Step up Your Company’s Communication Game in 2023 With These 7 Email Innovations

When it comes to your company’s communication, both internal and external, don’t make the mistake of getting too comfortable with it — there are always things you can do to improve communication to help optimize workflows and do business more effectively.

Like all technology, email is something that’s constantly evolving, and new email innovations provide exciting opportunities to take your team’s communication to the next level, whether it’s for collaborating with each other or communicating more effectively with third parties.

Here are seven email innovations you should be taking advantage of in 2023 and beyond:

1. A Collaborative Email Platform

Collaborative email platforms integrate email with other communication and collaboration tools, such as chat, video conferencing, shared notes and to-do lists, and document sharing. This integration streamlines communication and makes it easier for teams to work together on projects.

Using such a collaboration tool centralizes not only your company’s communication but also your project management. This effectively reduces the amount of time you and your team spend switching contexts — or swapping between different apps and screens — throughout the day and allows you to get more done in less time.

2. AI-Powered Email Assistants

AI-driven email assistants can help employees manage their inboxes more efficiently. These assistants can automatically categorize and prioritize emails, draft responses, and even schedule meetings, saving time and reducing email overload.

Some email platforms have certain types of AI-powered technology, such as priority email filtering and automatic response generation, already built in, which is ideal for when you want to limit the number of apps and tools you need to handle all your email- and communication-related needs.

3. Email Analytics and Insights

If email is an important part of your marketing and sales strategies, advanced email analytics tools that provide detailed insights into email engagement metrics are a must-have. These insights can help your company understand how its emails to potential customers are performing, allowing you to optimize communication strategies for better engagement and results.

For example, you might take advantage of these types of analytics to perform an A/B test, in which you send out two different versions of the same email to a sample of your target audience. You can then gather data about which one people open and respond to more, so you can use that one for the rest of your target audience to get the best engagement.

4. Secure Email Communication

Enhanced email security measures, such as end-to-end encryption and multi-factor authentication, are essential for protecting sensitive company information and ensuring that emails are only accessed by authorized recipients, reducing the risk of data breaches.

Make sure any email client you decide to use for your company communication is encrypted and only stores the minimum amount of data required to function properly. You should also check that it doesn’t rent, sell, or otherwise distribute or monetize your data in any way.

5. Email Personalization and Automation

Email personalization tools use data and AI to tailor email content to individual recipients. Automated email workflows can also be set up to send personalized messages at specific times or trigger emails based on user actions, increasing the relevance and effectiveness of email communication.

For instance, let's say you run an e-commerce clothing company, and you want to showcase personalized product recommendations to your customers based on their past purchase history and browsing behavior. You might send them an automatically generated email at the start of Fall with a few recommendations for cozy sweaters similar to past styles they’ve purchased.

6. Email Accessibility Tools

Ensuring that emails are accessible to all recipients, including those with disabilities, is a crucial aspect of inclusive communication. Email innovations in this realm include the use of tools and techniques to make emails compatible with screen readers, enlargeable fonts, and other accessibility features. 

This ensures that every employee and customer can access and understand the content of emails effectively.

7. Email Reputation Management

Maintaining a positive email sender reputation is vital for ensuring that your emails reach recipients' inboxes rather than being marked as spam. Innovations in email reputation management involve using advanced algorithms and data analysis to monitor and improve your sender reputation, improving the deliverability of your emails to third parties.

The Bottom Line

These email innovations can significantly enhance a company's communication by making it more efficient, secure, and tailored to the needs of both employees and customers alike, ultimately helping boost productivity and sales.