Lingerie Market Share, Size, Trends, Growth Factors, and Forecast 2025-2033

Lingerie Industry Summary:  

• The global lingerie market size reached USD 90.0 Billion in 2024.
• The market is expected to reach USD 151.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.78% during 2025-2033.
• Brassieres lead the lingerie market in the type segment, driven by their functional and aesthetic benefits, providing both support and shaping, making them the most demanded product category in the market.
• Cotton is the dominant material in the material segment, known for its natural softness, comfort, and hypoallergenic properties, making it ideal for everyday wear.
• Mass merchandisers are a dominant force in the distribution channel segment due to their widespread presence and ability to offer lingerie at competitive prices, catering to the mass market.
• The economy price range generates the most revenue in the price range segment, as budget-conscious consumers increasingly opt for affordable, comfortable, and functional lingerie options.
• Asia Pacific leads the region segment, driven by rapid economic growth, increasing urbanization, and rising disposable income, with countries such as China, India, and Japan showing strong demand for both local and international lingerie brands.
• Consumers are increasingly prioritizing comfort and functionality, pushing the demand for seamless, wireless, and breathable lingerie options.
• The rise of e-commerce and online retail platforms is driving growth, allowing consumers to access a wide range of lingerie brands and styles with convenience and discretion.   

IMARC Group’s latest report, titled “Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the lingerie market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The global lingerie market size reached USD 90.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 151.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.78% during 2025-2033. The rising inclination among consumers towards trendy intimate wear and sportswear is primarily bolstering the market.

Request Free Sample Report (Exclusive Offer on this report): https://www.imarcgroup.com/lingerie-market/requestsample

Industry Trends and Drivers: 

• Increasing consumer awareness and fashion trends:

The lingerie market share is expanding due to the growing awareness among consumers about the importance of lingerie for both comfort and fashion. As lingerie becomes more integral to daily wear,  consumers are demanding a wider variety of styles, including trendy and fashionable pieces. The rise of celebrity endorsements, fashion shows, and social media influencers is driving these changes, highlighting lingerie not only as a necessity but also as an accessory that contributes to personal style. As consumers seek to express themselves through fashion, they increasingly opt for high-quality, stylish lingerie that offers both support and aesthetic appeal. The demand for designer and luxury lingerie brands is thus propelling the market.

• Expansion of e-commerce and online retail:

The lingerie market size is growing due to the significant expansion of e-commerce and online retail platforms. The convenience of shopping from home and the ability to browse a wider selection of products has become a major driver for lingerie sales. Consumers can easily compare prices, check reviews, and discover new brands that may not be available in traditional brick-and-mortar stores. Online platforms also enable discreet shopping, especially for intimate wear, which appeals to a broad range of consumers. The growth of e-commerce is allowing brands to reach a global audience, enabling them to expand their presence in regions where traditional retail may be limited, thus propelling overall market size.  

• Rising demand for comfortable and functional lingerie:

Lingerie market trends are being heavily influenced by the increasing demand for comfort and functionality. As consumers seek lingerie that offers both style and practicality, the market is witnessing a shift towards products designed with comfort at their core. This includes the rise in popularity of wireless bras, seamless designs, and breathable fabrics, such as cotton and modal, which provide all-day comfort. Additionally, functional lingerie including shapewear and sports bras, is seeing increased demand as consumers look for solutions that support their active and busy lifestyles. These trends are transforming the lingerie industry, with more brands focusing on producing products that combine comfort, utility, and aesthetics.                 

Leading Key Players Operating in the Lingerie Industry:

• Fashion Nova LLC
• Hanesbrands Inc
• H & M Hennes & Mauritz AB
• Hunkemöller International B.V
• Jockey International Inc
• MAS Holdings
• PVH Corp
• The Gap Inc
• The Groupe Chantelle
• Triumph International Ltd
• Victoria’s Secret & Co
• Yandy Enterprises LLC        

 Ask Analyst for Instant Discount and Download Full Report with TOC & List of Figure: https://www.imarcgroup.com/lingerie-market

Lingerie Market Report Segmentation:    

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Brassiere exhibits a clear dominance due to their essential role in providing support, shaping, and comfort, making them a staple in every woman's wardrobe.

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Cotton emerged as the largest segment by material in the lingerie market, due to its breathability, comfort, and hypoallergenic properties, making it a preferred choice for everyday wear.

Breakup by Price Range:

• Economy
• Premium

The economy accounted for the largest lingerie market revenue due to the consumers seeking affordable options for everyday wear without compromising comfort and style.

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Mass merchandizers account for majority of the market share due to their wide accessibility, affordability, and large-scale distribution networks, which cater to a broad consumer base for everyday lingerie products.

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Asia Pacific dominates the market due to its large and growing population, increasing disposable incomes, rising urbanization, and the rapid adoption of global fashion trends, particularly in countries such as China and India, where the demand for lingerie products continues to increase.

Key Highlights of the Report: 

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape 

About Us: 

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: [email protected]
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145