Beyond the Screen: The Impact of Augmented Reality in App Development

Augmented reality has taken immersiveness on mobile app devices to unprecedented heights, ushering in a new era. It has taken the immersiveness of mobile apps beyond the traditional confines of the user interface.

The implications of AR on mobile app development have been far-reaching and multifaceted, and every sector has the application of AR in its mobile app, outrightly evolving the experience in palms.

This post will delve into the extensive impacts of AR on app development, from making marketing campaigns more captivating to adding the element of gamification to immersive try-on solutions to immersive tours. If you have not implemented AR in your app, maybe that is the reason for your lag in your domain, and you can hire an iOS or Android app development company.

So, without further ado, let’s dive into the diverse and profound impacts of augmented reality on mobile app development.

Impact of AR on App Development

Enhanced User Experience

The first and very groundbreaking impact is the exceptional level of immersiveness AR has puffed up in apps. What comes to mind when you hear an AR app? Any specific apps? It is fine if you can’t guess it, but there is a high chance you have used AR apps if you date back to 2016 and try to evoke in your mind the Pokemon Go game that had broken all the download and revenue records at the time of release.

Well, if you don’t know, it is fine, but you must have heard about Snapchat and its fancy filters that overlay objects if you have not used them. These filters seamlessly overlay objects on your face when you point the front camera at your face. Those films are perfect examples of AR.

Gamification

Now, users can interact with game characters not just on mobile devices but also in the physical world. Augmented reality puts gaming characters seamlessly into their physical surroundings, making the games more engaging and immersive. Players can now compete with each other not just inside the game but also on the same floor where they are sitting on their couch.

Augmented reality makes the gameplay more immersive, where users see objects interacting on their behalf in the physical world, which also enhances the level of interaction between friends and players.

Marketing Campaigns

The marketing campaigns have become immersive, where users can try the products in real-time, which gives them a clear demonstration of the product and helps them make their decision about the product. This has also helped businesses showcase their products in 3D to sell the benefits of their products.

Virtual Tours

Apps use geolocation data, and by pointing at the physical objects in their surroundings, the AR apps overlay digital objects. This way, while on tour with friends or alone on an exploration, you can have an information voyage in a city, museum, or gallery. All this has become possible by enabling geolocation live data sharing, pointing your camera, and integrating AR technology in the app.

Try-on Solutions

Try-on solutions and real-time experimenting with products have been widely implemented in apps. The biggest example of that would be IKEA. With IKEA apps, without needing to bring furniture home and then regret not buying something else, users can try the IKEA furniture by pointing their device where they intend to place or locate the furniture and can visualize in real-time if that would sit fine where or not.

The same kind of mechanism has been implemented by outfit and footwear brands, where users, without having to go to their retail stores, can try on different products with different outfits at home. This has not only made the whole shopping process convenient for buyers but has also boosted retention and conversion rates on the app.

If you are a business selling some kind of process and wondering if you can enable a try-on solution in your app, well, you just have to find a bespoke development company providing Android or iOS app development services. Just brief them about your vision, and they can code it for you.

Education

AR has impacted the education industry tremendously by enhancing the learning experience for pupils of all age groups, making study time extremely immersive. Students can go out and point their phones at the physical object they are piqued by and get to know more about that object in detail. Medical students can see a surgery or any other treatment being performed in 3D, which gives them a vivid understanding of the process.

Real Estate

Real estate companies are integrating AR to give virtual tours to their likely customers. The agencies can sell the benefits of the property. Companies are integrating AR that enables potential customers and buyers to have a 3D experience in the app of not only the property but also of the area and city without having to leave their residences.

Home Decor Apps

Go to shops and then visualize the decorations. Ornaments sometimes end up not being well chosen, as you bring something that does not match the vibe and surroundings of your furniture. These apps let you open the app and point at different objects, enable you to select elements on different furniture, and later allow you to order online.

Training and Simulation

With AR-based apps, people are no longer required to learn and test on real objects; rather, they can be trained on 3D objects that give them deep insight into their objects, making the practicals more immersive.

Conclusion

As this technology advances, the immersiveness will become more profound. Augmented reality has brought a paradigm shift in the user experience, making the palm-sized device experience more immersive and engaging. Today, every domain has an application of AR in some shape that is directly impacting retention and conversion rates. To complement AR in full, businesses are required to have an interactive and engaging user interface. If your app lacks that, first hire an agency or a company providing React Native or Flutter app development services, get your UI/UX revamped, and then go for the integration of AR in your app.