Crafting Effective Emails: Avoiding Typical Mistakes With GlockApps
Typical Mistakes in Email Marketing
Every business wants to grow, and email marketing is a really powerful tool for this purpose, as it is considered the quickest and easiest way to turn your readers into customers.
There are specific rules in email marketing that can help you improve your results faster, but no one is safe from mistakes. In this article, we're going to look at the most typical mistakes email marketers can make.
Common Email Marketing Mistakes That Are Better to Avoid
Small misspellings, wrong personalization, poor formatting, and incorrectly worded subject lines - the list is endless and well-known among email authors. But even funny little mistakes can seriously damage a brand's reputation and have tangible consequences. So let's dive deeper into analyzing them.
1. Using Too Many Spam Words.
Although the view on compliance with this rule has been significantly simplified recently, excessive use of words like "free", "100% off", or "total sale" in your emails can still trigger spam filters and land your messages in the spam folder. It's best to avoid words that sound too promotional and keep your tone professional, refraining from making false promises.
2. Not Switching to Email Automation.
Automating your emails simplifies your entire workflow and frees up time. The latest software allows marketers to automate the entire chain of emails sent to customers. Instead of manually managing and sending each email, email automation makes everything faster, and easier, and helps you increase your customer reach and engagement.
3. Not Optimizing Emails for Mobile Devices.
It may sound trite, but mobile optimization is extremely important for good email marketing. Most of your customers check email on their smartphones when it's convenient for them, not just during business hours, so it's crucial to make sure your messages look good on mobile screens. Think about user experience, responsive design, and layout before sending your emails to recipients.
4. Not Tracking Email Campaigns.
This mistake can ruin everything, so be sure to track your email campaigns to understand how successful they were and what points need improvement. Pay attention to key metrics such as opens, bounces, clicks, unsubscribes, ROI, etc., and make corrections in time.
5. Not Taking Care of Email Deliverability.
Not being concerned about the deliverability of your emails is an obvious mistake that you should definitely avoid, as your users' inboxes are extremely crowded and you need to be aware of all the key metrics to get through. High-quality testing from GlockApps will help you with this question, providing a full cycle of email testing to ensure maximum deliverability.
Easily check your sender score, inbox placement results, spam score, IP reputation, domain and IP blocklisting, email SPF, rDNS, HELO to IP, and DKIM authentication records. Also, conduct DMARC monitoring using the DMARC Analyzer from GlockApps, and get precise reports about the domain’s sending history and alerts about any issues.
Closing Thoughts
To achieve your business goals, your campaigns need to be effective, so it's critical to avoid common email marketing mistakes. Take the time to proofread and test your emails before sending them out to avoid unnecessary issues and achieve high results. Become an email deliverability expert with powerful tools and get professional consultation from GlockApps experts.
