Cloudflare’s Channel and Alliance Business Revenue Grows and Diversifies

Cloudflare, Inc., a leading connectivity cloud company, has experienced a significant increase in its channel revenue, boasting a remarkable 174% growth over the past two years. Recognizing its outstanding performance, CRN awarded Cloudflare the highest accolade of a 5-Star ranking for its Partner Program.The recent launch of Cloudflare's PowerUP Partner Program further solidifies its commitment to empowering channel partners globally, offering clear paths to revenue generation.

This expansion comes at a time when Cloudflare's partnerships and alliances are delivering robust results to joint customers across various sectors worldwide.In today's landscape of interconnected applications, employees, and devices, the proliferation of sophisticated attack vectors poses significant challenges for organizations with limited security measures and traditional network architectures. Cloudflare's connectivity cloud serves as the digital core for businesses, enabling them to transform how they connect, protect, and build in their digital environments.

Partners play a pivotal role in extending the solutions and support necessary for customers to manage application complexity, mitigate cyber risks, and reduce costs through Cloudflare's network. Cloudflare's comprehensive cybersecurity framework encompasses connectivity across multiple clouds, addressing the evolving security needs of organizations. Over the past year, Cloudflare has forged partnerships with numerous organizations, seizing the business opportunity to help customers secure their Internet applications and innovate with full control across cloud environments.

Matthew Harrell, Cloudflare's Global Head of Channels & Alliances, emphasized the critical role of channel partnerships in driving the company's growth. He highlighted the significance of deepening collaborations with partners and distributors in delivering value to customers. As consolidation and security become paramount concerns for businesses worldwide, the channel is presented with significant opportunities to leverage Cloudflare's solutions. The recently launched PowerUP Program aims to provide partners with enhanced levels of resources and support, empowering them to capitalize on the growing market demand for Cloudflare's offerings.

Cloudflare's continued commitment to strengthening its channel partnerships and alliances underscores its dedication to providing innovative solutions that address the evolving cybersecurity landscape and empower organizations to thrive in the digital age.The Cloudflare PowerUP Partner Program offers a comprehensive suite of solutions across its Registered, Select, and Elite tiers, providing partners with access to Cloudflare's cutting-edge connectivity cloud.

These solutions address key challenges faced by organizations in today's digital landscape, ranging from cybersecurity and network modernization to platform consolidation and data compliance.One of the standout features of Cloudflare's offerings is its robust protection against cyber threats. Cloudflare operates one of the largest and most interconnected networks globally, boasting the largest network of DDoS mitigation data centers. Leveraging its globally distributed data centers, Cloudflare's threat network effectively absorbs and neutralizes attacks, ensuring the accessibility of websites and Internet applications to legitimate users.

Additionally, Cloudflare's industry-leading cybersecurity measures safeguard corporate networks, Internet applications, and users, all delivered through a unified platform.In addition to cybersecurity, Cloudflare's solutions support the modernization of corporate networks and Internet applications. With the rise of flexible work environments, organizations are increasingly seeking network and edge capabilities that can adapt to changing needs. Cloudflare provides leading-edge capabilities essential for modern workplaces, including initiatives to reduce technical debt and legacy architecture.

By leveraging Cloudflare's solutions, organizations can streamline operations and save IT teams from manual work, thereby accelerating their digital transformation journey.Furthermore, Cloudflare's connectivity cloud facilitates platform consolidation, enabling organizations to reduce application complexity and drive down Total Cost of Ownership (TCO) by up to 50%. This consolidation eliminates the need for security or performance tradeoffs, allowing organizations to modernize their digital environments efficiently. By simplifying their infrastructure with Cloudflare's solutions, organizations can enhance operational efficiency and agility, paving the way for accelerated innovation and growth.

Moreover, Cloudflare's Data Localization Suite addresses the growing regulatory landscape, helping organizations navigate compliance requirements regardless of their geographical location. This specialized platform assists organizations in protecting, connecting, and building in compliance with regulations such as GDPR, CCPA, PCI DSS, and HIPAA. By leveraging Cloudflare's Data Localization Suite, organizations can ensure data compliance while maximizing the benefits of Cloudflare's connectivity cloud.

Overall, the Cloudflare PowerUP Partner Program empowers partners to deliver value-added services to customers, addressing their most pressing challenges in cybersecurity, network modernization, platform consolidation, and data compliance. With Cloudflare's comprehensive suite of solutions, partners can help organizations transform their digital environments, enhance their security posture, and achieve compliance in today's evolving landscape of digital threats and regulatory requirements.

