Designing Display Branding and Styling with Custom Printed Menu Boards

In the world of restaurants and food service, presentation is vital. From the way the food is plated to the ambiance of the dining area, every detail counts towards creating an exceptional experience for customers. One of the most critical aspects of this experience is the menu. A well-designed menu is informative and visually appealing, and custom printed menu boards are a great way to achieve both goals.

What are Custom Printed Menu Boards? 

Custom-printed menu boards are displays tailored to a restaurant's branding and style. They are designed to showcase the menu items in an eye-catching way, using high-quality graphics and typography. Custom-printed menu boards can be made from various materials, including acrylic, metal, and wood, and can be illuminated or non-illuminated.

Why Choose Custom Printed Menu Boards? 

There are several reasons why a restaurant should choose custom-printed menu boards. First and foremost, they help to create a cohesive brand image. By incorporating the restaurant's colors, fonts, and imagery, custom-printed menu boards help reinforce the restaurant's identity and make it more memorable.

Another advantage of custom-printed menu boards is their versatility. They can be designed to fit any size or shape, making them ideal for any space. They can also be updated easily, allowing changes to the menu or specials without reprinting the entire menu.

In addition to their aesthetic appeal, custom-printed menu boards also offer practical benefits. They are easy to clean and maintain, making them ideal for a busy restaurant environment. They are also more durable than traditional paper menus, reducing the need for frequent replacements.

Types of Custom Printed Menu Boards 

There are several different types of custom-printed menu boards to choose from, each with its unique advantages.

Acrylic Menu Boards: Acrylic menu boards are popular due to their durability and versatility. They can be made in any size or shape and illuminated for added impact.

Metal Menu Boards: Metal menu boards offer a sleek and modern look and are ideal for restaurants with a more industrial or contemporary feel.

Wooden Menu Boards: Wooden menu boards provide a warm and rustic look and are ideal for restaurants with a more traditional or homely ambiance.

Designing Custom Printed Menu Boards 

Designing custom-printed menu boards requires a combination of artistic skill and technical knowledge. A skilled graphic designer can help create a menu that is visually appealing, functional, and easy to read.

When designing a custom printed menu board, it's essential to consider the restaurant's branding and style. This includes incorporating the restaurant's colors, fonts, and imagery, as well as ensuring that the menu is consistent with the overall ambiance of the dining area. It's also important to consider the readability of the menu. The font size, spacing, and layout should all be optimized for easy reading, and the menu items should be arranged logically and intuitively.

How to Use Custom-Printed Menu Boards

Once you have your custom-printed menu boards, it's essential to use them effectively. Here are a few tips to help you get the most out of your investment:

1. Placement - Choose the right location for your menu board. It should be easily visible to customers and located in a high-traffic area.
2. Lighting - If you opt for an illuminated menu board, ensure the lighting is not too bright or dim. It should be enough to make the menu items stand out.
3. Updating - Update your menu board regularly to keep it fresh and relevant. This could include changing out seasonal items or specials.
4. Maintenance - Keep your menu board clean and well-maintained to ensure it lasts for years. Use a gentle cleaner and soft cloth to wipe it down regularly.

Cost Considerations 

Custom-printed menu boards can be more expensive than traditional paper menus, but they offer several benefits that make them worth the investment. The cost of a custom-printed menu board will depend on several factors, including the design's material, size, and complexity.

When considering the cost of a custom-printed menu board, it's essential to remember that it is an investment in your restaurant's brand and image. A well-designed menu board can help attract new customers and create a memorable dining experience, ultimately leading to increased revenue.

Conclusion 

Custom printed menu boards are an excellent way to enhance the visual appeal of your restaurant and create a cohesive brand image. They offer several benefits over traditional paper menus, including durability, versatility, and easy maintenance. Whether you choose acrylic, metal, or wooden menu boards, the key is to create a design that is visually appealing, easy to read, and consistent with the overall ambiance of your restaurant. With the right strategy and placement, your custom-printed menu board can become a work of art that enhances the dining experience for your customers and reinforces your restaurant's identity.