Packaging introduces your brand and product to the customer. If the packaging is not unique and eye-catching, shoppers will simply move ahead. No brand wants this to happen. One way brands can make people stop and give time to their products is through custom packaging. Custom rigid boxes have been making waves in the packaging industry for quite some time now. These boxes are best for luxury items, offering protection and unlimited customization options for brands.

Rigid boxes, also known as set-up boxes, are made from rigid paperboard. These are thicker than cardboard, corrugated, or Kraft boxes and do not fold or bend. They are best for extra protection, and giving a premium touch to packaging.

Let’s check out some benefits, finishing options, types, and products that brands can sell in custom rigid boxes.

Benefits of Using Custom Rigid Boxes

Maximum Durability and Product Protection

Rigid boxes offer more protection than cardboard, Kraft, or corrugated boxes. The sturdy material ensures that your product stays safe on shelves and during shipping. You can increase the protection factor by opting for lamination, which adds waterproofing. These properties make rigid boxes best for items such as electronics, food, and makeup.

Ample Marketing Space

Rigid boxes have an all-out closed design. Typically, these boxes don’t have cut-outs or transparent sections. Brands can use this to their advantage by printing brand logos, taglines, product features, and other necessary information. 

Increased Product Value

Shoppers these days are very conscious of the packaging they receive when buying a product. This is particularly true for high-end shoppers who don’t care about spending extra to get more value. Properly designed rigid boxes instantly create the impression that this product is better than the rest. It sends out a message that this brand doesn’t only care about profits but also strives to provide a better shopping experience. 

Extended Shelf Life

The quality of packaging directly impacts how long a certain product can be placed on a store’s shelf. While eatables and cosmetics have an expiration date, other items like gadgets and jewelry can stay on the shelf for months. Apart from increasing shelf life, rigid boxes also provide protection from falls, weight, and external elements like moisture and heat. 

Best Unboxing Experience

The craze for unboxing videos has been growing among the masses. You’ll see scores of unboxing videos online. These videos play a critical role in shaping consumer behavior. Custom rigid boxes can increase a brand’s chance of getting featured in such videos. The top YouTubers have millions of followers. An unboxing video for your brand can help you reach a lot of potential buyers. 

Eco-Friendly Option

Climate change and global warming have hugely impacted the way people shop. More and more consumers prefer to buy products that come in eco-friendly, recyclable, and biodegradable packaging. Rigid boxes are usually made from materials such as wood, cotton, and ceramics. These have the least carbon footprint and have no bad impact on the environment. Brands can not only use this to target such buyers but also flag it as their efforts towards sustainability.

Types of Custom Rigid Boxes

• Collapsible rigid box
• Book-shaped box
• Lift-off detachable boxes
• Hinged flip lid boxes
• One-piece rigid box
• Magnetic lock box
• Match slide box
• Shoulder neck box
• Round shaped box

Different Finishing Options for Custom Rigid Boxes

Lamination

It clings a waterproof and protective plastic layer to the surface of the box and provides extended protection by maximizing strength and durability. 

Spot UV

In this technique, ultraviolet (UV) light is used to treat the printed material. The UV coating makes the box appear more vibrant and lively. It also adds a protective layer.

Varnish

Varnishing is the process of applying liquid coating to the surface of rigid boxes to improve their visual appeal and protection.

Embossing and Debossing

These techniques are best for creating differentiation. While embossing means creating raised profiles for your brand name or logo, debossing creates impressions on the paper. You can also use a combination of both on rigid boxes. 

Hot Foil Stamping

It is best for high-end luxury items. Hot foil stamping uses heat and pressure to apply a metallic coating over your brand’s logo or name. It enhances the visual appeal of the specific area and attracts customers’ attention.

Products that Brands Can Sell in Custom Rigid Boxes

Jewelry

Jewelry items are costly and delicate, thus requiring maximum protection during shipping or display at stores. Brands can insert foam inserts to keep the items inside safe.

Gadgets

Things like mobile phone accessories, cameras, smartwatches, and headphones need maximum protection for shipping. Rigid boxes are the only ideal packaging solution for such items.

High-Value Collectibles

Products sold as collectible items that are meant to be kept safe are best sold and shipped in rigid boxes. These boxes not only keep such items safe but also provide a way to store them in the long run.

Board Games

Board games or puzzles with numerous pieces that need a secure box are best kept safe in a rigid box. Some high-end card brands also use rigid boxes for shipping.

Eatables

Expensive chocolates, cookies, and gourmet food items that have a unique shape and must be protected from wear and tear during shipping or display.

Shoes

High-end shoes are usually shipped and stored in rigid boxes. These boxes are best for brands selling formal shoes. You can use these custom boxes to stack shoe boxes over each other.

Conclusion

These boxes create a win-win situation for brands and buyers. Brands using simple rigid boxes must consider investing in custom rigid boxes to increase the overall appeal of their products. The market for these boxes is expected to grow at a CAGR of 3.8 from 2024 to 2034. This fact alone is enough to clarify that more and more businesses are purchasing these boxes and benefiting from them.