These partner testimonials highlight the value and impact of Cloudflare's channel business and strategic alliances with leading global organizations. From IBM Cloud to Kyndryl, GuidePoint Security, Dicker Data, and TD SYNNEX, these testimonials underscore the importance of collaboration in addressing today's cybersecurity challenges and driving network transformation.

Nataraj Nagaratnam, Fellow and CTO of IBM Cloud Security, emphasizes the shared mission of IBM Cloud and Cloudflare in delivering solutions that address security threats without compromising internet speed or business innovation. By collaborating, they help protect enterprises against bot attacks, supporting their security, performance, and resiliency needs.

Paul Savill, Global Practice Leader of Network and Edge Computing at Kyndryl, highlights the significance of Kyndryl and Cloudflare's global strategic alliance in providing companies with expert technologies and services for network transformation. Together, they enable enterprises to embrace a multi-cloud, sustainable networking approach, enhancing performance and security across their technology stack.

Mark Thornberry, SVP of Vendor Relations at GuidePoint Security, underscores the importance of strong cloud security in today's complex threat landscape. Through their partnership with Cloudflare, they empower joint customers to innovate and prioritize digital transformation with a proactive approach to mitigating risk across cloud environments.Vlad Mitnovetski, Chief Operating Officer of Dicker Data, emphasizes how Cloudflare's offerings support partners in managing multi-cloud environments with leading cybersecurity capabilities.

By consistently providing comprehensive solutions, Cloudflare enables partners across ANZ to protect and extend their networks, aligning with Dicker Data's commitment to delivering value to its partners.Jessica McDowell, SVP of High Growth Technologies, US of TD SYNNEX, highlights Cloudflare as a strategic part of their vast portfolio of vendor partners. By partnering with Cloudflare, TD SYNNEX enriches its connectivity cloud and security offerings, empowering customers to leverage technology for business outcomes and future growth.

Overall, these testimonials reflect the strength of Cloudflare's partnerships and alliances in addressing the evolving cybersecurity landscape and driving innovation in network connectivity and security. Through collaboration with leading organizations, Cloudflare continues to deliver impactful solutions that help businesses navigate digital transformation and achieve their objectives.The Cloudflare PowerUP Partner Program is a comprehensive initiative designed to equip partners with the necessary resources and support to extend solutions to market and drive revenue growth.At the heart of the program are several key highlights that underscore its commitment to partner success and customer value.

Firstly, the program offers tiered and easy-to-apply benefits across partner tiers, including Registered, Select, and Elite. Partners at each level gain access to a range of benefits tailored to their needs and capabilities. Elite partners, for instance, enjoy exclusive perks such as access to designated Cloudflare Channel Managers and Presales Engineers, joint business planning, proposal-based MDF, marketing support, eligibility for the Cloudflare Partner Advisory Board, customised training, and more. These benefits ensure that partners have the support and resources they need to thrive in their partnership with Cloudflare and effectively serve their customers.

Secondly, the program features simplified consumption pricing, enabling partners to confidently list and bill with transparent and predictable discounts based on their partner tier. Authorized partners have access to the price list via the Cloudflare Partner Portal or Cloudflare Authorized Distributors, streamlining their pricing and billing processes and enhancing operational efficiency.

Moreover, the program prioritizes extensive training and accreditations to empower partners to serve as trusted experts across Cloudflare's connectivity cloud. Becoming authorized as a partner includes accreditations and exclusive sessions, starting with upleveling skills from Cloudflare University to customized training tailored to partner needs. These training initiatives ensure that partners possess the knowledge and expertise to effectively promote and implement Cloudflare solutions, ultimately delivering value to customers.

 The program is designed to drive sales pipeline growth through new, flexible selling tools that are set up for adoption and expansion deals to close business faster. By providing partners with the necessary resources and support to drive sales pipeline growth, Cloudflare empowers partners to capitalize on market opportunities, expand their business, and achieve mutual success.

Overall, the Cloudflare PowerUP Partner Program represents a strategic approach to partnership that prioritizes partner success, customer value, and business growth. Through tiered benefits, simplified pricing, extensive training, and sales pipeline support, Cloudflare enables partners to thrive in the market and deliver innovative solutions that meet the evolving needs of customers in today's digital landscape.