How to Get Interactive Engagement with Custom Two Piece Boxes?

In today’s packaging world, every brand wishes to get more attention from clients and sales. One thing that you can do in this regard is add interactive elements in your custom two piece boxes. They are designed to offer bespoke protection to the items as well as premium presentation. On top of that, you can uplift their game by using various interactive factors. In this guide, let’s see how you can achieve this feat and become the sales maestro of your market.

Concept of Interactive Packaging

In retail or physical stores, packaging is the first thing that attracts buyers. On shelves, your products are enclosed in different boxes, conveying the relevancy and idea about your item to the users. This factor is crucial for the first impressions. If the users are impressed with your boxes on the very first go, they are most likely to buy them. This is called impulse buying.

However, with the use of instructiveness such as QR codes or puzzled boxes, you can double this engagement factor. These small things tell users that the company cares about them - making them feel important. Further, these also provide more details about your items as well as your brand, giving you recognition. Bringing innovation with your custom two-piece packaging sets you apart from others, offering you word-of-mouth marketing.

Interactive Ideas to be Used in Two Piece Boxes

When it comes to adding interactivity to packaging, there exist countless ideas on the market. On top of that, companies are innovating to bring more novelty to their boxes. However, you can’t utilize every idea for these boxes. Hence, the following are some of the latest designs that you can especially use for this packaging:

1. Game Boxes

One of the best ways is to add a fun element to your boxes. This strategy is useful if you are packing for children or kids, as they love to play. For instance, you can insert puzzle pieces in the packaging. Further, you can print puzzle games on the surface, such as Labyrinth, Way finder, or Maze games. These will engage the users and will hook them with your packaging.

Similarly, if you are getting large-sized two piece boxes, you can print board games where the packaging opens up to form a board, namely Ludo or chess. The goal is to keep the paper container for as long as possible in the hands of the users, giving them a nice experience.

2. QR Codes

These are relatively common interactive elements and are being used for a wide range of boxes. The good thing about these QR codes is that they house many perks. For example, you can add product details, offering info about ingredients, special agents, allergens, or even recipes. Many brands also link them to their social media pages, which is a decent plan to make the audience interact with you online.

Further, adding promos or other product marketing is another nice way you can utilize these codes to make your boxes correlative. Finally, if you are doing business in a popular spot, you can relate the QR signs with the famous location, menus, or other learning resources. And if you are hosting any event, use them for tickets or streamline the check-in process. In short, the ultimate purpose is to hook the users and connect them with your brand digitally.

3. Customizations

Customization doesn’t directly make your boxes interactive, but it can definitely bring some touches to your packaging that will impress and engage the users. In fact, the conclusive goal of these finishes is to uplift your two piece boxes to allure the buyers and encourage them to get your items.

Some common types of customizations in this regard are:

• Specialty touches: These finishes include embossing and debossing. Embossing produces raised patterns, while debossing gives sunken effects. Their motive is to get the tactical engagement of the users and make them feel special when they touch your boxes. These touches are mostly used to highlight your branding, such as logos or custom messages.
• Coating: Coating involves spraying a liquid on the boxes and drying them with the help of UV. The goal is to engage your audience visually. The gloss coating gives a shiny look, the matte coating makes the boxes sophisticated, and the soft-touch coating offers a smooth touch.
• Foiling: This is another way where you apply thin metal foils on custom boxes under pressure and heat. Foiling creates high-quality and engaging raised patterns on the surface that also uplift the experience of the user.

4. AR Elements

Augmented reality (AR) tech is not new to users; however, it is comparatively fresh in the packaging world. One such example is “McDonald’s GOL,” where they launched a campaign for the FIFA World Cup. Users download a free app and scan the fry boxes, leading them to a trick shot game.

Leveraging this idea, you can also use AR for your own benefit. Although it is costly as you have to prepare special two piece boxes for this and also an app, this could bring a matchless engagement. The following are some ideas in this regard:

• You can give a virtual visualization of the products, letting the users know what to expect on opening the box.
• You can also add AR games, where buyers can have some fun with your packaging.
• Users can also have a BTS look and learn about how the product is being made or engage with other stories to understand your brand's values.

Benefits of Interactive Packaging

Interactive packaging on custom two piece packaging serves a wide range of perks. By using these elements, you engage the users and provide them with additional values. One of the most obvious and biggest gains of these factors is that they impress your buyers. A happy customer offers loyalty and trust, leading to a continuous stream of revenue and income.

Further, these also create memorable moments for the user with your boxes, improving their unboxing experience. By actively taking part in various games, tasks, puzzles, and scanning, buyers enjoy an immersive time with your packaging. The more they stick to your boxes, the greater the chances of brand recall and repeated sales.

But the benefits of these elements are not only limited to the users - they also serve the brand directly. For instance, having advanced features in your boxes will set you apart from others, giving you an edge over your rivals. Your boxes get differentiated in the market, leading to higher odds of your product selection.

Another nuanced perk is free marketing. If buyers are happy with your boxes as well as packaging, they are more likely to share their experience with others. This enhances your presence on social media platforms, giving you a precise audience for your brand.

Challenges and Considerations in Interactive Packaging

Looking at interactive elements, they seem very beneficial for your brand. However, using them isn’t as easy as it seems. Therefore, you need to be sure of the following barriers, and you have to overcome them in order to effectively implement these factors in the boxes.

Technical issues: The most common problems are technical ones. You need people with expertise and reliable resources to work on your packaging. Further, you have to ensure that these elements work fine, once they are on/in your boxes.

Budget issues: This is not such an issue; however, it directly affects brands who want instructiveness. You have to make certain the packaging is not very costly and that it justifies the ROI that you are expecting.

Privacy: Since these interactions directly involve the buyers and may collect their data, this may raise concerns over privacy. Brands need to follow guidelines and ensure the data safety of the users.

 

If you are also looking to add interactive elements in your custom two piece boxes, Packaging Mania is your best shot. We have experts who know how to add the factors that not only engage the users but are also budget-friendly. Order now to get free design support and up to 30% off on your boxes.