Top UGC Trends To Consider in 2025

Have you ever made a purchase decision after watching user-generated reviews ads? If yes, then you must trust the recommendations shared by real users. According to tintup, 84% of consumers say that they trust user-generated content when they see it in ads and 75% of professional marketers find UGC to be a more authentic type of content and it is essential for their marketing strategy. Consumers like you usually trust UGC because it doesn't come from brands trying to sell something, but from people who have no reason to hide the truth about their experiences.

This is the power of top UGC trends that you can leverage in your marketing campaigns. Let’s explore more UGC trends in 2025 that you integrate into your marketing campaigns and win over the customers.

Key UGC Trends To Watch in 2025

As we head into 2025, user-generated content (UGC) changes how brands and people connect online. Everyone wants clear, true marketing. Now, real stories and honest reviews are more important than traditional ads. This change is shaping how people buy and gives brands new ways to reach their audience honestly. 

Here are some key UGC trends to watch in the coming year:

1. The Rise of Short-Form Video Content:

As per HubSpot statistics, short-form video clips are preferred by 83% of social media users. These popular clips are quick attention-grabbers and effectively relay messages or showcase products. In 2025, the thirst for even snappier content will be hitting new highs, as evidenced by the popularity of trends like 'Before and After Transformations, Quick product demos, and 5-second reviews. This is organic and inexpensive marketing that works.

2. AI-Powered UGC Personalization: 

AI-powered UGC personalization is one of the top UGC trends to consider in 2025. AI has changed the way user-generated content is made in such a way that it creates a unique experience for the users. AI is used to personalize the messaging, such as showing the products tailored to their preferences. The most important benefits of this transition are as follows: The high importance of the AI match-up results in really relevant content, so the customers are most likely to stay longer. Thus, the potential conversion rate is higher, too. The AI usage in UGC - more intelligent, more influential, and more efficient - forms a primary course of action that cannot be ignored by brands.

3. UGC in Augmented Reality (AR) and Virtual Reality (VR)

User-generated content (UGC) in augmented reality (AR) and virtual reality (VR) is emerging as a major UGC trend in 2025, enabling immersive and interactive experiences. However, AR filters and VR environments provide a platform for users to create and share interesting content that provides a chance for companies to connect with consumers more deeply. Thus, this innovative method is redefining the channels for audience participation in digital marketing campaigns.

Here’s an example: IKEA Place. Users can virtually place furniture in their homes. Imagine customers sharing AR-powered visuals of your product in use. It’s interactive and aspirational.

4. Authenticity-Driven UGC for Gen Z and Millennials

Today, people want to see real, unfiltered content. Gen Z and Millennials especially turn away from anything that looks too perfect. They connect with content that shows real people and real experiences, like a bad hair day. This shift towards authenticity has big benefits for brands:

• It draws in viewers who value honesty over polished perfection.
• It builds trust, as audiences see that brands are confident enough to show the real side of their products.
• It creates a deeper emotional connection, making viewers feel like they are seeing and experiencing the truth.

Brands like Dove have led the way with campaigns that focus on raw, real-life moments. 

In 2025, brands need to embrace more behind-the-scenes content, honest product experiences, and user stories that feel raw and unedited. The UGC trends of 2025 will center on storytelling that feels human, no scripts, no fluff.

5. UGC in Influencer Marketing: 

UGC in influencer marketing is one of the most prominent UGC trends for 2025, which combines the reach of influencers with the credibility of user-generated content. Influencers encourage their followers to create relatable content, increasing trust and engagement. This partnership increases brand visibility and strengthens the connections within the community.

Glossier “ultralip challenge”, Calvin Klein #mycavin, and Daniel Wellington #danielwellington are some of the best examples of influencer-based UGC.

6. UGC in E-commerce 

UGC in E-commerce User-generated content (UGC) plays a big role in e-commerce. When customers share their photos and reviews, it helps others see how products look and perform in real life. This builds trust and encourages more people to buy. 

Many brands feature UGC on their websites and social media to attract a wider audience. This strategy also helps brands keep their marketing fresh and relatable without spending much on new content.

7. UGC in Email Marketing

In email marketing, integrating user-generated content can boost engagement. A study found that emails featuring UGC have a click-through rate 78% higher than those without it. 

When customers see real feedback and images from other buyers in their inboxes, they feel more confident about their purchase decisions. 

Brands often use UGC in promotional emails to showcase real-life uses of their products, making their email campaigns more personal and effective.

8. UGC in Video Ads

UGC in video ads is a smart move for brands. It lets real customers tell their stories, making the ads more engaging and believable. Videos created by users often seem more genuine than professionally made ads. 

They can show potential customers how products work in everyday situations, which helps reduce doubts about buying. 

Brands that use UGC in their video ads often see better interaction from viewers who appreciate seeing authentic experiences.

9. Live UGC Streaming – Real-Time Content Rules

Live content is raw. It’s unpolished. That’s exactly why people love it. Brands are tapping into real-time UGC to drive engagement.

Brands use live UGC to connect better with their audience. This real-time interaction boosts engagement. Viewers can ask questions and get immediate answers, making them feel more involved. It also helps brands build trust and loyalty, as they interact openly with their audience.

Platforms like Facebook Live, Instagram Live, and Twitch are fueling this UGC trend. In 2025, more businesses will:

• Host live Q&As featuring real users.
• Share real-time UGC during product launches.
• Collaborate with influencers for live demos.

It’s transparent and interactive – two qualities audiences love.

10. Community-Led Content Creation

Want UGC trends in 2025 that goes viral? Build a community. Brands that create strong online communities encourage their users to become active content creators. This approach means you get more content that feels real and trustworthy because it comes from genuine users. 

Also, when the community is engaged, they are likely to share the content widely, increasing the chances for it to go viral and attract even more viewers to your brand. 

Take Starbucks as an example. Their holiday cup campaign encourages fans to share creative cup designs. Millions of posts follow every year.

How to create community-driven UGC:

• Start a branded hashtag challenge.
• Create exclusive groups for product discussions.
• Reward top contributors with shoutouts or giveaways.
• Share UGC consistently on your platforms.

Communities make your audience feel valued. In return, they give you endless UGC.

Leverage Top UGC Trends in Your Marketing Campaign With Best UGC Agency

In 2025, staying on top of user-generated content (UGC) trends is essential for brands. At Global UGC Agency, we help brands stand out by using the latest UGC strategies to engage customers. Our agency helps you use real customer stories to build trust and boost sales. 

We make sure your brand doesn’t just follow trends but sets them, improving your marketing efforts in a competitive market. Working with us means getting noticed for using genuine, effective content that speaks directly to your audience.

Conclusion:

User-generated content is evolving fast. UGC trends in 2025 will revolve around innovation, personalization, and authenticity. Brands that adapt will win. Whether it’s short videos, live content, or AI-powered UGC, the future is exciting.

Start Now with the Global UGC Agency to take your marketing to the next level!

FAQs

1. What is the most popular UGC trend in 2025?

Short-form video content on platforms like TikTok and Instagram is expected to dominate UGC trends in 2025.

2. How can brands encourage users to create UGC?

Brands can host contests, offer incentives, and foster strong online communities to encourage user-generated content trends in 2025.

3. Is UGC better than branded content?

Yes. 79% of consumers trust UGC over branded content because it feels authentic and relatable.