Toothpaste Market Size, Share, Segmentation, Report 2023-2028

The latest research study “Toothpaste Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” by IMARC Group, finds that the global toothpaste market size reached US$ 20.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 25.4 Billion by 2028, exhibiting a growth rate (CAGR) of 3.92% during 2023-2028.

Toothpaste refers to a gel-like, smooth dental care product that is applied with a toothbrush as a cleansing agent to promote oral hygiene. It includes sudsers, humectants, fluorides, preservatives, whiteners, abrasives, binders, methylcellulose, sodium alginate, and other non-aqueous particles as standard ingredients. These elements are weighed to ensure correct proportions, pre-mixed, blended, purified with powdered components, and filled in tubes through high-speed filling machines. Toothpaste is available in various types, such as whitening, sensitivity, anti-cavity, herbal, and medicated. It prevents bleeding gums, strengthens the enamel that has been attacked by acids, reduces dental plaque, improves gingival health, offers fresh breath, and cleans teeth by removing stains. As a result, toothpaste is extensively utilized by consumers to clean and maintain the overall appearance and health of teeth.

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We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Toothpaste Market Trends and Drivers:

The escalating prevalence of oral complications, including halitosis, gingivitis, and plaque formation, and the rising demand for dental care products to safeguard teeth from bacteria and germs are among the primary factors driving the toothpaste market. Besides this, the growing popularity of several online platforms, such as e-commerce, to purchase various daily-day commodities at cost-effective prices is further augmenting the market growth. Moreover, the introduction of herbal toothpaste, which contains several plant extracts, including mulethi, mint, camphor, eucalyptus, ginger, and aloe vera, as key ingredients, is also catalyzing the global market. Apart from this, the increasing dental hygiene concerns and awareness among consumers toward the detrimental effects of using chemically formulated products is acting as another significant growth-inducing factor. Furthermore, the emerging trend of celebrity endorsements, inflating aggressive marketing tactics, and strategic collaborations by the leading players to launch anti-cavity and vegan variants with enhanced properties, are anticipated to propel the toothpaste market over the forecasted period.

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Toothpaste Market 2023-2028 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Amway, Avon Products Inc. (Natura & Co), Colgate-Palmolive Company, Dabur Ltd., GSK plc, Henkel AG & Co. KGaA, Lion Corporation, Patanjali Ayurved, The Procter & Gamble Company and Unilever PLC.

The report has segmented the market on the basis of type, distribution channel and end user.

Breakup by Type:

• Conventional Toothpaste
• Herbal Toothpaste
• Whitening and Sensitive Toothpaste

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Retail Stores
• Pharmacies
• Online Stores

Breakup by End User:

• Adults
• Kids

Breakup by Region:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

Key highlights of the report:

• Market Performance (2017-2022)
• Market Outlook (2023- 2028)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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