3 Ways Businesses are Using Augmented Reality to Shape the Customer Experience
Today's consumers are more selective than ever, and with one-day or same-day delivery from companies like Amazon, instant gratification is the name of the game. To give customers what they're looking for, companies are increasingly turning to augmented reality. AR is a significant investment, but it pays dividends in the form of:
- Lower return rates
- Increased conversions
- Bringing more customers into brick-and-mortar locations
- Boosting online sales
- Encouraging brand interaction in metaverse worlds
- Building customer loyalty
If you're looking for ways to build a stronger brand, consider the following scenarios in which augmented reality can be used to add value to the customer journey.
- Helping Customers Find The Proper Place For Large Items
- Selling Real Estate
- Healthcare
Helping Customers Find the Proper Place for Large Items
The line between contemplation and impulse buying is becoming thinner by the day, thanks in part to augmented reality. Using AR, retailers can tell customers more about their products and help them find out what will fit in their homes. Once the customer chooses a product size, the app may work to reduce irrelevant options and help them make an informed decision.
Augmented reality helps shoppers visualize how furniture, TVs, and even exercise equipment will fit into their homes and lives. Furthermore, it helps indecisive shoppers share ideas with spouses, roommates, and décor-savvy friends. According to a recent survey, up to 70% of those who decided against an online purchase said that they would rather see the product in real life. Augmented reality features do much more than sell products; they help customers become more comfortable with their purchase decisions.
Selling Real Estate
For many buyers, the Internet is the first stop in the search for a new residence or vacation home. Augmented reality can help these customers experience properties in unique ways while saving time and money on in-person tours. For sellers, AR makes it easy to turn a two-dimensional blueprint into an interactive three-dimensional environment, thereby showing a property before it's even built.
Real estate transactions are time-consuming for clients and agents, but augmented reality minimizes travel time, the stress of decision-making, and the need to recall details. When properties are showcased in the metaverse, they gain great exposure, engage buyers all over the world, and sell much faster.
Healthcare
During the last two years, AR and VR have come to the forefront in the healthcare industry. Augmented reality apps are used in numerous ways, from helping patients identify symptoms to allowing surgeons to look inside patients' bodies without unnecessary incisions.
Gaming technology and UHD (ultra-high definition) displays are making it easier for healthcare facilities to use augmented reality. These technologies, when combined with imaging procedures, offer detailed organ mapping and simulation capabilities. With augmented reality, surgeons will be better equipped to plan procedures and work around issues that were previously unpredictable. These advances will minimize the need for invasive surgeries, reduce complications for patients, and make for an easier recovery.
Where Will Augmented Reality Take Your Business?
Here, we've listed a few industries that have been revolutionized by virtual or augmented reality. The technology is gradually changing the way people interact with colleagues, customers, clients, and others. As in many other areas, these technologies are maturing quickly, involving sounds, smells, animations, haptic feedback, and advanced graphics.
Both VR and AR have significant potential—and the industrial world is just beginning to discover them. Is your company going to be a leader or a follower? Early adopters tend to be more successful, and we're proud to empower businesses with innovative solutions. Contact Spatial today to learn how we can help bring customers into your metaverse world.
