10 Important Social Media Metrics to Track in 2024

Wondering whether your social media campaigns are generating actual conversions or not? 

Anxious to know the formula for running a successful social media campaign? 

The answer is “Social Media Metrics”. Social media metrics could be deemed as the secret sauce that possesses the power to breathe life into your social media campaign. However, with so many social media metrics, it can become extremely confusing to determine which social media metrics to track. 

Don’t Worry! 

Our team of experienced and proficient social media experts have curated a list of 10 crucial social media metrics that every brand must track in order maximize the reach and conversions of your social media campaign.

10 Important Social Media Metrics to Track in 2024

Following are some crucial social media metrics that every brand must track in order to measure the health and performance of their social media campaigns. 

• Engagement Rate

Engagement rate tells about how your content is performing and how your audience is interacting with it. This includes your Likes, Comments, Shares, Saves, Mentions, Profile visits and many more. It helps you determine whether your strategy is aligned with your target audience’s interest or not. You will be able to identify the content performance by checking these metrics helping you to revise your further posts strategy.

• Amplification Rate

This social media metric tells you how your audience is engaging with your content and sharing it with their network. By monitoring this metric, you will be able to identify which content is liked by your audience and help you expand the reach.

By following the formula, you will be able to know the amplification rate of your content on social media:

• Reach

This social media metrics helps in calculating how many unique followers or visitors have seen your post. This means your post is reaching the audience that are not engaged or interacted with your page. Using this social media metric, you will be able to identify which content is performing well and reaching large numbers of people.

• Video Views & Completion

Video content is always the best idea to maximise your reach and boost brand presence. Make a content that keeps your audience to watch it for minimum 3-5 seconds and entertain you enough to watch it till the end. This social media metric is a helpful indicator to identify the performance of your video content and what improvements you can do to keep your followers entertained through the end.

• Conversion Rate

This social media marketing metric is one of the valuable metrics to look up to and determine your success in social media marketing campaigns and promotions. It can be monitored by the subscriptions, sign-ups, downloads, and purchases made by the target audience. Check which content is converting and helping you increase brand value.

• Cost Per Click (CPC)

The social media ad that you are running will help you understand the CPC rate as how much you are paying for each click.This social media marketing metric will determine the performance of your ad and help you optimise your ad spend resulting in maximising your ROI.

• Average Response Time

Fast responses can enhance your brand image without any hassle. Average response time can be measured by how quickly you address the enquiry and respond to your customer as it will provide a frustration free experience for them. This social media metric will help you to engage your audience and solve their problems resulting in boosting your social media presence.

• Customer Satisfaction Score - CSAT

This social media metric will tell you how your customers are happy with your products and services. You ill be able to identify how your social media customer services team is performing and catering your customers. This plays a crucial part in enhancing your brand value.You can check the CSAT by adding a question or a rating chart by the end of solving a customer's issue.

You can measure adding all the scores you get from customers and divide that by the total number of respondents, multiplying by 10. Doing this, you will get your customer satisfaction score in percentage.

• Social Share of Voice (SSoV)

This social media marketing metric tells you how your brand is popular in the industry. How many people are talking about your brand compared to your competitors. You can get the brand mentions direct or indirect will let you know the relevancy and visibility of your brand in the market. You can check the SSoV by this formula.

• Social Sentiment

We should follow this social media KPI to keep a good brand image in the industry. If the SSoV tells how many people are talking about your brand, then this social media metric will tell you, what are they talking about. Positive or negative? It tracks the feelings and attitude of the conversations happening around your brand. It will help you identify the brand presence in the market like how you can portray your brand and what your target audience want from your brand. This social media metric can be tracked by multiple social media analytic tools available on different platforms.

Final Words

Picking the right social media metrics can be a game changer, but with more than 50 social media metrics to pick from it can often become overwhelming to determine the ones that are ideal for your business. Thus, to ensure that you select the correct social media metrics it is best to hire a professional digital marketing agency in Dubai. They cannot just help in selecting the right social media metrics, but they can help them in creating viral campaigns that boosts the overall reach and increase conversions by 10X for your brand.