How to Choose the Right Linen for Business Cards 

Business card materials matter greatly in presentations as they add captivating elements the eye can easily catch. They also determine their durability as they pass from one hand to another and how lasting the ink and paints can be. First impressions matter when presenting your business to new prospects; a linen business card can do the trick. 

As a natural fiber from flax plants, linen is incredibly versatile and ideal for your business card. This plant-based fabric has features that best define your business card quality. Nonetheless, picking the suitable linen—usually the most challenging part—can go a long way. 

To get your business's name known far and wide, linen can be the best material. This article will help you choose suitable linen for your business cards. 

1. Evaluate the Texture 

You can evaluate your linen's texture by checking the number of threads per square inch of woven fabric. Adding the lengthwise and widthwise threads can help you determine the softness, and the softer it is, the lower the texture and the higher the quality. A thread count of about 200 to 800 can be ideal for your linen business card. 

The weave type also determines your business card linen's texture, and herringbone or a plain weave can be ideal for your business card. Still, it's best to consider the finish, ensuring that it gives a smoother texture, preferably a satin finish. Low-textured linen is more deluxe and appears more executive than poorly done and low-textured types. 

2. Check the Color Options

Your business should have a soul that communicates a distinct persona, and the colors you associate with should show consistency. Most linen undergoes dying to pigment them with custom colors, although its natural hue is a cut between a natural white-off and ecru. Being neutral, this color is easy to customize to mirror your brands. 

You may stick with white or natural linen because it's classic and versatile, exuding more professionalism. Gray can also be great if you'd like to be neutral enough. However, when dying your linen, ensure you engage a professional or acquire custom linen business cards to make things much more effortless. 

3. Look for Printability 

Business card printing lets you patch your brand's logo and taglines to help you stand out. Therefore, the type of linen you pick should allow you to print your business card perfectly and present it well. Several factors determine a linen's printability, including the following. 

• The surface texture: The type of weave and finish determine a linen's texture. A more pronounced texture can vastly determine your print's sharpness, clarity, and graphics quality on your business card. 
• Ink absorption: Ink absorption  occurs best on smoother textures with finer weaves, which effortlessly absorb ink, maintaining consistent color quality and saturation. 
• Finishing treatments: Linen having finishing treatments like coatings or primer can be the best pick as they prevent ink from spreading, optimizing printability 

Before picking your linen, please discuss it with your printer to determine the standards you'd like to hold high for your print quality. 

4. Determine Durability

High-quality linen comprises long flax fibers that are typically durable. Pick thicker linen material if possible since their propensity to bend is usually low. Remember, you may be handing your business card to different people, and they may even go from one hand to another, increasing their chances of wear and tear. Therefore, doing as much as possible to enhance their durability can go a long way. 

5. Consider Your Brand's Image

Communicating your business's image and message is essential in branding and advertising, and your business card should act as your perfect ambassador. How you use your linen can be instrumental in how you present your business. If you want your prospects to understand that you deliver quality services and products, using high-quality linen shows proper attention to detail. 

6. Request Samples 

Requesting samples can be more thoughtful when engaging a professional business card designer. You can ask them to provide a prototype to help you determine whether or not the type of silk and finishing matches your brand's requirements. These samples can serve as models for improving your business card's finishing and overall quality. 

Ideally, your initial projection for linen quality may be appealing in theory but unfulfilling of your brand's identity in reality. Having a sample handy can prevent you from making a mistake that could be costly to correct once you produce your business cards in tremendous quantities.  

Conclusion 

Understanding what cuts are the best linen for your brand's business card can help you effectively market your company. However, determining what type of linen is right for your business requires understanding the brand's message you want to convey and how much you're willing to go to actualize that.