How To Increase The Usage Of Your Mobile App
How To Increase The Usage Of Your Mobile App
Do you want to increase the number of people who use your mobile app? If this is the case, you are not alone. The app market has exploded in size over the last decade. Currently, the iOS App Store has over 1.85 million applications, while the Google Play Store has an impressive 2.56 million.
Consumers use mobile apps to keep track of their daily activities, find entertainment, interact with brands, and shop online. As a business owner or marketer, you have a plethora of exciting opportunities to use your application to accelerate growth.
One issue that many people run into when launching their app is their inability to build a sizable user base. We recognize how infuriating this situation is, regardless of the size of your business or industry.
Today, we'd like to help alleviate some of this frustration by sharing several tips and tricks for increasing app engagement and downloads.
Encourage Downloads
If you want to increase the number of people who download your mobile app, consider how you can incentivize visitors to click the download button. In other words, why should users download your application to their device in the first place?
A landing page for your app will allow you to explain the benefits of your program. You should avoid listing your application's features and instead focus on how those features will benefit potential customers.
For instance, an email marketing firm would not simply pitch their app's lead generation capabilities. They may, however, claim that their app is intended to assist small business owners in growing their email lists. Because the second option is more humanized and clearly beneficial, more people are likely to click download.
Additionally, you can incorporate downloading your app into a larger event as an interactive component. For instance, if you're hosting a giveaway, you could request that people download your application in order to be entered to win. These small but effective marketing maneuvers can result in an increase in downloads and brand engagement.
Streamline the Onboarding Process
Following that, let's talk about the onboarding process that occurs after someone downloads your app. We've all installed applications that were simply too difficult to use in the past. As a result, we were compelled to uninstall. A comprehensive tutorial or FAQ section could have averted the situation.
You do not want to find yourself in this situation with your customers. We recommend developing a comprehensive onboarding program that educates users about your mobile app's features and functions.
One way to streamline your onboarding process is to immediately initiate an email drip campaign when visitors sign up for the app. The open rate of welcome emails is 86 percent, owing to the fact that the brand is still fresh in the consumer's mind.
Certain businesses choose to build their onboarding process entirely within the app. This is an excellent method for retaining users' interest in your app from the moment they sign in. Finally, the onboarding process is entirely up to you and your chosen marketing strategy.
Use Personalized Alerts and Offers to Keep Users in the Loop
Let's stay on the subject of retaining users once they've downloaded your app. Did you know that 80% of online shoppers want brands to provide them with more personalized content and offers? By utilizing personalized alerts and offers, you can significantly increase in-app engagement and sales.
Within your app, you can create personalized offers for visitors. We recommend using conditional logic in your software to determine when to display specific promotions. For instance, you could display a popup when a user reads three blog posts in your app about a particular product.
A straightforward message such as "Psst. You appear to enjoy (product). We're offering 15% off!” can result in an increase in sales.
Also, we recommend that visitors enable push notifications. According to research, 15.95 percent of shoppers in the United States are likely to subscribe to push notifications if prompted. At all times, we all have our phones with us. If someone sends you a message, you typically receive it within minutes. Now consider the potential impact on your marketing.
You can send out strategically timed alerts for flash sales and when your company blog publishes new content. Encourage users to click through by providing a link to the coupon that takes them back to your mobile application.
Another interesting fact: the average shopper spends two hours and twenty-two minutes per day on social media platforms such as Facebook and Twitter. You can combine several of the strategies outlined above with each platform's advertising program to increase the number of people who download and use your app.
Gather Feedback and Refine Your App
Finally, if you're willing to refine your app over time, you can increase downloads and engagement. Once you've established a small user base, distribute feedback forms and engage with users on social media. They are aware of what they want and require from your mobile application.
Our team's strategy is to determine our strengths and weaknesses through user feedback. We ask users three to four questions, and they are essentially the following:
1. What do you think of our application?
2. What aspects of our application do you dislike?
3. What future feature would you like to see added?
4. Would you like to provide any additional feedback?
All four questions are open-ended, allowing users to express themselves freely. Each week, we review their feedback and keep track of frequently submitted requests and complaints. We go through and make changes as necessary, as well as adding requested features.
This process enables our application to evolve and grow over time. By soliciting feedback, you can increase repeat visitors by demonstrating that you listened to their concerns and kept your promises. However, all of these changes will ensure that new visitors have an amazing first impression when they open your app.
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