The Nigeria Fitness Service market is expected to grow, owing to the tech-enabled high-end fitness offerings and innovative marketing strategies being implemented by the fitness centers in the country: Ken Research

The Nigeria Fitness Service market is expanding as a result of the rising disposable income of consumers, the increasing popularity of fitness activities, and the improvement in infrastructure pertaining to fitness centers. The Nigeria Fitness Service market is consolidated with Nike China, Anta Sports, Adidas China, Li-Ning, and 361 having a major share in the market. The market is in a growing stage since major players have the potential to expand their facilities in the country.

• Nigeria has the largest market in Africa with a population of over 200 million. The Nigerian fitness culture and industry recently has grown significantly over the past last four years, especially in the major cities.
• i-Fitness, Nigeria’s first and fastest-growing fitness chain has disclosed that it has committed over N2 billion in investment in Nigeria’s fitness industry.
• i-Fitness plans to have at least one branch within a 5km radius of the urban cities in Nigeria and West Africa, adding that with the population size of Lagos and the need to massively promote the culture of health and wellness, its initial plan is to have 22 branches in Lagos alone.

Demand for Certified Personal Trainers: The fitness market in Nigeria is expected to experience growth due to rapidly rising interest in all kinds of wellness-related behaviors and lifestyles accompanied by accelerating consumer spending. A steady increase in demand for certified personal trainers along with the advancement of technologies adopted by the majority of the fitness center and rising awareness among people about their health will also intensify the number of subscribers in Nigeria.

Attractive offers are increasing the number of subscribers: The entry of low-budget international fitness chains and attractive offers offered by those brands are expected to encourage the offline membership participation rate in fitness clubs in Nigeria.  Moreover, consumers are expected to engage with fitness and wellness companies more than ever before in an attempt to adopt healthier lifestyles and build supportive communities.

Expansion of Geographical Presence and Changing Societal Norms: Recent trends in the fitness center market of Nigeria include expanding geographical presence and changing societal norms leading to the growth of ladies-only fitness centers. Additionally, gyms/clubs/spas are adding in complimentary wellness services to become more holistic thus increasing the future share of fitness services in the country.  It is also expected that the trend of 24-hour franchisee gym centers will evolve in Nigeria acquiring a new group of the working population in fitness centers.

Analysts at Ken Research in their latest publication “Nigeria Fitness Service Market Outlook to 2027F - By Market Structure (Organized and Unorganized), By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Provinces and by Gender“ observed the potential of the Fitness Services Market in Nigeria. The increasing popularity of fitness activities, the rising disposable income of consumers, and the increasing number of fitness centers are expected to contribute to the market growth over the forecast period. The Nigeria Fitness Service Market is expected to grow at ~% CAGR over the forecasted period 2022-2027F.

Key Segments Covered

Nigeria Fitness Services Market

By Market Structure:

Organized

Unorganized

By Revenue Stream

Membership

Personal Trainer

Supplementary Services

By Region

Lagos State

Ogun State

Others (Imo State, Abuja State)

By Subscription

3 months

6 months

1 year

Others

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By Gender

Male

Female

By Age

Below 18 years

19 to 30 years

31 to 60 years

Above 60 years

By Income Group

Below 85,700 NGN

85,700 - 339,000 NGN

339,000 - 1,510,000 NGN

Above 1,510,000 NGN

Key Target Audience

Fitness Equipment Manufacturers

Fitness Equipment Distributors

Fitness Centers

Government Organizations

Fitness Service Providers

Ministry of Sports

Industry Associations

Investors/VCs

Time Period Captured in the Report

Historical Year: 2017-2022

Base Year: 2022

Forecast Period: 2022– 2027F

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Companies Covered

Ifitness Centre Ltd

Sky Fitness Gym

Fitness Central

Ellas Place Salon, Spa & Ladies Gym

The Crossfitter Gym

Carvimial Fitness Centre

Blue Island Wellness Centre

Key Topics Covered in the Report

Executive Summary of Nigeria Fitness Service Market

Socio-Economic Landscape of Nigeria

Direct and Indirect Economic Impact of the Fitness Industry in Nigeria

Overview of Commercial Gyms in Nigeria’s Health and Fitness Market

Snapshot of the Digital Fitness Market in Nigeria

Assessment of the Indirect Economic Impact of the Fitness Industry in Nigeria

Nigeria Fitness Equipment Industry Market Size

Evaluation of Premiumization in the Real Estate Sector

Assessment of the Indirect Economic Impact of the Fitness Industry in Nigeria

Overview of Healthcare Scenario/Health Statistics

Potential Health Implications and Health Cost Reductions

Customer Mindset for Fitness Services

Impact of COVID-19 on the Fitness Industry in Nigeria

Future Outlook and Projections for Nigeria Fitness Services Market

White space and Opportunities existing in the Nigeria Fitness Services Market

Research Methodology

Analyst Recommendation

For more insights on the market intelligence, refer to the link below:-

Nigeria Fitness Service Market

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