What Careers Can You Take On With a Degree in Marketing?

Employment opportunities for marketing professionals in Australia are on the rise, so now is a great time to pursue a degree in marketing.

Employers are seeking marketing professionals with intensive knowledge and insight into the ins and outs of the industry who have the skills to adapt quickly, stay informed on the latest developments, communicate effectively, and think outside the box. These are all skills that can be obtained through a degree in marketing. In almost all marketing-related career paths, formal education will give you both advantages over other job applicants and knowledge of the industry that cannot be learned elsewhere, with the additional benefits of networking opportunities.

In an increasingly digital world, the world of marketing is evolving at the speed of light. New technology and customer models have created unprecedented change and things are only going to evolve further. In such a technologically advanced world, it is no surprise that most things can be done online. If you’ve been considering a career in marketing, now is the perfect time to commence your graduate certificate in marketing online.

You may be wondering where exactly a marketing degree can take you. There isn’t just one answer, because it can take you down a number of paths. Let’s explore a few of these options together.

Marketing Coordinator

Marketing coordinators are experienced professionals with leadership skills and excellent organisation. Marketing coordinators delegate a lot of work to other employees, especially those with more specific, specialised knowledge. Marketing involves a lot of different aspects and elements, and one person cannot always do them all effectively. Delegating these tasks internally or purchasing services externally makes things run more smoothly and ensures a variety of tasks are carried out properly by individuals who can give them more focus and time.

Digital Communications Manager

It is pretty inevitable that all businesses, no matter what type of business they are, will have an online presence. A digital communications manager oversees and organises the digital side of marketing- online advertising, social media, SEO, online customer service and communication, website functionality and design, and generally creating a strong and professional online presence. It may also involve reporting on the performance and success of digital marketing efforts. 

Online marketing involves competing for customers' attention in a realm where geographical barriers do not exist, especially if your product or service can be delivered remotely. On the other hand, it means your target audience and potential customer base are larger than ever rather than limited to those local to you.

Advertising

Marketing is heavily linked to advertising, so you could find yourself working for an ad agency or creative agency, encouraging your target audience or the general public to buy the product or use the service that you’re advertising. In addition to managing clients, contracts, budgets, strategy and analytics, you’ll have the opportunity to get your creative juices flowing. This is a highly creative career that comes with the financial security that unfortunately isn’t guaranteed with a number of artistic jobs.

Social Media Specialist

Social media is one of the main ways people consume content and discover new information, so social media specialists are extremely crucial in the field of marketing. Social media specialists are well-informed and up-to-date on current trends and marketing strategies and how to build engagement. Using this knowledge, these experts create and administer content on various social media platforms including Facebook, Twitter, Instagram and Tik Tok, building an audience and maintaining a consistent and familiar brand. 

Brand Manager

If you pursue a career as a brand manager, your job will involve cultivating awareness and recognition and increasing the perceived value of a person, product, or organization. In other words, you’ll be building a positive reputation for something. Building a consistent and well-loved brand leads to loyal customers and enables prices to go up.

Market Research

A job in market research includes using valid and reliable research methods to gather insight. The topic of research may vary, but often it is centred around potential customers. You’ll be determining the target demographic and gathering information from them, including what they want from your product or service in terms of quality and pricing, how you can stand out from competitive businesses, how these products are perceived and used, and which methods of advertising and marketing were most effective.

SEO Specialist

The search engine optimization industry is growing, and there are no prizes for guessing why. SEO experts understand the science and art of how and why search engines produce results. Search engines are one of the main ways people discover new information, so SEO is a major aspect of marketing.