Microgreens Market Trends, Size, Share, Key Players and Forecast 2024-2032

According to the latest report by IMARC Group, titled “Microgreens Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” offers a comprehensive analysis of the microgreens market trends. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

the global microgreens market size reached US$ 1,650.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,179.3 Million by 2032, exhibiting a growth rate (CAGR) of 7.3% during 2024-2032.

Microgreens are young, tender greens harvested at an early stage of growth, typically between 7 to 21 days after germination. These miniature versions of leafy vegetables and herbs are packed with flavor, nutrients, and vibrant colors. They are harvested at the cotyledon stage or when the first true leaves emerge, offering intense flavors and concentrated nutrient levels. Microgreens are versatile ingredients used to garnish dishes, add texture and flavor to salads, sandwiches, and soups, or to elevate the visual appeal of culinary creations. They come in a variety of flavors ranging from mild to spicy, depending on the plant variety, and are celebrated for their freshness and nutrient density, making them a popular choice among health-conscious consumers and culinary enthusiasts a like.

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Competitive Landscape with Key Players:

• 2BFresh (Teshuva Agricultural Projects Ltd.)
• AeroFarms
• Bowery Farming Inc.
• Farmbox Greens LLC (Charlie’s Produce)
• Fresh Origins, GoodLeaf Farms (TruLeaf)
• Gotham Greens
• Living Earth Farm
• Madar Farms
• Metro Microgreens
• The Chef’s Garden Inc.

Global Microgreens Market Trends:

The global market is majorly driven by the increased awareness of health and wellness among consumers has led to a growing demand for nutrient-dense foods, and microgreens are renowned for their concentrated levels of vitamins, minerals, and antioxidants, appealing to health-conscious individuals seeking to enhance their diets. Secondly, the culinary world's emphasis on innovation and experimentation has fueled the popularity of microgreens as versatile ingredients, prized for their vibrant colors, unique flavors, and delicate textures, catering to chefs and home cooks alike looking to elevate their dishes aesthetically and gastronomically.

Additionally, the rise of urban agriculture and indoor farming technologies has facilitated year-round production of microgreens, ensuring a steady supply to meet the increasing demand from restaurants, supermarkets, and consumers. Furthermore, the sustainability movement has propelled the market forward, as microgreens are often cultivated using efficient water and space-saving techniques, aligning with eco-conscious consumer preferences for locally sourced, environmentally friendly produce. Moreover, the accessibility of microgreens through online platforms and specialty stores has expanded their reach, making them readily available to a wider audience of food enthusiasts eager to incorporate these flavorful and nutritious greens into their culinary repertoire, collectively driving the market's growth trajectory.

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Key Market Segmentation:

Breakup by Type:

• Broccoli
• Cabbage
• Cauliflower
• Arugula
• Peas
• Basil
• Radish
• Others

Broccoli microgreens represent the largest product segment due to their high nutrient content and widespread popularity in health-conscious diets, driving consumer demand in various market segments.

Breakup by Farming Method:

• Indoor Vertical Farming
• Commercial Greenhouses
• Others

Indoor vertical farming dominates the farming method segment as it allows for efficient, year-round production of microgreens in diverse climates, maximizing yield and minimizing space and resource usage.

Breakup by End-Use:

• Residential
• Commercial

The commercial sector emerges as the largest end-use segment, driven by the growing demand from restaurants and chefs for microgreens, which are used to enhance flavor and presentation in gourmet dishes.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Retail Stores
• Others

Retail stores constitute the largest distribution channel for microgreens, due to their extensive network and accessibility, making microgreens readily available to a broad consumer base.

 Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

North America represents the largest market for microgreens, attributed to high consumer awareness, increased health consciousness, and the presence of advanced agricultural technologies in the region.

Key Highlights of the Report:

• Market Performance 
• Market Outlook 
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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