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With the presence of more fitness centers/studios and better health consciousness among the young population, the demand for Fitness Services Market in Nigeria is on the rise: Ken Research

The Fitness Services Market in Nigeria is expanding, driven by the willingness to commit to a healthy and active lifestyle and the higher demand for fitness services by women.

Increase in the healthy lifestyle: The Nigeria Fitness Service market has grown as a result of an increasingly obese population, an increase in health consciousness among adults, a higher demand for fitness services by women, and an increasing number of international fitness brand penetrations across the country. The market is now in the growth stage, with a good prospect of future rapid expansion. Furthermore, tech-enabled high-end fitness offerings, usually backed by strong social media credentials and cult following along with budget fitness chains are expanding in Nigeria.

The advent of integrated exercise services: Profitability associated with fitness services in Nigeria is highly correlated with multiple factors such as improving the effectiveness of fitness services provided, cost reduction related to equipment procurement, customer retention, and using the most up-to-date gym equipment, among others. Furthermore, the advent of integrated exercise services such as Yoga, Pilates, and Swimming played a significant role in the income increase of the fitness industry in Nigeria. Among the other variables that have contributed to development is a rise in demand for personal training and an increase in Nigeria's national disposable income.

Unorganized fitness centers are on the rise: In Nigeria, the unorganized sector has contributed a majority share of the total revenue generated through fitness services. The remaining market share has been contributed by the organized sector which includes various entities such as men’s gyms, women’s gyms, mixed gyms, and CrossFit indulged in providing all kinds of fitness services. Unorganized centers have been better able to make use of this opportunity and enter the fitness industry because it is cheaper and for the fact that it is easier to set up an unorganized fitness center as compared to the organized one.

Lack of experienced, and skilled trainers: Orthodox culture and neglect of female fitness in the country is a major roadblock for the fitness service industry in Nigeria. Additionally, the highly fragmented market, lack of experienced, and skilled trainers in the country, and high initial investment in opening an organized fitness center are some of the other barriers in the fitness service sector of Nigeria.

Analysts at Ken Research in their latest publication Nigeria Fitness Service Market Outlook to 2027F - By Market Structure (Organized and Unorganized), By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Provinces and by Genderobserved the potential of the Fitness Services Market in Nigeria. The increasing popularity of fitness activities, the rising disposable income of consumers, and the increasing number of fitness centers are expected to contribute to the market growth over the forecast period. The Nigeria Fitness Service Market is expected to grow at ~% CAGR over the forecasted period 2022-2027F.

Key Segments Covered

Nigeria Fitness Services Market

By Market Structure:



By Revenue Stream


Personal Trainer

Supplementary Services

By Region

Lagos State

Ogun State

Others (Imo State, Abuja State)

By Subscription

3 months

6 months

1 year


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By Gender



By Age

Below 18 years

19 to 30 years

31 to 60 years

Above 60 years

By Income Group

Below 85,700 NGN

85,700 - 339,000 NGN

339,000 - 1,510,000 NGN

Above 1,510,000 NGN

Key Target Audience

Fitness Equipment Manufacturers

Fitness Equipment Distributors

Fitness Centers

Government Organizations

Fitness Service Providers

Ministry of Sports

Industry Associations


Time Period Captured in the Report

Historical Year: 2017-2022

Base Year: 2022

Forecast Period: 2022– 2027F

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Companies Covered

Ifitness Centre Ltd

Sky Fitness Gym

Fitness Central

Ellas Place Salon, Spa & Ladies Gym

The Crossfitter Gym

Carvimial Fitness Centre

Blue Island Wellness Centre

Key Topics Covered in the Report

Executive Summary of Nigeria Fitness Service Market

Socio-Economic Landscape of Nigeria

Direct and Indirect Economic Impact of the Fitness Industry in Nigeria

Overview of Commercial Gyms in Nigeria’s Health and Fitness Market

Snapshot of the Digital Fitness Market in Nigeria

Assessment of the Indirect Economic Impact of the Fitness Industry in Nigeria

Nigeria Fitness Equipment Industry Market Size

Evaluation of Premiumization in the Real Estate Sector

Assessment of the Indirect Economic Impact of the Fitness Industry in Nigeria

Overview of Healthcare Scenario/Health Statistics

Potential Health Implications and Health Cost Reductions

Customer Mindset for Fitness Services

Impact of COVID-19 on the Fitness Industry in Nigeria

Future Outlook and Projections for Nigeria Fitness Services Market

White space and Opportunities existing in the Nigeria Fitness Services Market

Research Methodology

Analyst Recommendation

For more insights on the market intelligence, refer to the link below:-

Nigeria Fitness Service Market

Related Reports By Ken Research:-

France Fitness Services Market Outlook to 2027F

Germany Fitness Services Market Outlook to 2027F

Belgium Fitness Services Market Outlook to 2027F

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