Why You Should Consider Using LinkedIn For Marketing
LinkedIn is a social network for professionals to connect, share, and learn. LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.
LinkedIn serves as a powerful social media platform for connecting with professionals and businesses, boosting brand identity, and engaging in business-to-business marketing to promote goods and services.
LinkedIn marketing refers to the process of utilizing LinkedIn to promote an individual or business to attract attention to their profile. Businesses can establish their own company pages and subpages (e.g., for specific products) on the platform and use it to:
- Build brand awareness
- Share content to drive traffic to a business website or blog
- Make new business connections or nurture existing business relationships
- These techniques can be used to bring greater attention to the business and, ideally, for lead generation.
Why you should consider using LinkedIn for marketing
LinkedIn offers a massive opportunity for thought leaders and businesses to grow their networks and raise their profiles. The platform already boasts 774-plus million users and is growing—a trend that’s expected to continue.
Thought leadership
LinkedIn is business- and career-focused. This makes it ideally suited for displaying credentials that can boost a person’s or company’s reputation as a thought leader (e.g., university degrees, professional certifications, company awards).
Connect to the right target audience
Many businesses already used LinkedIn, making it ideal for B2B connections—something other social networks can’t offer. You can further use LinkedIn to connect with relevant professionals and companies in your niche. For example, say you’re in the financial services industry. You can ensure you connect with the right demographic by following and connecting with other companies in the field and joining groups for financial services topics.
Brand awareness
Your brand is what helps set your business apart from other competitors in the field. It encompasses elements like your mission statement, core values, and business goals is what makes you stand out.
Increase product and service awareness
In addition to raising your brand’s profile, you might also raise awareness about specific services or products your business offers. LinkedIn is especially valuable for this if you specialize in B2B products or services.
Skills you will gain;
Some of the skills you will gain include:
Mobile Marketing - Mobile Technology & Reach
Mobile Marketing - Strategies
Mobile Marketing - SMS Campaign
Mobile Marketing - Website Marketing Strategies
Mobile Marketing - Apps Marketing Strategies
Mobile Marketing - Advertising Ecosystem
Mobile Marketing - Social Media Marketing
