How to Use Digital Marketing to Promote Your Book?

Authorship is a thorny road, where authors undergo difficulties and ups and downs on every step of the path. Although these obstacles are a part of the journey, they make things awfully challenging for these professionals. Sometimes, these hardships may engulf even the best authors, preventing them from reaching their destination. 

However, some are fortunate and push through troubles and emerge victorious, becoming proud authors of one or more books. Besides the usual skillset, a deciding factor for an author’s success is how well their books fare in the market. 

In simpler words, it all comes down to book marketing. Contrary to popular belief, book marketing is a highly complex task, but with a solid plan, it can be done right. Initially, book marketing was quite traditional and included book tours, book signings, giveaways, etc.

However, the rise of digital marketing has evolved how authors promote their books. Here’s more on this.

6 Tips to Market Your Book Digitally

As mentioned, marketing in a digital space has become extremely popular. Authors are now utilizing every digital platform and channel there is to promote their books online and to cause a spike in sales. While this has been quite effective and beneficial, it isn’t an easy task to master. 

To help you out, we’ve made a list of some valuable tips you and many others can employ to market your books via digital marketing.

1.     Create an Author Website

Many readers often just remember authors with their books, so they can’t really place a face for them. That needs to change. As an author, your book is truly your identity, but you also need to establish an individual identity as it is what resonates with potential customers.

When you don’t establish your own identity as an author by creating a website, you allow others to do the job for you, which robs you of control. In simpler words, others create an identity for you rather than you doing it yourself. With an author's website, you can control your voice and message. 

2.     Choose the Appropriate Social Media Platform

There are plenty of social networking platforms, including Instagram, Twitter, LinkedIn, TikTok, Facebook, etc., that can be valuable for book promotion. Now, the challenge that arises is to determine which platform will suit your target audience the best.

The tip is to narrow down your target audience, conduct extensive research, and then select your social media platform accordingly.

3.     Google Analytics and Google Search Console

Once you’ve gotten your website made, you can further enhance your digital marketing efforts by researching the audience interactions with your author site. For instance, you can create a Google Analytics and Google Search Console account to monitor and analyze customer interaction.

You can use both of them to get a comprehensive understanding of the audience and customers you want to target. The best part about Google Analytics and Google Search Console is they can assist in effectively promoting your book for free. 

4.     Get a Complete Understanding of Your Market

Just like every marketing strategy, digital marketing strategies have to begin with acquiring a complete understanding of your market. Although authors go about this step and do their due diligence for their market before writing a book, you should ensure you have a clear perspective of your market and direct your marketing efforts keeping that in mind.

When you know exactly who your audience is, your efforts can be more specific and just what they want to see. It doesn’t matter if you’re going for Amazon book publishing services or any other route. For marketing, market familiarity can be valuable. 

For that, you’ll need an SEO expert to find the right approach to market your book. Since you already have GA and GSC for tracking, you can evaluate if the keywords are worth writing on. 

5.     Use SEO for Your Book Title

Once you have chosen the keywords for your book, start thinking about what the title will be. Search engine optimization is hands down one of the most prominent digital marketing tactics and, if done right, can promote your book effectively. 

So, incorporating keywords into your book title can do wonders for book promotion. Google has a few rules that you should keep in mind when choosing a title for your book. They are as follows:

• The title needs to be concise and descriptive
• Refrain from keyword stuffing; the title needs to make sense to the audience
• Think out of the box 
• It should be clear, and the primary keyword should be visible

6.     Create a Mailing List

One of the simplest yet effective methods to reach your audience, even in the digital world of social media, is via an email and address list. To reach as many people as possible prior to your launch date, we advise starting a mailing list at least 2 to 3 months in advance of the publication of your book. 

We also recommend creating an email list of like-minded individuals who might profit from your good or service using Semrush or Ahrefs. Navigate to the SEO tab's Link Building Tool using Semrush. This tool can provide you with a list of possible customers if you set up your backlink profile with your rivals. 

There are plenty of tactics authors can employ to ensure their book reaches a global audience through digital channels. But for that, they need to ensure Amazon book publishing is done right. If you need help to publish your book, we’re the people to get in touch with.

So, reach out to us for more details.