Lingerie Market Trends 2025, Leading Companies Share, Size and Forecast Report By 2033

IMARC Group’s latest report, titled “Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the lingerie market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The global lingerie market size reached USD 90.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 151.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.78% during 2025-2033. The rising inclination among consumers towards trendy intimate wear and sportswear is primarily bolstering the market.

Request Free Sample Report (Exclusive Offer on this report): https://www.imarcgroup.com/lingerie-market/requestsample

Latest Trends in the Lingerie Market:

The lingerie market has experienced a profound shift in recent years, driven by changing consumer preferences, an emphasis on comfort, and the growing demand for inclusivity and body positivity. One of the most significant trends is the increasing consumer focus on comfort and functionality. Modern lingerie brands are responding by developing products that combine aesthetic appeal with everyday wearability. Comfort-driven innovations, such as wireless bras, seamless underwear, and lingerie made from breathable, natural fabrics like cotton and bamboo, are gaining traction. These designs cater to consumers looking for both style and comfort, and as more women seek practical lingerie for daily use, this trend is expected to continue. Another prominent trend is the rise of inclusive sizing and diverse representations in lingerie marketing. Brands are increasingly offering a wider range of sizes, from petite to plus-size, and embracing models of various body shapes, skin tones, and ages. This inclusivity extends to gender-neutral lingerie, which is becoming more popular as people seek options beyond traditional gendered categories. Moreover, sustainability has become a major driver in the lingerie market, with eco-conscious consumers pushing for products made from organic or recycled materials. Brands are adopting sustainable production methods and using eco-friendly fabrics, such as organic cotton and recycled polyester, to align with the values of environmentally aware consumers. As a result, the market is moving towards products that combine style, comfort, inclusivity, and sustainability, reshaping the lingerie industry for a new generation of buyers.

Growth Drivers of the Lingerie Market:

The lingerie market’s growth is being fueled by a combination of evolving social norms, technological advancements, and an expanding global middle class. Increased awareness and prioritization of self-care and wellness are driving women to invest more in comfortable, high-quality lingerie that enhances their sense of well-being. The rising acceptance of diverse body types and the movement towards body positivity are further contributing to market expansion, encouraging brands to offer more inclusive sizing and to cater to a broader demographic. Additionally, the rapid growth of e-commerce has significantly boosted the lingerie market by providing a convenient shopping experience for consumers. Online platforms, combined with social media marketing and influencer partnerships, have allowed brands to connect directly with their audience, improving accessibility to a wider range of lingerie styles, sizes, and price points. The luxury segment of the market is also benefiting from an increasing number of affluent consumers, particularly in emerging markets. These consumers are willing to pay a premium for high-quality, luxury lingerie that promises comfort, style, and longevity. Another key growth driver is the introduction of innovative technologies such as 3D bra fitting technology and virtual try-ons. These tools, integrated into online shopping experiences, enable consumers to find the perfect fit with ease, reducing the hassle of traditional fitting room trials and enhancing customer satisfaction. Furthermore, the expansion of lingerie lines into athleisure and sleepwear categories has provided brands with new revenue streams and attracted a broader range of consumers, driving overall market growth.

Future Demand for Lingerie:

The demand for lingerie is projected to increase steadily in the coming years, driven by the continued evolution of consumer preferences, changing social dynamics, and technological innovations. One of the key drivers of future demand is the ongoing trend toward customization and personalized experiences. With advancements in data analytics and AI, lingerie brands will increasingly be able to offer tailored products that meet the specific needs of individual consumers, whether through custom fits, personalized designs, or adaptive styles for different body types. As technology continues to improve, the demand for smart lingerie that incorporates features such as temperature regulation, health monitoring, or moisture-wicking properties is expected to rise. The growing trend of sustainable and eco-conscious consumption will also influence future demand, as consumers increasingly opt for environmentally friendly products made from organic or recycled materials. Brands that emphasize ethical production, transparency, and sustainability will likely see increased loyalty and patronage from conscientious consumers. Additionally, the continued integration of lingerie into broader lifestyle trends, such as activewear and wellness, will further propel demand. Consumers are seeking lingerie that not only serves functional purposes but also complements their broader wellness and fashion choices. As these trends continue to evolve, the lingerie market is poised for sustained growth, driven by innovations in design, technology, and consumer-driven demand for inclusivity and sustainability.  

Leading Key Players Operating in the Lingerie Industry:

• Fashion Nova LLC
• Hanesbrands Inc
• H & M Hennes & Mauritz AB
• Hunkemöller International B.V
• Jockey International Inc
• MAS Holdings
• PVH Corp
• The Gap Inc
• The Groupe Chantelle
• Triumph International Ltd
• Victoria’s Secret & Co
• Yandy Enterprises LLC         

Lingerie Market Trends:

The lingerie market is witnessing key trends that are reshaping the industry, driven by consumer demands for comfort, inclusivity, and sustainability. Comfort has emerged as a dominant factor, with more women prioritizing functional lingerie for daily wear. Wireless bras, seamless designs, and fabrics that offer breathability are gaining popularity, as women seek both style and comfort in their undergarments. Additionally, the emphasis on inclusivity is growing, with lingerie brands expanding their size ranges and incorporating diverse representations in their marketing efforts. Consumers now expect brands to cater to a wider spectrum of body types and gender identities, fostering a culture of body positivity and self-expression. Sustainability is another trend that continues to influence the lingerie market, as eco-conscious consumers demand products made from organic and recycled materials.

Brands are responding by adopting greener production processes, reducing waste, and sourcing fabrics that have a minimal environmental impact. Moreover, the integration of lingerie into broader fashion trends, including athleisure and wellness, has expanded the product offering beyond traditional categories. As these trends continue to evolve, the lingerie market is set to become more inclusive, sustainable, and consumer-driven, meeting the growing demand for functional yet stylish undergarments.

Ask Analyst for Instant Discount and Download Full Report with TOC & List of Figure: https://www.imarcgroup.com/lingerie-market

Lingerie Market Report Segmentation:    

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Brassiere exhibits a clear dominance due to their essential role in providing support, shaping, and comfort, making them a staple in every woman's wardrobe.

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Cotton emerged as the largest segment by material in the lingerie market, due to its breathability, comfort, and hypoallergenic properties, making it a preferred choice for everyday wear.

Breakup by Price Range:

• Economy
• Premium

The economy accounted for the largest lingerie market revenue due to the consumers seeking affordable options for everyday wear without compromising comfort and style.

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Mass merchandizers account for majority of the market share due to their wide accessibility, affordability, and large-scale distribution networks, which cater to a broad consumer base for everyday lingerie products.

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Asia Pacific dominates the market due to its large and growing population, increasing disposable incomes, rising urbanization, and the rapid adoption of global fashion trends, particularly in countries such as China and India, where the demand for lingerie products continues to increase.

Key Highlights of the Report: 

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape 

About Us: 

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: [email protected]
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145