Kinderheldin and Keleya Merge to Form Women’s Health Super-Platform

The merger of Femtechs Keleya and Kinderheldin signifies a significant development in the digital support landscape for pregnant women and mothers. Operating under the unified brand name Keleya, the merger aims to streamline services and enhance user experience by combining the strengths of both platforms.

Throughout 2024, Keleya will focus on integrating and expanding its product offerings, with a particular emphasis on developing new software solutions. One notable innovation in the pipeline is an AI-based 24/7 midwife support service, which aims to provide continuous and personalized assistance to users.By leveraging advanced technologies and pooling resources, Keleya is poised to redefine the standard of digital support for expectant mothers and mothers, empowering them with comprehensive and accessible resources throughout their journey to motherhood.

Founded in 2017, FemTech Keleya has established itself as a prominent knowledge platform curated by women's health experts. The company's mission is to provide expectant mothers and mothers with valuable information through various formats, including videos, podcasts, articles, checklists, and live sessions. Its app for pregnant women covers a wide range of topics, from hypnobirthing to attachment parenting, while the app for mothers addresses concerns such as baby sleep, postnatal recovery, stress management, and mental load.

Similarly, Kinderheldin, also launched in 2017, offers a comprehensive array of online courses for pregnancy and babycare. Additionally, it provides one-to-one digital midwife consultations to offer personalized support to expectant mothers. With the merger of Kinderheldin with Keleya, the integration of digital midwife consultations becomes feasible. This integration allows Keleya to expand its services by offering direct dialogue with midwives seven days a week, providing additional support and guidance to users throughout their pregnancy and motherhood journey.

The alliance between Keleya and Kinderheldin grants them a formidable market share, bolstered by partnerships with a total of 65 health insurance companies and insurers. This network covers approximately 65 per cent of all insured persons in Germany, ensuring widespread accessibility to their services. Popular offerings like antenatal classes are covered by these health insurance companies, making them free of charge for end users.

Already, more than 15 percent of all pregnant women in Germany utilize the products and services offered by these two companies. This widespread adoption underscores the value and impact of their offerings in supporting expectant mothers and mothers throughout their journey into motherhood.The merger of FemTechs Keleya and Kinderheldin marks a significant development in women's health, creating a super-platform under the brand name Keleya. Both digital platforms, Keleya and Kinderheldin, specialize in providing support for pregnant women and mothers.

Throughout 2024, the merged entity plans to consolidate their product offerings and develop new software, including an AI-based 24/7 midwife support service. Keleya, founded in 2017, serves as a knowledge platform curated by women's health experts, offering valuable information through various formats such as videos, podcasts, articles, and live sessions. It addresses a wide range of topics, from hypnobirthing to attachment parenting for pregnant women and covers baby sleep, postnatal recovery, stress management, and mental load for mothers.

Kinderheldin, also established in 2017, provides online courses for pregnancy and babycare, along with one-to-one digital midwife consultations for personalized support. Through the merger, Keleya expands its services to include direct dialogue with midwives seven days a week.Together, Keleya and Kinderheldin boast partnerships with 65 health insurance companies and insurers, covering approximately 65 percent of all insured persons in Germany. This extensive network ensures that popular services like antenatal classes are covered by health insurance companies, making them free of charge for users. Currently, more than 15 percent of all pregnant women in Germany utilize the products offered by both companies.

Julia Neumann, alongside Kinderheldin CEO Philipp Dräger, will lead the combined company. Neumann emphasized the empowerment of women through knowledge and technology, highlighting Keleya's mission to support women during pregnancy and early motherhood. The merger with Kinderheldin aims to strengthen their digital offering, making knowledge more accessible and breaking down barriers for women anytime, anywhere.

Keleya and Kinderheldin were founded with a shared mission: to provide guidance and reassurance to pregnant women and mothers. In a world inundated with information and opinions, we recognize the importance of offering reliable answers and empowering women to navigate their pregnancy journey in a self-determined manner. Our goal is to instill confidence in women as they embark on the journey of motherhood, ensuring they feel supported and empowered every step of the way.