How To Use AI For Improving Customer Experience For Your Business?

As a student with a major in Entrepreneurship, I always had a vision of starting my own business. Fast forward to a few months before our graduation when everyone around me started looking for a job, the world of tech and businesses entered a recession. Therefore, my vision of starting businesses changed into a passion and finally a last resort for survival.

While most of my fellow students were actively seeking business ideas, I was fortunate enough to narrow down my niche within just a few days. However, six months into the business I realized why running a business was a different ball game altogether than reading books. Maybe that is the reason the rate of startup failure is more than 90%.

Most of the business mentors point out that becoming profitable long term has everything to do with customer experience. If customers like your product but find it hard to report, purchase, or retry, you can forget about becoming successful. Most things that would help with the customer experience were expensive.

Enter AI- which has everything and much more to help small businesses create impressive customer experiences without draining their budget.

5 ways To Use AI for Improving Customer Experience for Your Business

If you are a small business owner, struggling with budget and customer experience simultaneously, here is everything that can help you become a successful business in no time.

1.    AI-Based Customer Service

Remember when big brands would brag about inclusive customer service and minimum response time?  Especially big brands like Spectrum that have dedicated numero de Spectrum for their Spanish audience to improve the customer experience. For a small business to replicate its customer service, a limited budget is the biggest hurdle.

Now with AI, customer service can be fully automated via Chabot, Interactive Response, Self-Service Portals, and real-time language switching options. Most of these AI tools are fully automated and are readily available on a subscription basis. You just need the AI plugin in your website or VOIP management and it will eventually sort things out for you without monitoring or real-time prompt.

2.    Data Transparency

Most of the customers today want to know where their data is being used. Since businesses collect data directly from customers, this data is later saved and used at the time of advertisement. However, some businesses later sell this data or do not care about transparency or confidentiality. This data when lands in the hands of the wrong people, can be used for scamming these customers as well.

However, when brands ethically use data and are transparent about extracting the data and how it is used can help with customer experience as well. Since data breaches are becoming one of the biggest concerns of modern times, small businesses that scrap data online must offer optional data options that customers can opt in and opt out of at any time.

3.    Sustainability

For most businesses, sustainability is not an option because their business model does not complement these issues. However, sustainability cannot just help you gain more customers and market your product; it can also help you retain more customers. Currently, when climate change is becoming a big concern, more people are openly campaigning against companies that are not following the sustainability model. 

From tech to fashion and even in food, nearly all businesses are becoming more concerned about sustainability and the environment. In case you are able to market your product from a suitability point of view, you will eventually realize that you will become a guilt-free option for your customers. Moreover, you will have a competitive edge over other customers and you can easily market your product for a much better price.

4.    Automating Customer Feedback

When most brands receive a complaint or negative feedback about their product, they end up resolving the issue but by then the ticket is closed without any confirmation from the customers. This is a very common practice because most businesses take “no second complaint” as a sign that the issue was resolved.

However, experts believe that no feedback or not scheduling a follow-up is driving customers toward silent quitting. With the help of automation, now brand can now easily schedule follow-ups that can be closed by customers with just a few questions. These follow-up sessions further seek feedback about customer service and ask the customers to rank the service, so they can easily improve the service later.

5.    Predictable Trends

Trends are changing at the speed of light in the current tech scenario. This means that brands, regardless of their niche, are struggling to catch up on these ever-changing trends and make the most out of them.

However, AI is now helping businesses in predicting the next trend. This is helping businesses to stay ahead of the curve, making the most of their limited budget by cashing on ongoing and newer trends for marketing and product designing.

Wrap Up

Internet is enabling more people to start a business but with such a cutthroat competition and limited budget, running a startup becomes very challenging. The above-mentioned ways can help you improve the customer experience with AI so you can stick to your budget.