Upcoming Digital Marketing Trends
Over the years, marketing has taken a completely different turn. Since the beginning of the millennium, a paradigm shift has occurred in how businesses advertise or market their products and services. 2023 will see new trends defining digital marketing.
Companies have already started outlining their marketing plans for 2023 and beyond. To achieve maximum impact and measurable results, smart businesses are constantly looking for the latest digital marketing trends to incorporate into their processes. Here are some of the trends that are influencing Digital marketing trends and can also help your business grow.
Upcoming Digital Marketing Trends
The list of the various upcoming digital marketing trends are
1. Artificial Intelligence (AI)
Needless to say, artificial intelligence underpins all marketing in the world today. This isn't a new trend in digital marketing, but it's a trend that's been adopted by nearly every marketing channel in recent years. And of course, it will stay here long.
Every social media post you see, a search engine flooded with search results, even the ads you see are just AI at work. They are all decided by AI. AI therefore makes marketing smarter and connects consumers with products and services.
Explore how AI determines the elements of your digital marketing sources and understand the algorithms so you can use them to optimize your digital marketing strategy.
2. Augmented Reality (AR)
You must be using the ‘View in your room’ feature that Amazon allows for some products. Plus, IKEA's Kreative app scans the room, duplicates its 3D image, and lets you try new products after deleting old ones. This is augmented reality, a feature that gives you a better idea of what certain products will look like in your home.
AR technology is now in demand for an immersive consumer experience. And in 2023, demand for AR will become even more mainstream. In fact, “Generation Z” is predicted to adopt AR technology for all their shopping needs in the next few years. Therefore, start experimenting and using AR technology to stay ahead of the curve with your digital marketing campaigns.
3. Metaverse
Proclaimed to be the next big thing in digital marketing, Metaverse is a virtual world network that connects people in a more natural and realistic way.
Metaverse is one of the hottest trends in digital marketing right now. The field of digital marketing will take on a whole new face with this trend. Businesses need to be able to reach their customers in new, decentralized ways.
However, with a few exceptions, most companies are still in the experimental stage. Therefore, companies looking to capitalize on this new technology must establish a relevant, attractive, and long-term position within the metaverse. Try the Metaverse, look for new opportunities for your company to join, and keep a close eye on others in your industry to take your digital marketing strategy to the next level.
4. Consumer Experience
All marketing efforts focus on one specific element, consumer experience. After all, marketing strategy is about a better end-user experience. Digitally future-proofing marketing strategy with a focus on optimizing the end-user experience can protect your business from frequent algorithmic changes and updates.
5. Marketing with a Purpose
As environmental and social issues surface, people are prioritizing sustainability and breaking social norms. As a result, organizations are expected to have a more positive impact on society than ever before, balancing commitment and action. Thus, a visible shift is being observed as organizations minimize their environmental impact and focus on a greater purpose.
Examples: Garnier's water conservation and sustainability campaign, and Dove's Stop the Beauty test campaign.
These digital marketing campaigns are sure to be trending because they're authentic, long-lasting, and driven by actions, not words.
6. Short and Steady Wins the Race
Insta Reels, Facebook Reels, and TikTok videos are rampant in social media feeds. What's the reason behind it? Maximum communication in the shortest possible time with maximum consumer attention! Have no doubt that this will only continue to grow.
This eliminates the need to set the premise and content of the story. With a time frame of just 10 to 60 seconds, you have to get to the point quickly. As these short videos take over and attention spans decline, businesses need to communicate in short, fast ways to maximize consumer attention. To reap the benefits, try experimenting with these short videos. Find out how to add features to get the most out of these videos. For example, Google is experimenting with machine learning tools to reformat videos in landscape mode to make them more suitable for YouTube audiences.
7. Privacy
Online privacy is more important than ever. As people around the world manage their daily lives online, it's imperative that businesses demonstrate their value and earn consumer trust.
A study conducted by Google states that people who have a bad privacy experience have their data stolen. Such online experiences make consumers feel they have no control over their data and become skeptical of digital marketing.
Online digital marketing experiences must come from brands they trust, with the privacy they deserve. So in 2023, ensure that your customers will have everything they need or feel to manage their data. Give them the tools to manage their privacy the way they want it, when they want it!
8. World of the Gen Z
Yes, this is Gen Z. A generation that literally grew up with the web. They show the way forward in the digital age.
The dynamic and ever-changing demands of this generation require highly visual, innovative, and new platforms. Now is the time for companies to meet their Gen Z audiences in their own world instead of bringing them into theirs. Going beyond the diverse and authentic world, businesses need to understand the unmet and relevant world of this generation.
9. Influencers
Influencer marketing uses influencers to promote your brand and reach a wider audience. An influencer is an opinion leader who has a large following and whose opinions are valid, important, and considered trend-setting. Sounds pretty easy don't you think?
But it's not. Although this type of marketing is on the rise and continues to grow, often companies fail. This is because choosing influencers without a relevant audience or reach will backfire on your intended plan.
Therefore, it is imperative to thoroughly research and plan how to incorporate influencers into your digital marketing strategy. A competitive analysis of how other companies and industries use this type of marketing can go a long way in driving results.
10. LinkedIn
Last but not least is LinkedIn. It can be used as a B2B platform, but it is the most underrated platform. Linked has been around for quite some time and there is an opportunity to use this platform to grow your business. But few companies have this mindset.
As LinkedIn continues to grow, this is a great opportunity to include it in your digital marketing plan. Grow your audience base with optimized content, take advantage of new features, and accelerate the pace of your business.
Conclusion
In summary, digital marketing has evolved and will continue to evolve. There seems to be no end to the scope available to businesses to engage with their customers, but how they seize this opportunity is the only thing that makes the difference between those who sustain and those who don't. As they say, it's survival of the fittest (in this case, it's survival of the trendiest!)
