Top OTT Platform Challenges and How to Avoid Them

The OTT platform is said to make this industry into an INR 12,000 cr one by 2023, holding a good compound interest of 36%. The number of OTT streaming apps available now is proof enough that this industry will continue to boom further as well. But have you noticed why a few OTT app platforms tend to lose their charm as they scale further? One of the most common mistakes is seeing the OTT platform challenges. Once a video content owner like you identifies the challenges of streaming devices, it becomes easier to tackle the issues. Thus to guide you further, this blog covers all the issues and tips simultaneously. 

Top OTT Platform Challenges & How To Avoid Them

There will be multiple issues facing streaming services that everyone could easily notice. Thus we have covered all those minor and major issues below. Along with the issues, we have also shared the solution for each. 

1. Considering the wrong target audiences

If you target the wrong audience, you’re viewership and revenue are bound to drop. Each video content owner has their own content form. Thus to cater to those types of content, the target audience will differ. Most content creators make the mistake of targeting any audience. 

When you do this, you will be able to capture the attention of only a few that could be interested in your content. Instead, it is better to identify the audiences that suit your OTT platform content. The best way to do this is to conduct surveys or feedback via your audiences in the form of analytics. Understand what audiences come to stream your content and target the same profiles accordingly. 

2. Failure to understand technology

The better you understand technology, the more it will benefit you. The purpose of technology is to help make lives easier. With time, technology continues to evolve and makes current solutions easier. 

For example, sharing the content on the cloud is a better option for better streaming of the content. It helps you stream your content better. 

3. Unplanned content marketing

Once you identify your target audience, plan your content marketing accordingly. The purpose of content marketing is to help your users understand your product and how it benefits or, rather, caters to their entertainment needs. Planning is important as marketing requires multiple steps, such as capturing attention and convincing them to invest in you. Ensure you take your time and plan the content marketing strategies accordingly. 

4. Poor user experience

Your target audience is bound to leave your OTT platform if the user experience could be better. Users are not looking for a complex OTT platform. They should be able to navigate through and find content or payment options more accessible. Thus try any of the below:

• Poor interface
• Complicated navigation menu
• Complex monetization process, etc

5. Unstable content quality

Content quality should be your priority. Good content quality will retain your loyal customers and drive higher revenue. When you exhibit any content, ensure it's of good quality and relevant to your target audience. If you’ve been showing good content from day 1, continue that consistency each day and with every delivery. Taking feedback from your audience helps to improve better. 

6. Not driving enough revenue

The number one reason why you wouldn’t be driving enough revenue is the poor actions being conducted by you. It could be poor content quality, complex user interface, lesser monetization issues, etc. The best way to drive revenue is to understand what your audience expects of you and find solutions to cater to that.  

7. Piracy Issues

Piracy issues are at an all-time high, even with the number of best OTT platforms rising. Thus it is important always to secure your content each time. This could be in the form of copyright and much more. Piracy may be partially eliminated, but its impact can be reduced by implementing the right processes. 

8. User retention rate is low

The common cause of the low retention rate is users not being happy. When users are not happy, they are bound to move to other of your competitors. To ensure this doesn’t happen, continue offering multiple solutions, such as increasing their convenient monetization models, discounts when referring their friends, etc. 

Conclusion

These are the top reasons that cause a negative impact on OTT platforms, especially for common video content creators like you. Now that you’re aware of the issues being faced by OTT apps, it becomes easier to understand and then resolve them immediately. 

Since you’re aware of this, getting started with the right OTT platform setup is also important. Proves to be the most convenient and efficient one. This OTT platform provider even offers tons of features that can help you enhance your OTT platform app as you start, commence, and scale further. So, when do you plan to get started?