5 Ways To Streamline Your Digital Marketing Campaigns

In today's technology era, almost all businesses run digital campaigns. This digital campaign can reach a broader range of customers than conventional marketing methods. With more and more customers being contacted, business opportunities to increase sales are wide open. Unfortunately, running a digital campaign is not as easy as one might think. Some did not succeed in increasing sales, despite doing a lot of online marketing. Then how to create a successful digital campaign? 

What is a Digital Campaign?

Digital campaigns or digital campaigns are a form of digital marketing conducting campaigns that aim to increase awareness for the brands and products you offer. If done correctly, this online campaign can increase traffic and collect prospects who make transactions.

1. Consistent naming

We all probably know what the disorganization of marketing materials looks like. It is stored on a local server, which no one has access to, or it is untraceable because no one remembers the name, sometimes the article number, or even the year of file creation. Every brain works differently when managing marketing materials. One person will put an image of the Taj Mahal in an 'architecture' folder and another in an 'India folder. Or, of course, in the folder 'architecture' in the folder 'India.' Here we go already. Managing marketing assets - or 'assets' starts with having a standard naming convention for certain marketing assets.

There is a good chance that the terms you use are entirely different for international brand management. The first step to streamlined collaboration is to define the following: General naming & taxonomy, Tagging assets and adding metadata, and The keywords of campaigns and assets.

It's not that complicated to manage and keep your marketing collateral organized when working with a relatively small team of experts. However, when you work with global teams, you can easily get caught up in a jumble of versions, names, and file types. As a brand manager, you have to deal with different goals. The local marketing teams need other things. There is also a difference in skill and experience. Things that make a lot of sense to your in-house designer can be pretty abstract to a local marketer. A common terminology coupled with a code of conduct that works for everyone is essential.

2. Phasing: Release assets in different phases

Local marketers and external parties need access to the right campaign assets at the right time. How do you ensure that campaigns are rolled out adequately, and do you prevent dated material from being used? The solution for optimal management of marketing material, in this case, is phasing. Phasing is planning your campaigns in different phases and appropriately distributing the assets to local partners.

It is possible to manage the design process in various stages. Only assets approved by all involved will become available in the portal and for any third parties. Completing a phase is more important than meeting a deadline. This may sound like swearing in church but think about it. Are you releasing these assets without the approval of everyone involved? Then you accept the risk of retrieving everything, adjusting it, and sending it again. Phasing is a challenge for every brand, but it is a concept used at Innocent Drinks, for example. Collaborating with external partners, such as the best digital marketing company, is much easier.

In the past, innocent drinks shared assets via email, which was not the most reliable way. But with Bynder, partners can now log into the brand portal and search for marketing files that have already been produced for marketing campaigns. Because users can find and reuse existing assets, the process is accelerated, and innocent drinks now enjoy more significant ROI on all drives and better management of marketing materials.

3. Streamline your processes

Headquarters often have a crystal-clear working structure, while local marketers are subject to a completely different process. With one, there is no process; with the other, so many people have to pee about it that nobody knows what the next step is. If the assets are not delivered on time or correctly, frustration is everywhere, especially if your partners or third parties have already booked advertisements and promotions.

Creating an optimal marketing workflow that considers the unique needs of colleagues and relevant third parties, such as agencies and consultants, can help. With the right solution, you can: Approve and manage the local campaign execution by asset, Make minor adjustments and corrections for successful launches, Set approvals by regional stakeholders and brands, and Grant access to help and permission to edit per user.

4. Identify the 'gaps.'

As long as you still get questions like: "Where can I find that PDF about security?", "Do we still have a demo video," "Do you have the latest version of our sales presentation?" There are still gaps. It is not clear to everyone where you can find what, internally and externally. You may be irritated by all the people asking for this, but also think about those who don't. They will probably stop searching and redo or duplicate things. The key is to discuss these gaps.

Not everyone is aware, and no matter how well you think you have communicated something, there will always be people who have missed it. With digital asset management software, it's easy for brand managers to share marketing materials with other departments and third parties, stay on top of usage, and ensure everyone is working towards that campaign launch as quickly as possible. When did the gaps disappear? If the questions slowly disappear, and you see which users download and manage certain marketing materials without looking at cheat sheets, sending emails, and asking colleagues for help,

5. Use Digital Asset Management organization-wide

Once a well-defined process is in place, technology can go a long way regarding marketing collateral management, phasing, permission profiles, and measuring the output of your efforts. DAM systems are a must-have to allow global marketing departments to work together in a streamlined way. One system robust enough to meet all marketing collateral management needs is. With helpful functionality such as Enough storage space for all creative content with metadata, tags, and search functionality, the ability to create templates for standard communications (banners, posters, and other marketing materials), Analytics, and reporting functionality to monitor adoption and results.

Conclusion

Achieve the best marketing results with your organization and structure unless you like confusion and headaches. With a DAM system, you create order out of chaos. Campaigns without headaches are not a myth. Success is achieved by jointly deploying your human, intellectual and financial resources - significantly if you are overgrowing in different markets with many partners. Use the right tools, with a standard naming convention, to keep everyone on the same page and run flawless phased campaigns.