Instagram with an laptop or desktop since it's not feasible with mobile phones.

Although it's not so multifunctional or efficient when compared with other tools on the list however, there are some advantages in it too.

Features

• Simple and easy embedding process directly from the blog you prefer.
• An ideal way to draw attention to articles including testimonials, mentions or shout-outs from popular celebrities.
• Rapid and responsive service, with security issues that are not a concern since Instagram itself is the platform.
• Access to a range of contents.
• An option that doesn't require any technical expertise , and is available free of charge to all users.

Because it's minimalist it doesn't have many options that are available, aside from the simple embedding of posts. If you only need one or two posts it's a great option however, it is advised to utilize other tools available.

3. SnapWidget

Snap Widget is an application that allows you to embed an Instagram widget into your site. Apart from Instagram it also offers embedding options on YouTube, Twitter and Facebook social networks as well.

Their website says that it's an instrument to grow your followers on Instagram or any other social media platform. It focuses on capturing images from Instagram into an RSS feed that you can display the feed on your website to increase exposure and visibility.

Features

• Consolidation of content of content from Instagram, Facebook, Twitter and YouTube.
• Diverse widget layouts and designs designed for a variety of applications.
• Automatic updates to content directly fetched from Instagram.
• It is compatible with Shopify, HTML, Zoomla, WordPress, and more.
• An announcement post, as well as carousel posts that add the functionality of your feed.
• Access to analytics and custom CSS, a pop-up views, and live support for customers who subscribe to the feed.

Apart from these features, you are able to gain access to additional features when you purchase plans that are priced higher.

While the features are excellent, however the drawback is that updates to content are expected to take at most 5 minutes to be displayed. It's a huge disadvantage when compared to the other tools on the list.

4. Flocker

Flockler is an online social media aggregator which aids in the aggregation and syndication of social media sites like Instagram, Facebook, Twitter, LinkedIn, etc. into a feed of social media and then displays it on a web site.

The feed from social media can be featured in events and social walls, as well as digital signages and displays. Utilizing the tool, you can build an Instagram feed of content and integrate it to your site to increase users' time on your website, and perhaps the conversions that result from this.

Features

• Feeds can be customized with design, layouts, styling and themes.
• Content moderation feature to filter out relevant content you can use for the Instagram feed.
• The plugins are available for Magento, WordPress, and Shopify.
• API access to feeds to modify it further to suit your needs.
• Data analytics are available for feed.
• Different plans, with varying pricing options and customer service services.

5. Smash Balloon

Smash Balloon is a well-known plug-in for WordPress for social feeds . It lets you create the feed and embedding it into an Instagram feed, as well as the same options available for Facebook as well as Twitter.

This tool gives users the complete liberty to design social media feeds based on their preferences and needs and a large amount of customisability that can be customized to match any website.

The curation of content created by users isn't listed on the site however this tool has amazing features for users.

Features

• Create multiple feeds on Instagram without limits.
• Create content by through Instagram hashtags, or even add Instagram stories into your feed.
• Modify your layouts with a variety of layouts such as highlights from posts, pop-up views show text and many more.
• Simple and easy setup, without extensive knowledge of design or technical aspects.
• Feed optimization that is quick and responsive on mobile phones.
• Alternatives for content moderation as well as post filtering with hashtags or keywords.
• Updates to content regularly and prompt help from experts in the field.
• Three different plans are available for developers, business and personal usage with different prices.

6. YotPo

Yotpo is an eCommerce-based marketing platform that is focused on the aggregation of content created by users on social media sites, like Instagram as well as Twitter, into one feed that is then displayed on a website as a shoppable content.

They explicitly state that they are an integrated technology and enterprise platform dedicated to eCommerce-related businesses. The solutions they offer revolve around customer reviews, marketing via visuals loyalty programs, loyalty, and referrals.

Features

• Gather and organize visual content from Instagram into one feed.
• Create your own custom albums, product galleries and personal galleries on your site.
• Options for managing content, as well as various domain-specific support.
• An experienced success manager will give expert advice and industry information.
• Advanced platform management that includes options of the blacklist, multi-user login and profanity filter.
• Create a widget for your website to get feedback from the public.

The benefits of embedding Instagram feeds

1. Exposure and Awareness

An Instagram feed that is integrated on your site can help you cross-channel traffic between your website as well as your Instagram profile. This helps increase exposure for your brand and reach with customers.

It's a great way to increase your communication and promotion touchpoints with your customers.

Increased exposure, reach and awareness is the first stage towards the expansion of a website as well as the overall brand.

2. Trust and Authenticity

In the digital age trust and authenticity are two essential elements that define the image of the brand and the long-term viability of the brand.

Thus, highlighting the reliable authentic and authentic content that users have created on the Instagram feed that you display on your site can aid in establishing a positive social image for your business.

It boosts the loyalty of brands and support among consumers. Additionally, content created by users is an important influencer on consumer behavior online and choices that you can use to your advantage.

3. Interactions and Engagement

The main goal of any site is to maximize interaction from users since it helps convert more customers. With the variety and vibrant images and content from Instagram users, they are less likely to interact and participate on the Instagram feed.

Additionally, Instagram is a visual-heavy platform with eye-catching visual content . The visuals are considered to be more appealing, engaging and fascinating to users.

This results in an increase of the average time spent on the site, along an increase in interaction with the site. It aids in the indexing of the site with a lower bounce rate as well as easy accessibility and positive word-of-mouth advertising for the company.

4. Conversions and Growth

The goal of the majority of websites is to turn visitors into conversions that will boost the growth of your brand.

Conversions don't only refer to sales. It could be filling out forms or gathering information about users or any other desired actions taken by users.

An Instagram feed will help you get the desired actions of users by making the purchase experience easier engaging, informative, fascinating, and engaging, specifically for businesses that sell online.

Converting more people can result in an increase in customer base, increased revenue and overall growth of the brand.

Conclusion

Instagram has more than a billion active users with half of those users using the platform daily. one fifth of all users who visit a business's profile every day.

With such a huge audience it is clear that there are opportunities for marketing professionals to get recognition, trust of their brand, engage with customers, and convert them. However, it's not feasible to draw such a huge number of people to your site.

So the inclusion of an Instagram feed onto your website is the best way to incorporate the impact of social media on your business, and to take advantage of the opportunities.