Salesforce Certified Marketing Cloud Account Engagement Specialist is one of the two new certifications offered by Salesforce Marketing Cloud Account Engagement. Recently, Passcert has released a comprehensive set of Salesforce Marketing Cloud Account Engagement Specialist Dumps which cover all the real exam questions and provide you with the necessary resources to prepare for and pass your certification exam with ease. With the help of these Salesforce Marketing Cloud Account Engagement Specialist Dumps, you can enhance your knowledge and skills in account engagement, ensuring that you are well-prepared to excel in your career as a Salesforce Certified Marketing Cloud Account Engagement Specialist.

 

Two New Account Engagement Certifications available: Salesforce Certified Marketing Cloud Account Engagement Specialist and Salesforce Certified Marketing Cloud Account Engagement Consultant. The specialist certification is intended for practitioners who have skills in building marketing workflows in Account Engagement, while the consultant certification is geared towards people who have implemented Account Engagement solutions for customers. Account Engagement Specialist is a prerequisite for Account Engagement Consultant.

 

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Account Engagement. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.

 

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is intended for an individual who has experience using the capabilities of the Account Engagement platform, including practical application of the skills and concepts noted in the exam objectives below.

 

Read on for details about the Salesforce Certified Marketing Cloud Account Engagement Specialist exam.

Content: 60 multiple-choice/multiple-select questions and 5 unscored questions*

Time allotted to complete the exam: 90 minutes

Passing score: 72%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. 

 

The Salesforce Certified Marketing Cloud Account Engagement Specialist exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Account Engagement platform into marketing workflows and can demonstrate the application of each of the features/functions below.

Visitors and Prospects: 8%

Administration: 11%

Account Engagement Forms, Form Handlers and Landing Pages: 20%

Lead Management: 24%

Email Marketing: 20%

Engagement Studio: 17%

 

1. A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.

What happens to the prospect?

A.An error message is displayed on the form preventing the prospect from submitting

B.A new prospect is created even though the prospect had previously been permanently deleted.

C.No new prospect is created because the prospect had previously been permanently deleted.

D.The submission of the form retrieves and restores the previously deleted prospect information including activities.

Answer: B

 

2. A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.

What action will occur in Marketing Cloud Account Engagement?

A.A new visitor record will be created.

B.A new Account will be created.

C.No new record will be created.

D.A new prospect record will be created.

Answer: C

 

3. What does Marketing Cloud Account Engagement use to track HTML email opens?

A.A tracking link is used as soon as a prospect clicks to open the email.

B.A tracking pixel loads on HTML emails when images are downloaded.

C.Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

D.A tracking pixel loads on text emails when images are downloaded.

Answer: B

 

4. A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.

Which option accurately defines the capabilities of a segmentation rule?

A.Segmentation rules are used to create new forms for prospects to fill out.

B.Segmentation rules are used to segment prospects based on their activities and demographic data.

C.Segmentation rules are used to score and grade prospects.

D.Segmentation rules are used to assign prospects to users in Salesforce.

Answer: B

 

5. What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A.The Opportunity must have the “Marketing Cloud Account Engagement” record type.

B.The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

C.The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement

D.The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

Answer: C

 

6. LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A.Total Submissions

B.Conversions

C.Total clicks

D.Unique Submissions

Answer: D

 

7. On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)

A.Marketing Cloud Account Engagement domains

B.Tracker domains

C.Mobile domains

D.Social media domains

Answer: A, B

 

8. A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

A.Dynamic content

B.Custom redirect

C.Layout template

D.Stock template

Answer: C

 

9. What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers

A.Landing page submission

B.Mapping new custom fields

C.Form submission

D.Opening an email

Answer: A, C

 

10. What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

A.The Marketing Cloud Account Engagement sync checkbox is checked

B.The first and last name fields are not empty

C.The Marketing Cloud Account Engagement URL field is not empty

D.The lead/contact URL in Salesforce contains “Marketing Cloud Account Engagement”

Answer: C