Preparing for Mexico: Dily Rebrands for Market Entry

Dily, the innovative automotive technology startup previously known as TransaTuAuto, is gearing up to introduce its cutting-edge platform in Mexico through a pilot program set to launch by the end of 2024. The decision to rebrand from TransaTuAuto to Dily stemmed from a desire to eliminate any negative connotations associated with the word “transa” within the Mexican cultural context. This strategic move is part of a broader effort by the company's leadership to position the startup positively in a new market. Co-founded in 2017 by Nicolás Mayorga and Rafael Pereira, Dily aims to revolutionize the automotive transaction experience.

The Dily platform is designed as an all-in-one digital solution that consolidates various phases of the automotive transaction process, including pre-purchase research, the purchasing phase, selling vehicles, and offering complementary services. This comprehensive approach is intended to create a seamless user experience for both small and medium-sized dealerships and individual buyers. By bringing multiple services into one platform, Dily addresses the fragmented nature of the automotive market, which often leaves consumers overwhelmed by the various options available to them.

Targeting small and medium-sized dealerships, Dily provides a suite of tools that enhance operational efficiency. This includes a marketplace called Ruta100, which facilitates the buying and selling of cars, effectively serving as a digital bridge between dealerships and consumers. By charging for its services, Dily not only generates revenue but also fosters a symbiotic relationship with dealerships, enabling them to optimize their sales processes. The platform offers essential digital solutions, such as domain transfers and financial products, that help dealerships manage their operations more effectively.

For individual users, Dily is committed to enhancing the car buying journey with a range of valuable features. Users gain access to comprehensive vehicle history reports, which provide insights into the past ownership and condition of vehicles. Dily also prioritizes secure payment retention, ensuring that financial transactions are safe and transparent. The platform’s digital contract signing capabilities streamline the paperwork typically associated with car purchases, while its QR code-based physical car delivery system simplifies the final step of the transaction. Additional services offered by Dily include electronic toll collection (TAG) systems and mechanical warranties, providing users with added peace of mind.

With an initial funding round of US$1.5 million secured through Start-Up Chile programs and investments from angel investors, Dily is well-positioned to expand its operations beyond its home market of Chile. The funds raised will facilitate the rollout of its services in Mexico and help the startup tap into the vast growth potential within the Latin American automotive technology sector.

Dily's innovative approach is focused on transforming the relationship between consumers and dealerships within the automotive market. By harnessing advanced technology, the company aims to streamline and simplify complex processes that have traditionally plagued the buying and selling of vehicles. This strategic focus positions Dily to make a substantial impact in Mexico, where it seeks to address key pain points for both dealerships and consumers alike.

For consumers, the challenges of navigating the automotive market often include a lack of transparency, complicated paperwork, and limited access to essential information about vehicles. Dily's platform directly tackles these issues by offering features that enhance the user experience, such as comprehensive vehicle history reports, secure payment options, and efficient digital contract signing. These tools not only empower consumers with knowledge but also instill confidence in their purchasing decisions.

On the dealership side, Dily recognizes the operational hurdles that small and medium-sized businesses face. By providing a consolidated platform that includes digital solutions like domain transfers and financial products, Dily helps dealerships optimize their sales processes, making it easier for them to connect with potential buyers. The integration of services into a single platform reduces the administrative burden on dealerships, allowing them to focus on what they do best—selling cars.

Dily's commitment to creating a user-friendly platform and offering a holistic automotive transaction experience signifies its dedication to reshaping the landscape of car buying and selling in Mexico. By bridging the gap between technology and the automotive industry, Dily aims to foster a more efficient, transparent, and satisfying experience for all parties involved. As the company moves forward with its pilot program in Mexico, it is well-positioned to drive significant change within the region's automotive market, setting new standards for customer service and operational efficiency.