Influencer Marketing for Food and Beverage Brands

Food and beverages are growing at a rapid pace. Comprising both consumer and producer and have a span from raw yields from farms to high-end luxurious culinary experiences in post locations. Food and beverage industries are engaging in order to maximize their return through various channels of marketing. 

The latest is influencer marketing in the food industry. The state-of-the-art marketing mechanism has been at the forefront of auger-shattering results. Zomato, Swiggy, Lays, etc. had been food brands' influencer marketing examples and are still leveraging the potential attached to them. 

The Fusion of Influencer Marketing and the Food Industry

We still feel nostalgic about the celebrities and food and beverage ads era. Akshay Kumar doing all the impossible for Thumbs up amazed us. Now, we have slowly but steadily traversed into the digital era where Zomato is showing its benevolence through the different pronunciations of its name and accepting all in family-kind gestures, Zo-mato, Jo-mato, etc. 

In the digital era, the flag that raises the highest belongs to influencers. Food and beverage influencers got their due fame for various reasons such as their reviews, suggestions, unique content, mouth-watering recommendations, etc. Influencers are now the preferable choice of various food industry influencer marketing due to their remarkable results in terms of engagement, interactions, and conversions. 

Influencer Marketing for Food Brands:

Spoons of Dilli, a prominent food blogger tied up with FMCG brand Lays India for paid promotions, where he showcased various recipes to prepare Lays Potato chips. The ingenuity of this campaign is on another level. On one side Spoons of Dilli is creating more visibility for the brands, on the other side he shrewdly infused the will to convert and try the recipes leading to higher sales. 

Spoons of Dilli is one of the food brands' influencer marketing examples. There are various food influencers who are curating diverse content formats to promote brands. 

Influencer Marketing in the Beverage Industry:

Aarti Madan, a well-known food and beverages influencer is known for her immense love of ‘Chai’. She finds various locations where ‘Chai’ is considered a taste for the buds. She visits numerous destinations and tries the delicacies and ultimately showcasing the whole experience and associated beauty on her Instagram handle. 

Aarti Madan has a community of over 3M followers across social media platforms. Now just imagine, if she does influencer marketing for beverage brands, what would be the results? A single post will first of all reach this community of 3M. Further, the comments, interactions, shares, etc will augment the appearance more and more. It will directly boost the credibility, affinity, and associative tendency among the consumers. 

The Role of Influencer Marketing Agencies in the Food Industry

Food and beverage influencers working in tandem with the industry are a great choice according to the current market scenario. The catch is the process of food industry influencer marketing. 

The process or the campaign has a lot of intricacies. From the very beginning, profiling food and beverage influencers, setting goals, and content formulations, to the very end, launching a campaign requires expertise. No doubt, food marketing teams have great experiences but influencer marketing being the newfound gadget has fewer good operators. 

To annihilate the glaring lacuna, the top influencer marketing agency exists. Specifically, to execute campaigns of influencer marketing for food and beverage brands. Adept in campaign curation to deliver results. 

In the grand scheme of things, the need for a master is very important. Here, the master is an influencer marketing agency in India. They have rich experience, great expertise, tried and tested methods of influencer marketing, and tools and technologies to enhance the whole campaigns. 

To understand it more deeply, let's see some examples:

Delicious Success Stories: Food Influencers as Brand Ambassadors

Aarti Madan X Amazon

Aarti Madan is a well-known food and beverages blogger. She regularly prepares various delicacies and we all know that to prepare something, you need utensils. Amazon collaborated with Aarti Madan to showcase the latest batch of utensils with state-of-the-art features. She curated content in the form of photos and reels. She prepared various cuisines using this hardware. In a short span of time, the consumers/followers became well aware of the features and benefits which in turn provided huge conversions to Amazon.  

Neha Deepak Shah X Google India

Neha Deepak Shah is a well-known pani-puri lover. In 2015 she made a world record by preparing 51 flavours of Pani-puri. This year Google created a Google-doodle game based on Pani puri. Google India collaborated with her to promote the google-doodle and for that purpose, she created a 52nd recipe of pani-puri. She promoted Google and created the visibility of Google-Doodle. 

Unrivaled Strategies for Influencer Marketing for Food Brands:

Sip, Savour, Share:

Beverage brands can adopt this transformation and can ride the emerging tide of influencer marketing in tandem with food and beverage influencers. They can establish their KPIs and objectives, select influencer marketing agencies and ultimately reap the benefits. 

Lifestyle and Libations:

Social media platforms offer cross-functioning and cross-channel manoeuvrability. Different influencers from beauty, lifestyle, traveling, etc. can also be preferred to showcase the food and beverages. Food and beverages being the essential elements of life can be promoted on various channels through different mediums to realise the KPIs. 

Final Thoughts: A Flavorful Partnership

Influencer marketing for food and beverage brands is more than a marketing strategy. It is a journey that creates relationships and boosts food and beverage brands' authenticity. As the digital landscape is extending its arms, it is prudent to tie up with an Influencer marketing agency in India, like Grynow to extol the full potential of food industry influencer marketing. 

One thing is clear, whether it is a finger-licking good recipe or soul-soothing beverage, Influencer marketing for food and beverage brands are creating moments, one at a time.