India Biscuit Market: Trends, Competition, and Industry Size Forecasts

Surging awareness regarding healthy diet and increase in disposable income is expected to drive the growth of India biscuit market

According to TechSci Research report, “India Biscuit Market - By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast & Opportunities, FY2026”, the India Biscuit market is expected to grow at an impressive rate during the forecast period. The industry has flourished immensely in India over the years and is still growing remarkably. The 12,000 crores biscuit industry provides an enormous opportunity for growth in India. The India biscuit market is driven by changing consumer preference towards ready to eat and healthy snacking. Additionally, use of biscuits as a potential gifting options on account of availability in different attractive packaging, especially during festivals and special occasions is further expected to fuel the market growth through FY2026. Furthermore, growing number of coffee shops such as Starbucks, among others, in the country is expected to propel the market growth over the next few years. Besides, technological advancements and new product launches by the major players operating in the market is further expected to create lucrative opportunities for the market growth. However, excessive consumption of sweet biscuits has increased the prevalence of obesity, especially among the teenagers and working population in the country, which might restrict the market growth during the forecast period.

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The India biscuit market is segmented based on type, packaging, distribution channel, company and region. Based on type, the market can be bifurcated into crackers & savoury biscuits and sweet biscuits. Here, the sweet biscuits segment dominated the market until 2019 and is further forecast to maintain its dominance during the forecast period owing to their widespread acceptance and taste. The sweet biscuits can further be fragmented into plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits and other. Among them, the cookies segment is projected to register high growth on account of increasing working population, urbanization, and growing demand for healthy cookies for intermittent snacking. Also, the crackers & savoury biscuits segment is expected to hold a significantly large market share, which can be attributed to changing consumer trends and demands towards healthier alternatives over the conventional sweet snack options. Additionally, these biscuits are available in a wide range of flavors and companies have also started offering dips, creams, salsa, among others with these segment of biscuits to go along with, thereby driving the segmental growth. Based on distribution channel, the market can be categorized into supermarkets/hypermarkets, convenience stores, specialist retailers, online and others. Among these, the online segment is expected to register significant growth in the market owing to the associated low operational costs and capital requirement. Additionally, benefits such as availability of wide range of options, doorstep delivery, competitive pricing, among others with online shopping, are further expected to drive the segmental growth.

Parle Products Pvt. Ltd., Britannia Industries, ITC Limited, Mondelez India Foods Private Limited, Surya Food & Agro Ltd., Anmol Biscuits Ltd., SAJ FOOD PRODUCTS (P) LTD, UNIBIC Foods India Pvt. Ltd., Dukes Products India Limited, Cremica  and others are some of the leading players operating in India biscuit market. The topmost being the Britannia and Parle which accounts for 70% of the industry’s volume and revenues in the country. The companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share.

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“India biscuit market is expected to register significant growth during the forecast period, owing to the changing lifestyle pattern and hectic schedule of consumers. Additionally, rising demand for healthy cookies is further contributing to the growing trend. Presence of major leading players in the country is further expected to boost the market growth through 2026.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“India Biscuit Market By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast & Opportunities, FY2026”,” has evaluated the future growth potential of India biscuit market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India biscuit market.

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